voxant case study for wit
TRANSCRIPT
© Copyright 2006 Voxant, Inc.
Voxant Case StudySusan Kearney - November 18, 2008
Page 2© Copyright 2007 Voxant, Inc.
Distributor Demographics
6843 registered ‘C’ distributors as of 08/04 1300 registrants attributed to ‘no campaign’ 500 new registrants daily on average the past month 1200 distributors active daily on average About half of distributors have been active at some point About 30% are active each week:
– Want to drive that to 50%
Page 3© Copyright 2007 Voxant, Inc.
Acquisition Programs
Paid Search Email Paid Media: Animated Banners Word of Mouth
– Social network groups– Viral ads– Blog commenting– Social bookmarking (Digg, etc.)
Content Provider Promotion
Page 4© Copyright 2007 Voxant, Inc.
Distributors > 1,000 Ad Impressions/WeekUsers with >1000 Impressions
0
10
20
30
40
50
60
70
80
90
4/8/
2007
4/15
/200
7
4/22
/200
7
4/29
/200
7
5/6/
2007
5/13
/200
7
5/20
/200
7
5/27
/200
7
6/3/
2007
6/10
/200
7
6/17
/200
7
6/24
/200
7
Users with >1000 Impressions
Page 5© Copyright 2007 Voxant, Inc.
Long Tail Distributors by Category
Site Category9%
7%
4%
2%
12%
4%
2%
6%
4%
3%
3%
BusinessEntertainmentHealthLearningLife/OddLocalPoliticsSci-TechSportsUSWorld
About half of Voxant’s distributors take contentfrom multiple categories, of those focused inone category alone, Entertainment, Life andBusiness are standouts.
Page 6© Copyright 2007 Voxant, Inc.
Distributors by TypeBreakdown of Registrants
Web Monetizer13%
News Aggregator4%
Special Topic Site46%
Personal Blog37%
Web MonetizerNews AggregatorSpecial Topic SitePersonal Blog
Page 7© Copyright 2007 Voxant, Inc.
Impressions by Distributor TypeQ2: Total Impressions By Distributor Type
Web Monetizer15%
News Aggregator8%
Special Topic Site60%
Personal Blog17%
Web MonetizerNews AggregatorSpecial Topic SitePersonal Blog
Page 8© Copyright 2007 Voxant, Inc.
Cost Per RegistrantCost per Registrant
$- $50.00 $100.00 $150.00 $200.00 $250.00
Word of Mouth
WebProNews
ProBlogger
PayPerPost
Search
eMarketer/Entrepreneur
Cost per Registrant
Page 9© Copyright 2007 Voxant, Inc.
Word of Mouth Programs Are Most EffectiveWord of Mouth Registrants Week over Week
0
50
100
150
200
250
Week One Week Two WeekThree
WeekFour
Week Five Week Six WeekSeven
WeekEight
WeekNine
Week Ten WeekEleven
WeekTwelve
RegistrantsLinear (Registrants)
Page 10© Copyright 2007 Voxant, Inc.
Word of Mouth Programs are Most EffectiveImpressions from Word of Mouth Registrants
Week One Week Two WeekThree
Week Four Week Five Week Six WeekSeven
WeekEight
Week Nine Week Ten WeekEleven
WeekTwelve
ImpressionsLinear (Impressions)