véronique monier – corentine hermite 4 april 2006 - european...
TRANSCRIPT
1
European Eco-label Helpdesk
Collaboration with retailers
Véronique Monier – Corentine Hermite
4 April 2006 – European Commission
2
Content
Meeting with EurocommerceStand at PLMA (Private Label Manufacturers Association) Fairin 2005 and 2006Development of the retailer back office on the Green Store www.eco-label.comNews Alert
3
Meeting with Eurocommerce
Presentation during a meeting of the Environment Committee of Eurocommerce – June 2005:
Development of the EU Eco-label Scheme – presentation and main factsPositive results of the Flower Week 2004 – statisticsInterest of the EU Eco-label for retailersPresentation of the Green Store and the project of search engine for retailers on www.eco-label.com
Enabled to strengthen the links with Eurocommerce and retailers
4
PLMA
Stand at the PLMA’s “World of Private Label” International Trade Show in 2005 and 2006 (Amsterdam, May)
More than 2900 exhibit stands including more than 30 national and regionalpavilions. Approximately half of them are non-food products.Manufacturers from 60 countriesVisitors of the fair are retailers116 producer companies met: 12 holders, 5 textiles producers, 22 tissue paper producers, 45 detergents/cosmetics producers two retailers met: the French retailer System U and the Czech subsidiary of retailer Tesco
Producers were interested in the Flower
http://www.plmainternational.com/
5
The Green Store www.eco-label.com
On-line catalogue of EU Eco-labelled products, currently available in 11 languages of EU-15 (in the process of being translated in the 9 other languages of EU-25)Search engine enabling consumers to find the list of eco-labelled products available in their country per categorySource of information for every national EU Eco-labelweb site
6
The Green Store www.eco-label.com
Number of hits per month
050000
100000150000200000250000300000350000400000450000
Febr
uary
Apr
il 20
03
June
200
3A
ugus
t
Oct
ober
Dec
embe
rFe
brua
ry
Apr
il 20
04Ju
ne 2
004
Aug
ust
Nov
embe
rJa
nuar
y
Mar
chM
ay 2
005
July
200
5
Sep
tem
ber
Nov
embe
r
Janu
ary
Mar
ch
Note: no data is available for August until December 2004 due to a computer crash of the host
7
Information on-line the e-catalogue
Information on eco-labelled products: pictures, description, company logo, retailer’s list
8
Search engine
9
Example of a product page
10
Example of a manufacturer page
11
Example of a completed retailer’s list
12
The retailer’s list
Strong demand from consumersThe most useful information for consumers willing to purchase eco-labelled products:
Most eco-labelled products are distributed through big retailers’ chainsMany eco-labelled products are retailers’ private labels (the manufacturer isoften an unknown SME, so providing the manufacturer’s contact details isnot very useful to consumers)
Often difficult to obtain from manufacturers:Some do not know where their products are distributedSome do not want to communicate the information for confidentiality reasons
Development of a search engine for retailersFree advertisement for retailers
13
Example: Coop Italia (1/2)
14
Example: Coop Italia (2/2)
15
Example of a retailer page
16
Direct access for retailers
Easy to use: Personal login and password for each retailer to access the site and change information as wishedType of information which can be updated regularly:
Contact detailsList of EU eco-labelled products sold (and their manufacturers)Photos (for retailer’s brand name products)Description (for retailer’s brand name products)
If you are interested, please contact [email protected] or +33 1 56 20 28 98
17
News Alert
Monthly news alertDedicated to EU Eco-label holders and retailersPurpose:
Facilitate access to information on the marketing and communication activities for the European Eco-labelStatistics on the evolution of the number of EU Eco-labelled products and on the corresponding sales in the European UnionAgenda of fairs, conferences and workshops where the Flower will be present
To subscribe: send an e-mail to [email protected] withobject ‘Subscribe EU Eco-label news alert’
18
News Alert
19
Thank you for your attention!