VPELA Growth Areas Seminar

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“The DNA of Enterprise Based Development: Towards a Polycentric City”

Brian Haratsis28 January 2012

Australian City Building

Based on residential expansion (see UGB, Growth Areas, Urban Footprint etc)

Needs to be refocused on employment and lifestyle to generate sustainable transport

and housing costs

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Australian City BuildingCity building approaches have not been modified to include:

◦Service sector employment◦Freight and logistics◦Health oriented developments (No. 1 Employer)◦Ageing ◦Information Technology◦Resource Development (FIFO) etc.

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Australian City BuildingEnterprise based approach would

acknowledge the primacy of employment over other planning objects.

Many innovative approaches possible:◦Building trades◦Home centres◦Sustainability centres◦Satellite offices◦Service trades centres

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Australian City Building

New approach to green fields development where ‘enterprise’ overtakes ‘urban design’.

Activity Centre Sustainability Criteria

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Activity Centre Sustainability Criteria

Activity Centre CriteriaEconomic %land area for cars %private invest/total Delivery/staging Employ in TOD destination Jobs/m2 for employment Financial returnEnvironmental % intermodal use Land use efficiency ratio % non vehicle trips Design/subtropical %use of PTSocialActivity level Persons/vehicles Working & resident pop. Max walkable catchment Visitations level Level of 18/7 activity Housing diversity mix Vehicles/household

Activity Centre PrinciplesEconomic• Maximum leverage of private investment• Max usage of PT usage per $ invested• Max employment• Minimise deliverability risk

Environmental• Change travel behaviour• Maximise PT uses• Max TOD effectiveness• Max land use efficiency

Social• Create Sense of Place• Create self-containment lifestyle• Neighbourhood integration

Australian City Building Lack of understanding of employment/ economic

sustainability is the key factor preventing the emergence of polycentric cities.

Emerging examples & thinking:◦ North Lakes (QLD)◦ Joondalup/ Alkimos (WA)◦ Norwest Business Park◦ Bromelton/ Moorebank/ Kalkallo – Freight & Logistics◦ Airport Cities◦ Port Cities (e.g. Port of Brisbane, Port of Melbourne)

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Australian City Building

From business parks to mixed use nodes to specialised transport nodes new forms of

activity.

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National Policy Position Federal Government – Gone Fishing States:

◦ NSW: Growth Areas/ Central Place Theory/ freight & logistics◦ WA: No growth boundaries/ new Activity Centre Guidelines

require employment and mixed use/ Central Place Theory/ Corridor requirements

◦ VIC: UGB/ Main St based Central Place/ Employment Land designation/ freight & logistics

◦ QLD: Urban footprint/ Main St based Central Place/ Freight & Logistics/ New Towns (e.g. Springfield)

All ‘place’ based not required to achieve outcomes except WA.

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TYPE KEY OBJECTIVES

EXAMPLES

CBD

(Centre Type)

Jobs Existing:Sydney CBD ( QVB/ Galleries/ Barangaroo)Melbourne CBD ( QV/ Melbourne/ Docklands)Brisbane (Southbank)Parramatta (Civic Place)Proposed:Perth (Belmont Racecourse/ Burswood Peninsula/ Waterfront)

REGIONAL Housing density and jobs

ExistingRouse Hill, Chatswood Homebush, Joondalup, Caroline Springs, IpswichProposed:Varsity Lakes, Springfield, Craigieburn, Leppington, Coomera, Yanchep, Lockerbie

LOCAL Lifestyle (urban development – live, play and work)

Existing:Subiaco, St Mary’s (Sydney)Proposed:Edmondson Park, Alkimos, Alma Vale, Rockbank, Kaduna Park

TOD Hierarchy

Norwest Business Park, NSW

Cardinia Road Employment Precinct, VIC

Springfield, QLD

TOD

Mixed use – retail, residential and community

Good public realm

Rouse Hill Regional Centre, NSW

Why?

• Transformed 80 hectares of derelict industrial land into a vibrant, cosmopolitan community redevelopment

• Lifestyle for over 1 500 residents - 3km from the Perth CBD

• Creating a neighbourhood with work, live and play opportunities

• Lower scale – trying to create employment

TOD

Residential and commercial adjacent

Main street retail

Subiaco TOD, WA

Residential and community

Retail fronting Main Street and residential

Mixed use retail, residential and office

TOD

Subiaco TOD, WA

• New station location proposed in town centre

• Opportunity for integrated bus and rail interchange

• 1st floor linkage to retail and entertainment

Maroochydore, QLD

• Proposed major activity centre• Core retail 25,000 sqm• Council offices 10,700 sqm• Library and major performing arts centre• Car parking and public open space provisions

Casey Town Centre, VIC

• Incorporating cafes, retail, office and residential

• 47,000 sqm of total retail floor space• 124 speciality shops on 5 levels• 60,000 sqm of office• 8,702 sqm of other tenancies • 1,500 underground car spaces

Queen Vic Village, VIC

DNA of Place Making

• Critical Mass to realise full potential• Financial Viability• Retail/commercial/high density residential/

POS• Seamless Connectivity / Access• Night time Economy /Passive Surveillance• Public / Private Transport Integration• Living Streets/ Multi-Cultural Focal Point • Community, Governance• Good pedestrian linkages• Security and surveillance

Economic Indicators

Economic Benefits Social BenefitsActivity levels Visitation frequency Increased access /Multipliers Total Visitation movement levels

Expenditure levels Increased personal timeTraffic movementIncreased productive timedecreased trip generation and length

SectoralMultipliers Employment Community development

Sales/ volume/ output Increased RTD diversity / cultureIncreased wealth levels Increased Employment

Profits Products

Research and developmentMultipliers

Economic Benefits Social BenefitsEfficiency Population density Safety levelsCost reduction/ Public infrastructure Security levelsAvoidance usage Noise levels

Energy usage Pollution levels Maintenance Environmental sustainability

Waste levels Community engagement

Public service usage Accommodate ageing persons

Female participation as “safe”

Spatial/Locational Property Values Increased synergies / linkagesGeographic Construction/ investment Urban character enhancementimpact Sales Investment certainty

Critical mass Land usage

Economic Indicators

WA: A New Approach?

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