vrt sandbox€¦ · vrt media ecosystem by organizing innovative collaborations with start - ups...
TRANSCRIPT
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Vrt sandbox
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VRT’ s mission:
Relevant to everyone
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89.4% reach OF
FLEMISH POPULATION
(on a weekly basis)
(2017)
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11 brands
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11 brands
3 TV channels
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11 brands
3 TV channels
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11 brands
5 radio channels3 TV channels
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11 brands
5 radio channels3 TV channels
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11 brands
5 radio channels3 TV channels
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11 brands
5 radio channels3 TV channels
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WHAT?
Vrt sandbox
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WHAT?
connect, Collaborate, INNOVATE
Vrt sandbox
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WHAT?
CONNECT, Collaborate, INNOVATE
WE INTRODUCE NEW IDEAS & TECHNOLOGIES IN THEVRT MEDIA ECOSYSTEM BY ORGANIZING INNOVATIVE
COLLABORATIONS WITH START-UPS ANDENTREPRENEURS.
Vrt sandbox
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VRT Sandbox
START-UPS INTRAPRENEURSHIP
VIDEO SNACKBAR
Connecting &collaboratingwith startupsoutside VRT
Platform forintrapreneurs to
experiment
Connecting web creatives with new video technology
SANDBOX HUB
International network of media innovation
accelerators
VRT innovation
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HOW?
Vrt sandbox
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HOW?
matchmaking
Vrt sandbox
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HOW?
matchmakingcollaboration
Vrt sandbox
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HOW?
collaborationdissemination
Vrt sandbox
matchmaking
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HOW?
matchmakingcollaborationdissemination
networking
Vrt sandbox
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MATCHMAKING PROJECT DISSEM
MATCHMAKING PROJECT DISSEM
MATCHMAKING PROJECT EXTRA ITER PROJECT
MATCHMAKING PROJECT DISSEM
MATCHMAKING PROJECT DISSEM
MATCHMAKING PROJECT DISSEM
EVERY 6 MONTHS
VRT Sandbox SESSIONS
+ -
100 cases in
4 years
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What’s in there for the start-up/INTRAPRENEUR?
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safe environment to test & develop their product
What’s in there for the start-up/INTRAPRENEUR?
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safe environment to test & develop their product
expertise & coaching
What’s in there for the start-up/INTRAPRENEUR?
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safe environment to test & develop their product
expertise & coaching
access to VRT content and tools
What’s in there for the start-up/INTRAPRENEUR?
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safe environment to test & develop their product
expertise & coaching
access to VRT content and tools
access to internal and external network
What’s in there for the start-up/INTRAPRENEUR?
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What’s in there for the start-up/INTRAPRENEUR?
safe environment to test & develop their product
expertise & coaching
access to VRT content and tools
access to internal and external network
visibility at events & on social media
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Creating a European network of Media Innovation Accelerators
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Who are we looking for?
Media, and edutech, improvement of media processes and content
1
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Who are we looking for?
Media, and edutech, improvement of media processes and content
1
Minimum viable product
2
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Who are we looking for?
Media, and edutech, improvement of media processes and content
1
Minimum viable product
2
¾ months process time
3
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Who are we looking for?
Media, and edutech, improvement of media processes and content
1
Minimum viable product
2
¾ months process time
3
Closed wallet
4
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Some examples
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Working on right now
Live Weather viewsIP timelapse weather
camera system
Selma.AIData driven targetting in
newsletters
VOIZUPPMonitor health of our radio show via data
Community building around tv programmes
METACHAT Media dIstilleryArtificial intelligence for audio
understanding
BROBOTRobot proces automation
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SCALING
ZENDER Software platform to
easily publish and seamlessly integrate
live interactive formats in websites and apps
TinkerlistScript, rundown and database all in one tool for entertainment
programs
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VRT Intrapreneurship
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INTRAPRENEURSHIP IS THE ACT OF BEHAVING LIKE
AN ENTREPRENEUR WHILE WORKING WITHIN A LARGE
ORGANIZATION.
Wikipedia
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•Why?
• Improve Processes and Workflows
• Employee• Satisfactio
n
• Innovation and
progress
Lower the Treshold
AttractivenessVRT
CostSaving
Boost our Brands
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•How?
• Inspiration• &
• Onboarding
Branding Marketing
Comm
PITCHValidated Business Plan
• Business• Analysis
etc.
TechnicalCoaching
• Sandbox use-case
SmokeTest
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•How?
• Track 1
PITCH(Jury) Track 2
Track 1Track 1
Track 1
Track 1
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• Ongoing tracks
• 2
• 3
• 4
• 5
• 6
• Steambox
• Virtual Radio Studio
• OT-tool
• Connectar
• Video Snackbar• 1
7 LiveU Multicam
8 RADAR
SchoolTube
9 NowMax
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•Learnings / Status / 2018• OnBoarding
• Staffing & Budget
• Next step?
• -we were lucky• -only technology?• -ideas? pocs? MVP’s?• -communication & onboarding campaign
• -this only works with FULL top down support• -manpower• -appropriate budget
• -freeing up someone is not easy (cfr On-Hertz)• -“On-Top” is finite (cfr Steambox)• -paradox: good intrapreneur becomes entrepreneur
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What do we do?• Supporting web video-makers
• Introducing new (media-) ideas and technologies at VRT
• Researching next gen media-workflows at VRT
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Context• Online, mobile and on-demand
consumption (especially young people)
• Segmented offer for niche-audiences
• New visual culture (vertical video, vlogs, livestreams, 360, fast consumption …)
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Context• Faster, better and cheaper
production outside the linear framework
• Legacy VRT vs Green field colleagues (newspaper groups)
• Research in the context of new VRT building
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Research & prototyping
Community building
First line support & training
Video Snackbar
Approach
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VIDEO SNACKBAR3 Horizons
Horizon 1Webvideo
“Supporting web video-makers”
Horizon 2Web meets tv“Innovative and flexible
live multi-cam solutions”
Horizon 3Future
broadcast“Cloud broadcast”
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Sandbox hub
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WHAT?
Sandbox HUB
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WHAT?
Sandbox hub
international network of sandboxes
![Page 55: Vrt sandbox€¦ · VRT MEDIA ECOSYSTEM BY ORGANIZING INNOVATIVE COLLABORATIONS WITH START - UPS AND ENTREPRENEURS. Vrt sandbox. VRT Sandbox START-UPS. INTRAPRENEURS HIP. VIDEO SNACKBAR](https://reader033.vdocuments.us/reader033/viewer/2022050121/5f51923710caf22f6b2fefb4/html5/thumbnails/55.jpg)
WHAT?
Sandbox hub
international network of sandboxesFacilitating startups to scale internationally
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WHAT?
Sandbox hub
international network of sandboxesFacilitating startups to scale internationally
Sharing experiences & expertise
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Concretely:
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Your engagement
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Your engagement
Create local Sandbox 1
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Your engagement
Create local Sandbox1
Intention of facilitating (international) innovative project collaborations2
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Your engagement
Create local Sandbox (or similar)1
Intention of facilitating (international) innovative project collaborations2
Give local start-ups/entrepreneurs the opportunity to gain international scaling 3
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Your engagement
Create local Sandbox1
Intention of facilitating (international) innovative project collaborations2
Give local start-ups/entrepreneurs the opportunity to gain international scaling 3
Communicate about local Sandbox and share successful implementations 4
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Your engagement
Create local Sandbox 1
Intention of facilitating (international) innovative project collaborations2
Give local start-ups/entrepreneurs the opportunity to gain international scaling 3
Communicate about local Sandbox and share successful implementations 4
Participate in Sandbox Hub web calls (monthly), meetings (half-yearly) and events (ad hoc) when possible
5
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Your engagement
Create local Sandbox1
Intention of facilitating (international) innovation project collaborations2
Give local start-ups/entrepreneurs the opportunity to gain international scaling 3
Communicate about local Sandbox and share successful implementations 4
Participate in Sandbox Hub web calls (monthly), meetings (half-yearly) and events (ad hoc) when possible
5
Share own experiences and learnings with new Sandboxes6
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What’s in there for you?
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What’s in there for you?Become part of an international network of media innovation accelerators1
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Become part of an international network of media innovation accelerators1
Relevance as a broadcaster
What’s in there for you?
6
2
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Become part of an international network of media innovation accelerators1
2 Relevance as a broadcaster
What’s in there for you?
Get access to VRT Sandbox’s toolkit, containing tools and guidelines which will help with the creation of your local Sandbox
6
3
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Become part of an international network of media innovation accelerators1
Be coached in the creation of your local Sandbox
2 Relevance as a broadcaster
What’s in there for you?
Get access to VRT Sandbox’s toolkit, containing tools and guidelines which will help with the creation of your local Sandbox3
6
4
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Become part of an international network of media innovation accelerators1
Be coached in the creation of your local Sandbox
2 Relevance as a broadcaster
What’s in there for you?
Get access to VRT Sandbox’s toolkit, containing tools and guidelines which will help with the creation of your local Sandbox3
6
4
Share expertise with other broadcasters5
![Page 71: Vrt sandbox€¦ · VRT MEDIA ECOSYSTEM BY ORGANIZING INNOVATIVE COLLABORATIONS WITH START - UPS AND ENTREPRENEURS. Vrt sandbox. VRT Sandbox START-UPS. INTRAPRENEURS HIP. VIDEO SNACKBAR](https://reader033.vdocuments.us/reader033/viewer/2022050121/5f51923710caf22f6b2fefb4/html5/thumbnails/71.jpg)
Become part of an international network of media innovation accelerators1
Be coached in the creation of your local Sandbox
2 Relevance as a broadcaster
What’s in there for you?
Get access to VRT Sandbox’s toolkit, containing tools and guidelines which will help with the creation of your local Sandbox3
6
4
Share expertise with other broadcasters5
Obtain access to start-ups that are presented by the other Sandboxes and the opportunity to set up cooperation projects with them
6
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Become part of an international network of media innovation accelerators1
Be coached in the creation of your local Sandbox
2 Relevance as a broadcaster
What’s in there for you?
Get access to VRT Sandbox’s toolkit, containing tools and guidelines which will help with the creation of your local Sandbox3
Get access to VRT Sandbox’s workspace whenever in Brussels
66
4
Share expertise with other broadcasters5
Obtain access to start-ups that are presented by the other Sandboxes and the opportunity to set up cooperation projects with them
7
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Become part of an international network of media innovation accelerators1
Be coached in the creation of your local Sandbox
2 Relevance as a broadcaster
What’s in there for you?
Get access to VRT Sandbox’s toolkit, containing tools and guidelines which will help with the creation of your local Sandbox3
Get access to VRT Sandbox’s workspace whenever in Brussels
66
4
Share expertise with other broadcasters5
Obtain access to start-ups that are presented by the other Sandboxes and the opportunity to set up cooperation projects with them
Be able to participate to international MediaRoad events8
7
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Creating a European network of Media Innovation Accelerators
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RTBFRTVERTE
MediacapitalMDR & NDR
DRNPO/Avrotros
Rc labSky
EuractivShibsted
…
Interested / in discussion:
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FIRST RESULTS (START HUB 01/2018)
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FIRST RESULTS (START HUB 01/2018)
Project Live Weather Views (03-2018)VRT Sandbox - Australia
1
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FIRST RESULTS (START HUB 01/2018)
Project Live Weather Views (03-2018)VRT Sandbox - Australia
1
NMA’s Mediamatch event in Hamburg (03/2018)Pitch: 3 VRT Sandbox startups + 1 France TV startup
2
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FIRST RESULTS (START HUB 01/2018)
Project Live Weather Views (03/2018)VRT Sandbox - Australia
1
NMA’s Mediamatch event in Hamburg (03/2018)Pitch: 3 VRT Sandbox startups + 1 France TV startup
2
3 Startup introductions at other members (continuously)Tinkerlist, Setkeeper, Smartocto, Newsbridge
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FIRST RESULTS (START HUB 01/2018)
Project Live Weather Views (02-2018)VRT Sandbox - Australia
1
NMA’s Mediamatch event in Hamburg (03/2018)Pitch: 3 VRT Sandbox startups + 1 France TV startup
2
Startup introductions at other members (continuously)Tinkerlist, Setkeeper, Smartocto, Newsbridge
3
Startup pitches at EBU events (continously)Ezyinsighgts, Tinkerlist
4
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FIRST RESULTS (START HUB 01/2018)
Project Live Weather Views (02-2018)VRT Sandbox - Australia
1
NMA’s Mediamatch event in Hamburg (03/2018)Pitch: 3 VRT Sandbox startups + 1 France TV startup
2
3
5
4
NMA’s Mediamatch event in New York (06/2018)Kiswe & Reality matters 2/10
Startup introductions at other members (continously)Tinkerlist, Setkeeper, Smartocto, Newsbridge
Startup pitches at EBU events (continuously)Ezyinsights, Tinkerlist, Kiswe, Smartocto, Newsbridge, …
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What’s next
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What’s next
Commercial media organisations1
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What’s next
Commercial media organisations1
ScalingEvents (Slush, MFF, PTS, …) + Partnerships
2
3
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What’s next
Commercial media organisations1
ScalingEvents + Partnerships
2
Sustainability3
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CREATe growth opportunities for entrepreneurs from the hubUPCOMING:• Slush Media side event (Finland, December): 8• Media Fast Forward (Brussels, December): 7• PTS (Geneva, January): 3• SXSW (US, March): <5?• EBU media event (Portugal, May): 5 – 10?• Mediamatch New York (US, June): <5?
➡ c️urrently setting-up partnerships & co-organising these events➡ b️ased on growthsurvey of 7 VRT Sandbox scale-ups
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Join us!
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Learnings:
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Strong sponsorship from top management is required to protect the Sandbox, and
to allow it to take the fast lane through the organisational processes
Learnings
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Sandbox's physical location is crucial
Learnings
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Invest time in the broader ecosystem (incubators, sector organisations,
academia, investors,...) to make a sandbox successful.
Learnings
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Consult with the brands on a regular basis
Learnings
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Find ambassadors within your brands
Learnings
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Manage expectations very well, both expectations from the start-up as well as
from the brands involved in a Sandbox project
Learnings
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In order to succeed during the process there should be a direct communication
between the startup and the internal business unit
Learnings
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Act before you communicate
Learnings
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Let the start-up and the brand communicate as much as possible
Learnings
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Try to apply the workflows that you bring in for others
within your own team
Learnings
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Start-ups keep their own IP
Learnings
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Both parties can learn a lot from failure as well
Learnings
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Q&A
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