vr for change
TRANSCRIPT
VR FOR CHANGEBEARING WITNESS IN THE 21st CENTURY
IS VR WORTH IT?
YES.
Virtual Reality has as many advocates…
“…it’s a machine, but through this machine we become more compassionate, we become more empathetic, and
we become more connected.”
Chris Milk, founder & CEO Within/Here Be Dragons
…as it does detractors.
“I’m uneasy about this most trendy and oversold community…”
“I’m uneasy about this most trendy and oversold community … We’re promised instant catalog shopping–just point and click for great deals … Stores will become obsolete. So how
come my local mall does more business in an afternoon than the entire Internet handles in a month?”
Why the Internet will Fail Newsweek 1995
A LOT OF US ARE ALREADY USING VIRTUAL REALITY
Clouds Over Sidra UN/Here Be Dragons (formerly VRSE)
Waves of Grace UN/Here Be Dragons (formerly VRSE)
Too Much Information National Autistic Society/Don’t Panic
6x9 The Guardian
CASE STUDY
GLASTONBURY FESTIVAL
LESSONS
• Have some sort of installation - make the whole thing an experience
• The viewer needs to feel safe - something to sit on or hold, don’t let people interfere while they are watching!
• Take the time to speak with them afterwards - must be the same person!
• It can be awkward to start the film using default video players - WondaVR is a potential fix.
BUT IT’S NOT JUST ABOUT FUNDRAISING
Embodying Animals in Immersive Virtual Environments, S.J. Ahn et al, Stanford University 2015
“These experiments demonstrate the promise of using digital media technology do more than just provide exposure to information, but that they also provide direct experiences that meaningfully engage individuals with environmental issues and increase involvement…”
The Impact of Vivid Messages on Reducing Energy Consumption Related to Hot Water Use, J.O. Bailey et al, Stanford University 2014
“…results from this study suggest that vivid messages experienced in an immersive virtual environment can elicit pro-environmental behaviours.”
IT’S NOT JUST ABOUT AUDIO-VISUAL EITHER
Latest estimates are we have between 29 and 33 senses, not five.
Audio-visual stimuli are associated with the lowest levels of perceived value.
MUNDURUKUTHE FIGHT TO DEFEND THE HEART OF THE AMAZON
A multi-sensory virtual reality experience by
Munduruku is a multi-sensory virtual reality experience that will transport people to the Tapajós river basin in the heart of the Amazon rainforest. It will combine cutting edge virtual reality filmmaking, expert experience design and sensory storytelling to fully immerse people in the incredible world of the Tapajós basin in the Amazon rainforest and the lives of the Munduruku Indigenous People who live there.
WE MADE AN APP!
“I have learned that people will forget what you say, people will forget what you did, but people will never forget how
you made them feel.”
Maya Angelou
