volvo car lifestyle collection - autoštýl.sk

Volvo Car Lifestyle collection

AUTUMN/WINTER COLLECTION 2018-2019

AUTUMN/WINTER COLLECTION

ContentIntroductionAutumn/Winter CollectionLaunch Specific ItemsAssets, Marketing & DisplayWebshopPDF Catalogue

Please note that launch dates and prices are subject to change and information is accurate at the date of publish. This document is only to be shared internally among the Volvo NSC. Prices shown are Dealer Web Price in Euro.

INTRODUCTION

PurposeThe purpose of this document is to present the range of Lifestyle Collection products included in the Autumn/Winter Collection 2018-2019. In addition to product descriptions, item numbers and prices, you will find some general background information on why and how certain products have been added to the collection. For example about the brands we collaborate with, and how their values align with ours. There are also brief presentations of centrally produced marketing assets materials that have been produced to promote Volvo Car Lifestyle Collection products in various communication channels. We hope you will find

this information helpful in your work.

INTRODUCTION

PhilosophyThe philosophy behind the Volvo Car Lifestyle Collection is to provide a carefully selected range of products that represent and promote the values of the Volvo brand. The Volvo Car Lifestyle Collection should inspire confidence in our customers and convince them that our products are superior to those of our competitors. Each product included in the Volvo Car Lifestyle Collection has been carefully selected, for a lifestyle of understated luxury that our customers recognise, aspire to and instinctively associate with the Volvo brand.

ICON

Scandinavian Design – uniqueproducts, often developed incollaboration with Scandinavia brands that represents a deep passion for Scandinavian Design

and Lifestyle.

CORE

Brand building collection with a

selected range of high quality

products towards our customers.

EVENT

Profile products suitable forcampaigns and as giveaways.

INTRODUCTION

PortfolioThe portfolio has been composed to represent the passion for Scandinavian Design and Lifestyle and to reinforce the Volvo brand perception.

INTRODUCTION

Collaborations highlighting Volvo ValuesWhile most Lifestyle Collection items are designed by the Volvo Cars Design team, we sometimes decide to collaborate with other Scandinavian brands. The Swedish leather goods brand Sandqvist and Swedish glassmaker Orrefors are two examples of collaborations. The outdoor clothing brand Houdini and maker of paracord bracelets Naimakka are other examples. The collaborations are based on a shared passion for Scandinavian design & lifestyle, quality and craftsmanship, as well as shared visions relating to innovation, safety or sustainability. All co-created products are unique for Volvo, developed to highlight Volvo values and reinforce the lifestyle associated with the brand.

BILD


Collaboration with SandqvistThe collaboration between Sandqvist and Volvo Cars is based on our brands’ similar core values as well as two mutual sources of inspiration; Nordic landscapes and an urban city lifestyle. Both Volvo Cars and Sandqvist are premium brands, defined by functional luxury, high quality and modern yet timeless design. This is our first collection to feature products made from sustainable materials. Using 100% recycled cotton twill and vegetable tanned leather, with 100% organic cotton lining. We have crafted a luxurious range of premium products including laptop bag, weekend bag, briefcase and wallet in two styles – black leather and Grey cotton twill/natural leather.

Available week 42

VOLVO COLLECTION 2.0

CLEAN SKETCH - LEATHER/ TEXTILE

16/02/18

RUSH ANDREW KEY RING

DRAY STEVE BELL KLAY

JORDAN KEVIN


Sandqvist

Sandqvist Twill Tote BagDealer Price: 173,91 EURItem no 2310304-100-000Part no 32220708

Sandqvist Twill BriefcaseDealer Price: 186,36 EUR Item no 2310301-150-000Part no 32220701

Sandqvist Twill Weekend BagDealer Price: 248,58 EURItem no 2310300-150-000Part no 32220700

Sandqvist Twill Wash BagDealer Price: 93,02 EURItem no 2310307-150-000 Part no 32220707

Sandqvist Twill Laptop SleeveDealer Price: 80,58 EURItem no 2310302-150-000 Part no 32220702

Sandqvist Twill WalletDealer Price: 30,80 EURItem no 2310303-150-000 Part no 32220703



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JORDAN KEVIN



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JORDAN KEVIN



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JORDAN KEVIN



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JORDAN KEVIN



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JORDAN KEVIN


COL.WAY BLACK LEATHER



JORDAN KEVIN

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Sandqvist

Sandqvist Leather TotebagDealer Price: 217,47 EUR Item no 2310299-100-000 Part no 32220699

Sandqvist Leather BriefcaseDealer Price: 236,13 EURItem no 2310296-100-000Part no 32220696

Sandqvist Leather Weekend BagDealer Price: 310,80 EUR Item no 2310295-100-000Part no 32220695

Sandqvist Leather Wash BagDealer Price: 111,69 EUR Item no 2310306-100-000 Part no 32220706

Sandqvist Leather Laptop SleeveDealer Price: 93,02 EUR Item no 2310297-100-000 Part no 32220697

Sandqvist Leather WalletDealer Price: 37,02 EUR Item no 2310304-100-000 Part no 32220704





JORDAN KEVIN

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JORDAN KEVIN

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JORDAN KEVIN

16/02/18 VOLVO COLLECTION 2.0




JORDAN KEVIN

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JORDAN KEVIN

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Collaboration with HoudiniSwedish outdoor clothing brand Houdini has built a reputation for its forward-thinking business model and innovative apparel. When designing products, sustainability and functionality always go hand in hand – neither is of any value without the other. Based on a combination of expertise in recycling, design and sustainability, Volvo Cars wants to start the journey of creating a unique sustainability collection within the Lifestyle Collection together with Houdini. To mark the start of this collaborative product development process, we are happy to present a selection of Houdini products as part of the Lifestyle collection.

Available week 42


Womens power houdiniFrom Swedish sportswear maker Houdini, the Power Houdi is one of the brand’s most durable designs. A versatile mid-layer made from a fabric with a smooth outer (so it’s easy to layer clothes over the top), the Power Houdi is light, tough and keeps you warm. A high, tight-fitting hood acts as a neck warmer when pulled down and thumb loops help stop the sleeves from riding up. Zipped side pockets. Inner stash pockets. Draw cords in hem and hood. Weight 424 g.

Womens Power Houdini XSItem no: 2310268-500-219Part no: 32220668

Womens Power Houdini SItem no: 2310268-500-220Part no: 32220669

Womens Power Houdini MItem no: 2310268-500-225Part no: 32220670

Womens Power Houdini LItem no: 2310268-500-230Part no: 32220671

Womens Power Houdini XLItem no: 2310268-500-235Part no: 32220672

DEALER PRICE 136,89 EUR


Zissou Top HatFrom Swedish sportswear maker Houdini, the Zissou is a fine lambswool beanie inspired by the hat worn by Steve Zissou, Bill Murray’s character in Wes Anderson’s film The Life Aquatic.

DEALER PRICE 28,00EUR

Zissou Top Hat, SmallItem no: 2310264-500-220 Part no: 32220656

Zissou Top Hat, MediumItem no: 2310264-500-225 Part no: 32220657

Zissou Top Hat, LargeItem no: 2310264-500-230 Part no: 32220658


Kids Power HoudiniChild’s version of Swedish sportswear brand Houdini’s Power Houdi, one of the brand’s most durable designs. A light, tough mid-layer fleece in Rust Red, it features a detachable hood, thumb loops to stop the sleeves from riding up and a high, zip-up collar. Available in sizes

130, 140, 150 and 160.


Kids Power Houdini 130Item no: 2310266-301-483 Part no: 32220660





Kids Power HoudiniChild’s version of Swedish sportswear brand Houdini’s Power Houdi, one of the brand’s most durable designs. A light, tough mid-layer fleece in Black, it features a detachable hood, thumb loops to stop the sleeves from riding up and a high, zip-up collar. Available in sizes 130,

140, 150 and 160.







Kids wooler HatFrom Swedish sportswear maker Houdini, the Wooler Top Hat provides the ideal balance between warming insulation and moisture-wicking comfort. Thin, soft, lightweight and comfortable, the longer cut of the 100% biodegradable and recyclable Merino Wool hat covers the ears well, while the slightly stretchy feel provides excellent next-to-skin comfort. Perfect for hiking, biking, skiing, or just as an everyday cold weather hat. Wooler Gridmerino™ 100% Merino Wool, ZQ traceable, Mulesing-free, 17 microns.


Kids Wooler HatItem no: 2310265-150-000Part no: 32220659


Autumn/WinterCollection 2018-2019Available week 39


Watch Grey36 & 40Created by Volvo Cars’ design department, this watch is a combination of classic Scandinavian design and modern materials. The strap is made from vegetable-dyed Swedish leather with a contrasting face in white. The crown features a diamond pattern that reflects the patterns used on the switchgear in Volvo cars. Available

with a 36mm or 40mm face. Water resistant to 5 ATM.


Watch Grey 36Item no: 2310256-150-000 Part no: 32220644

Watch Grey 40Item no: 2310255-150-000 Part no: 32220643


Winter ParkasWinter Parkas in black, featuring a small tone-in-tone Volvo Cars logo on the left chest, functional pockets and a reflective stripeon the hood. Made from 100% polyester, with a soft matte finish and polyurethane taped seams. Waterproof rating of 5000mm, and an MVP breathability rating of 3000mm.

Winter Parkas XSItem no: 2310259-100-219Part no: 32220646

Winter Parkas SItem no: 2310259-100-220Part no: 32220647

Winter Parkas MItem no: 2310259-100-225Part no: 32220648

Winter Parkas LItem no: 2310259-100-230Part no: 32220649

Winter Parkas XLItem no: 2310259-100-235Part no: 32220650

Winter Parkas XXLItem no: 2310259-100-240Part no: 32220651



Mens 444 teeT-shirt made from 70% bamboo and 30% organic cotton, printed with the Volvo logo and model badge from the classic PV444 of 1947.


Mens 444 Tee XSItem no: 2310289-701-220Part no: 32220687

Mens 444 Tee SItem no: 2310289-701-225Part no: 32220688

Mens 444 Tee MItem no: 2310289-701-230Part no: 32220689

Mens 444 Tee LItem no: 2310289-701-235Part no: 32220690

Mens 444 Tee XLItem no: 2310289-701-240Part no: 32220691


Mens amazon teeT-shirt made from 70% bamboo and 30% organiccotton, printed with the model badge from the classic

Volvo Amazon of 1957.


Mens Amazon Tee XSItem no: 2310288-500-220Part no: 32220682

Mens Amazon Tee SItem no: 2310288-500-225Part no: 32220683

Mens Amazon Tee MItem no: 2310288-500-2030Part no: 32220684

Mens Amazon Tee LItem no: 2310288-500-2535Part no: 32220685

Mens Amazon Tee XLItem no: 2310288-500-2040Part no: 32220686


Mens Retro teeT-shirt made from 100% organic cotton in grey, printed

with the Volvo logo from 1930.


Mens Retro Tee XSItem no: 2310287-150-220Part no: 32220677

Mens Retro Tee SItem no: 22310287-150-225Part no: 32220678

Mens Retro Tee MItem no: 2310287-150-230 Part no: 32220679

Mens Retro Tee LItem no: 2310287-150-235Part no: 32220680

Mens Retro Tee XLItem no: 2310287-150-240Part no: 32220681


Kids Flatbrim CapChild’s flat-brim cap in grey, with a contrasting darker grey peak and an orange Volvo Cars logo printed on the front. Made from a 20% wool/80% acrylic mix.


Kids Flatbrim CapItem no: 2310263-150-000 Part no: 32220655


Xc90 Toy Car 1.38 WHITE & GREYKids young and old will love this beautifully detailed diecast 1:38 model of the all-new Volvo XC90 – even better, it comes with a pullback function that allows it to speed across hard surfaces on its own, with no batteries required. This model is suitable for children three years and older.


XC90 Toy Car 1.38 White Item no: 2310271-200-000 Part no: 32220675

XC90 Toy Car 1.38 Grey Item no: 2310272-150-000 Part no: 32220676


Xc90 Toy Car 1.60 WHITE & GREYKids young and old will love this beautifully detailed diecast 1:60 model of the all-new Volvo XC90 – even better, it comes with apullback function that allows it to speed across hard surfaces on its own, with no batteries required. This model is suitable for children three years and older.


XC90 Toy Car 1.60 WhiteItem no: 2310269-200-000 Part no: 32220673

XC90 Toy Car 1.60 GreyItem no: 2310270-150-000 Part no: 32220674


Water bottle, GreyGrey 600ml water bottle made from BPA-free plastic, with an aluminium lid and a black outline Volvo Cars Sweden print.


Water Bottle, GreyItem no: 2310246-150-000

Part no: 32220627


Leather IPhone 6/7/8 Case, BlackLeather case to fit iPhone 6 to 8, with a built-in card holder and a debossed Volvo logo in grey. Available in black.


Leather iPhone 6/7/8 Case, BlackItem no: 2310310-100-000Part no: 32220710


Leather Luggage TagLeather luggage tag with information card in orange secured by a leather strap. Features a debossed Volvo logo. Measures 9.5 x 6.5cm.


Leather Luggage TagItem no: 2310309-100-000Part no: 32220709


Notebook 2 pcsA set of two A5 notebooks, one plain and one lined. Made from

FSC-certified paper.


Notebook 2 pcsItem no: 2310258-000-000Part no: 32220645


Two-toned notebook 2 pcsA set of two A5 notebooks, one plain and one lined, with cover colours that match the exterior of the new XC40. Made from

FSC-certified paper.


Two-Toned Notebook 2PCSItem no: 2310231-000-000Part no: 32220614


21” Event UmbrellaLight, compact 21-inch umbrella in black with a reflective Volvo logo printed on two panels.


21’’ Event UmbrellaItem no: 2310312-100-000 Part no: 32220711


Event CapClassic peaked cap in black, white & grey made from cotton with an adjustable metal clasp and an embossed rubber Volvo Cars logo.


Event Cap BlackItem no: 2310260-100-000 Part no: 32220652

Event Cap WhiteItem no: 2310261-200-000 Part no: 32220653

Event Cap GreyItem no: 2310262-150-000 Part no: 32220654


Ice Scraper (10 pcs)Pack of 10 ice scrapers made from frosted plastic, with the Volvo logo in grey.


Ice Scraper (10 PCS)Item no: 2310313-000-000 Part no: 32220712

LAUNCH SPECIFIC ITEMS

selected itemsIn conjunction with new car introductions, suitable Lifestyle Collection items are selected to complement and support the launch. The following pages present products selected to support the launch of Volvo S60. There are also some new products specially developed for the Volvo V60.


S60 selected items

Silk tieItem no 2310080-500-000 | Part no 30673709

Watch 36 & 40 White | Watch 36 & 40 Black Item no 2310160-200-000 | Part no 30673955 & Item no 2310158-200-000 | Part no 30673953 Item no 2310159-100-000 | Part no 30673954 & Item no 2310157-100-000 | Part no 30673952

Classic Key Sleeve, Amber Item no 2310217-701-000 | Part no 32220591

Naimakka Bracelets, Grey & BlueItem no 2310175-150-000 | Part no 30673992Item no 2310176-500-000 | Part no 30673993

Leather Strap Key RingItem no 2310216-701-000 | Part no 32220590

Cufflinks, SilverItem no 2310140-802-000 | Part no 30673916


V60 selected items

Harman Kardon Soho WirelessItem no 2300510-100-000 | Part no 9153486

Watch 36 & 40 White | Watch 36 & 40 BlackItem no 2310160-200-000 | Part no 30673955 & Item no 2310158-200-000 | Part no 30673953Item no 2310159-100-000 | Part no 30673954 & Item no 2310159-100-000 | Part no 30673954

Harman Kardon In-ear HeadphonesItem no 2300530-100-000 | Part no 9154021

Leather Charger Cable Apple, Blond & Android, BlondItem no 2310127-201-000 | Part no 30673866Item no 2310128-201-000 | Part no 30673864


V60 selected items

Lifestyle Key Ring, BlondItem no 2310204-201-000 | Part no 32220534

Classic Key Sleeve, BlondItem no 2310203-201-000 | Part no 32220533

Leather Strap Key Ring, BlondItem no 2310214-201-000 | Part no 32220595

Nordic Beanie Light GreyItem no 2310136-150-000 | Part no 30673853

Nordic Scarf Light GreyItem no 2310135-150-000 | Part no 30673854


V60 selected items

Cordura Wash BagItem no 2310184-500-000 | Part no 30673949

Stelton To Go Click 340 ml White & SilverItem no 2300573-200-000 | Part no 9154086Item no 2300573-802-000 | Part no 9154087

Cordura BackpackItem no 2310092-500-000 | Part no 30673706

Cordura Weekend BagItem no 2310094-500-000 | Part no 30673708

Water Bottle Eva Solo - GreyItem no 2300588-150-000 | Part no 30673527

2018/2019

MY VOLVO MAGAZINE

THE NEW STEAM AGE Meet the architects re-energising Finland’s sauna culture

ELECTRIC DREAMS Volvo Cars and the road to electrification

A MOVING IMAGE

Swedish cinema through the years

NEW KID ON THE BLOCK We visit the new Volvo Cars plant in Charleston, USA

eNews Social channels collection.volvocars.comMy Volvo Magazine volvocars.com/intl/discover-volvoRetail display Advertising

COMMUNICATION

By providing marketing assets that can be used in all our

own channels, we can ensure a synchronized presence of

Lifestyle Collection communication.

Across all channels

ARTICLES & STORIES

volvocars.comA number of stories and articles are regularly produced within Volvo Cars’ integrated programme for brand and ownership editorial content. Here are some examples of current stories relating to the Lifestyle Collection published on volvocars.com. For more information, see the Storytelling Social Toolkits at Volvo Car Content Store.

REINCARNATE“Material gains”:volvocars.com/intl/discover-volvo/reincarnate

VOLVO DESIGN WATCH“The face of the future”:volvocars.com/intl/discover-volvo/face-of-the-future

NAIMAKKA“Beauty and utility” (also promoted in eNewsletter Sept. 2017):volvocars.com/intl/discover-volvo/naimakka

ORREFORS“Crystal clear thinking”:

volvocars.com/intl/discover-volvo/crystal-clear-thinking

ARTICLES & STORIES

my volvo magazineThis is an example of a current My Volvo Magazine Vinter, featuring the Volvo Car Lifestyle Collection.

2018/2019

MY VOLVO MAGAZINE

THE NEW STEAM AGE Meet the architects re-energising Finland’s sauna culture

ELECTRIC DREAMS Volvo Cars and the road to electrification

A MOVING IMAGE

Swedish cinema through the years

NEW KID ON THE BLOCK We visit the new Volvo Cars plant in Charleston, USA

1. MENS P1800 BAMBOO TEE € 000 2. BOWERS & WILKINS PX € 000 3. LEATHER STRAP KEY RING, Blond & Black € 000

4. NORDIC SCARF LIGHT GREY € 000 5. STELTON TO GO CLICK, 340 ml € 000

collection.volvocars.com

3

MODERN CLASSICS

V O LV O C A R L I F E S T Y L E C O L L E C T I O N

We apply the same focus on design, quality and materials to the Volvo Car Lifestyle Collection as we do to our cars. The result is a collection filled with items you’ll really want to own – from luxurious winter warmers to state-of-the-art audio accessories.

We’ve also harnessed the power of collaboration to bring you items such as noise-cancelling headphones from Bowers & Wilkins, exquisite crystal from Orrefors

and beautifully crafted leather bags and accessories from Sandqvist.

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SOCIAL MEDIA

Examples of postsSelected content from the storytelling toolkit is also used in VolvoCars’ official social media channels, e.g. Facebook, Instagram andTwitter. This is administrated by Volvo Cars global social mediateam. Social activation plan and assets are distributed via the globalsocial media team.

A Sandqvist campaign will go live in Volvo Cars global social media W43. A tool kit will be available and send out for your market to use.

IMAGES

Product ShotSExample of product images to be used to highlight a special product or series, when we want to show it in the right surrounding in a premium manner.

IMAGES

Product ShotSProduct images are available as main and detail image.All images can be found at Volvo Cars Content Store.

IMAGES

The one-pagerThere is a one-pager image available that can be usedin an ad or table display for Lifestyle Collection products.Can be downloaded at Volvo Cars Content Store.

contentstore.volvocars.com

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IMAGES

Products in lifestyle imagesLifestyle Collection items are sometimes represented also in lifestyle images or in car launch images. These images can, for example, be used in social media posts or in the retail environment. Can be downloaded at Volvo Cars Content Store.

contentstore.volvocars.com

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RETAIL DISPLAY

Our cars are designed to offer a luxury experience and the beau-tiful simplicity of Scandinavian design is a focus area in our brand strategy. This must also be reflected in the way we display our lifestyle products. There are some simple principles that should always be kept in mind. Consider for instance how displays look in an exclusive luxury store, where products are presented in a way that really highlights them and helps to increase their perceived value.

• Less is more – not too many products on display, and ample space around them.

• Create focus – displaying few products with space around them is a way to get the customer’s attention, and to highlight the products so they can be seen as the small design masterpieces they really are.

• Simple and clean – the displays should convey an orderly expression, with items placed in a balanced and symmetrical way to create a harmonious presentation.

GENERAL DISPLAY PRINCIPLES

RETAIL DISPLAY

DISPLAY EXAMPLES & GUIDELINESDisplay proposal for a recommended product selection for Volvo dealers.

An updated version of the Retail Display Guidelines for the Lifestyle Collection will be produced. The 2014 version (available at Volvo Cars Content Store and at ddp.volvocars.biz) can still be useful, although some of the imagery is outdated.

BILD S

KICKAS

WEBSHOP

All products in one placeWelcome to our re-designed webshop. An easy way to navigate and find all our products from the Lifestyle Collection.

collection.volvocars.com

PDF CATALOQUE

PDF catalogueOne of the main advantages of this feature is that you will receive up to the minute information on the stock balance of the items, while customizing the catalogue to include only the items you want to see.

To access all features of the PDF Catalogue you will need to be logged in as a business customer, you will then be able to create the Catalogue which will include Dealer Web prices and to see Event items. If you are not logged in prices will not be displayed and it will not be possible to include the Event items in the Catalogue.

collection.volvocars.com/pdf

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