voter contact
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Voter Contact. The Leadership Institute. Voter Contact. What is Voter Contact??. The Leadership Institute. Voter Contact. The Leadership Institute. Voter Contact. Classic Definition of Voter Contacts. - PowerPoint PPT PresentationTRANSCRIPT
Voter Contact
The Leadership Institute Voter Contact
What is Voter Contact??
The Leadership Institute Voter Contact
The Leadership Institute Voter Contact
Classic Definition of Voter Contacts
The Leadership Institute Voter Contact
“The whole state must be so well organized that every Whig can be brought to the polls.
So divide the county into small districts and appoint in each a committee.
Make a perfect list of the voters and ascertain with certainty for whom they will vote.
Keep a constant watch on the doubtful voters and have them talked to by those in whom they have the most confidence.
On Election Day see that every Whig is brought to the polls.”
Voter Contact - Big Picture
1. Voter File Development2. Political Targeting3. Voter Contact – Core Programs4. Voter Contact – Methods5. Voter Contact Tools
The Leadership Institute Voter Contact
Voter Contact – Voter File Development
Base Voter File with Voter History
The Leadership Institute Voter Contact
Enhanced Data NCOA Phone Match Email Match
The Leadership Institute Voter Contact
Who Votes?Who Do They Vote for?
THE VICTORY LAB
Political Targeting
Voter Contact - Political Targeting
The Leadership Institute Voter Contact
PartisanshipTurnout
Opposition Swing Voters Supporters
AlwaysVote X Persuasion Recruit
Volunteers
Sometimes Vote X Persuasion GOTV
SeldomVote X X X
Voter Contact - Political Targeting
The Leadership Institute Voter Contact
Scarce Resources Voter Contact has to
be targeted Slice & Dice your voter
file so you know voter segments
Design voter contact around segments.
Political TargetingHal Malchow
Core programs
The Leadership Institute Voter Contact
Registration
Identification
Persuasion Turnout
ORGANIZATION BUILDING(to build capacity for core programs)
Voter Contact - Core Programs
Voter Contact – Core Programs
Where to get started. Complete understanding of the electorate
from your political targeting. Infrastructure: office, equipment, personnel. List of segmented voters for targeted
operations. Your budget/resources should guide voter
contact program development.
The Leadership Institute Voter Contact
The Leadership Institute Voter Contact
Voter Contact Program Design
Let the Numbers Drive VC Program Design
How many votes do I need to win? How can I Segment voters (Yes/No/Undecided)? Can I Cluster Undecided Segments? What resources do I have? (time, money, people)
5,000Opposition = 22,500 Base = 22,500
Vote goal = 26,000
3,500
Voter Contact Timeline
Pre-VoteVoter identification
Early VoteAbsentee ballots
Early & satellite voting
Election DayVotes cast at the polls
Consider state specific dynamics.Each state has unique election laws.
The Leadership Institute Voter Contact
The Leadership Institute Voter Contact
Voter Contact Calculators
Example: 5,000 persuasion calls in 10 days. 5,000 contacts X 2.5 (factor to call through 4x) =
12,500 dials 12,500 contacts / 25 dials per hour = 500 hours 500 hours / 10 days = 50 calling hours per day 50 hours / 3-hour shifts = 17 phone lines/volunteers
per day Result = 2,000 to 2,500 completed contacts
Voter contact methods. Door-to-Door Literature drops Phone calls Direct mail Robo-calls
Radio / TV ads Online Advertising Social media Campaign Events
Voter Contact Methods
The Leadership Institute Voter Contact
Effectiveness of Voter Contact Tactics
The Leadership Institute Voter Contact
GOTV effort Effectiveness per contact
Is effect statistically reliable?
Door-to-door 1 vote per 14 contacts Yes
Phone (volunteer) 1 vote per 38 contacts Yes
Direct mail (partisan) No detectable effect Average effect not large
Robocalls 1 vote per 900 contacts Not significant
Leafleting (Lit drops) 1 vote per 189 contacts Not significant
Television Raises zip code turnout .5% Not significant
Radio Raises city wide turnout .8% Not significant
Get Out The Vote – by Donald Green and Alan Gerber (p. 139)
The Leadership Institute Voter Contact
Voter Contact Tools
Online Campaign PlatformsNationbuilder, Voter Gravity, SalesForce (customized)
Benefits of Campaign Platforms1. Mobile Technology2. Tactical Integration3. Real-time Reporting
