Volvo 1979This year Volvo is celebrating its 51st year ofbuilding quality cars. During this period the VolvoCompany has acquired the experience and expertisewhich has allowed it to become the largestengineering concern in Scandinavia. Today, thisskill has been translated into a quality of designand a standard of workmanship which makes theVolvo range of cars unique in a world of massproduction. The 1979 Volvos again demonstrateVolvo's singular commitment to providing themotorist with products that are built to withstandthe test of time whilst offering outstanding value-for-money.

The Volvo philosophy of product development isnot one of change for change's sake. Quite thecontrary, Volvo believe that quality, safety, relia-bility and comfort are more important than merelybeing fashionable. Thus, Volvo make strongdemands on their component suppliers. There areexacting quality control procedures. Rigid inspec-tions at the factory gate and continuous qualitycontrol checks at every stage of production.(Incidentally AB Volvo is the United Kingdom'sbiggest overseas customer for automotive parts.In 1977 alone Volvo purchased £72 million ofmaterial from over 230 UK companies.) Behind thesupply and production lines Volvo carry out acontinuous programme of research and develop-ment. This is to ensure that Volvo products meetnot only today's safety standards but those likelyto exist in ten years time. There are over 1000technicians and researchers at the Volvo TechnicalCentre whose sole function is to ensure that theVolvo customer receives the highest possiblestandard of engineering.

For 1979 we have a comprehensive product range.The Volvo 343DL in both manual and automaticversions. The Volvo 244 saloon range, offering awider choice of engine and specifications throughthe 244DL, the new 244GL and 244GLE. Then thereare the famous Volvo estate cars-the 245DL and245GLE. At the top of the Volvo range are theluxurious 260 Series Cars-the 264GL and GLEsaloons ; the 265GL and GLE estate cars. The newexclusive limited edition 262 coupe is added for1979.

To help you choose your Volvo we have prepareda standard equipment check list illustrating theoutstanding specifications Volvo offer in 1979.Full technical data is provided at the end of thebrochure.

While this brochure illustrates and describesthe new models, only a personal inspection of thecars and a test drive will convince you of theexceptional qualities Volvo offer in 1979. Yourlocal dealer will be pleased to assist you.

Standard Equipment

The Volvo 343 embodies the results of years of research and development. Some of this work canbe seen easily. The luxury specification, the comprehensive instrumentation and well laid outfascia. The high quality finish. Some cannot be seen so easily-they can only be experienced.The amazing roadholding based on a 50/50 weight distribution and DeDion rear axle. This isthe result of hundreds of thousands of miles of test driving under the most extreme conditionsof climate and road.

The 343 displays the traditional Volvo virtues of quality, reliability, safety, comfort and space.The 343 may look new but the whole history of Volvo is behind it.

For further details see the separate brochure "Volvo 343".

Volvo 343

The Volvo 244 is one of the bestselling executive cars in theUnited Kingdom. It isn't diffi-cult to see why. Volvo'sstandard of construction, re-liability and durability areworld famous combined withan extremely comprehensive

standard specification and finefinish to give cars which offeroutstanding value for moneywhen compared with othercars in this class. Volvo 244sare designed with individualsin mind. Comfortable, reliableand safe-while remaining ex-

tremely prestigious. Withinthe range there is a choice tosatisfy your most demandingrequirements. For 1979 thereare three Volvo 244s - the244DL ; the new 244GL andthe 244GLE.

Volvo 244

244DL2.1 litre 4 cylinder carburettorengine, 107hp (DIN). Specifi-cation includes halogen head-lights, headlight wiper/washers, tachometer, day-run-ning lights, rear fog lights,wrap-around rear lights.

244GLIdentical engine and per-formance to 244DL but witha higher specification whichincludes metallic finish, sun-roof, leather or plush up-holstery, tinted glass, over-drive on 4th gear, heateddrivers seat.

244GLEThe high performance 244-2.1 litre fuel injected 4 cylinderengine 123hp (DIN). Transis-torised ignition, specificationincludes colour keyed interior,carpeted boot, special badging.

For further details see separate brochure"Volvo 240 Series".

Volvo 262/264The 260 series offers you ex-clusive luxury cars. The 260sare the top of the Volvo rangeand as such are unrivalled fortheir standards and specifica-tion. They have been designedfor the truly discerning indi-vidual who appreciates the

traditional Volvo virtues ofquality and reliability but alsowants `something extra' tomake his car distinctive.

The Volvo 264GL-2.7 litre6 cylinder fuel injected engine,developing 148hp (DIN). Speci-fication includes leather up-

holstery, headlamp washers/wipers, metallic finish, sun-roof, tinted windows, electri-cally heated driving seat,overdrive on 4th gear, tacho-meter, power steering, bootand engine compartment light,integral rear fog lights.

The Volvo 264GLE-iden-tical engine and performanceto 264GL, but the super luxuryspecification includes airconditioning, electric wind-ows, electrically operated doormirrors, rear head restraints,rear window sunblinds, stereo

speakers in front doors.The Volvo 262C--a limited

edition exclusive 2 door luxurycoupe designed in collabora-tion with the Italian Designer-Bertone. Specification in-cludes-wood inlaid doorpanels, pure leather seats

and interior trim, deep pilecarpeting, rear seat spotlights,cruise control, electric aerial,air conditioning, electricallyoperated door mirrors, electricfront windows, alloy wheels,special grille.For further details on 264GL/GLE and 262Csee brochure "Volvo 260 Series".

Volvo 245/265 Estate Cars

The Volvo 200 series estatecars are world famous.

All models carry five peoplein supreme comfort and stillcarry all the luggage in the43 cu. ft. of space behind therear seats. With the rear seatfolded, there is 70 cu. ft. of

space and a platform over 6'long.

There are four estate carmodels to choose from, allwith identical carrying capa-city. Vinyl upholstery isoptional on all models.

Volvo 245DL2.1 litre carburettor 4 cylinderengine, 107hp (DIN). Fully car-peted, cloth upholstery, withmatching cargo area carpet-ing. Specification also in-cludes halogen headlights,headlamp wiper/washers, rearwiper/wash, tachometer.

Volvo 245GLE2.1 litre fuel injected 4 cylinderengine. 123hp (DIN). Specifi-cation includes metallic paint,leather upholstery, colourkeyed interior, tinted glass,heated driver's seat, overdriveon 4th gear, special badg-ing, intermittent rear wiper/wash.

Volvo 265GL2.7 litre 6 cylinder fuel injectedengine. 148hp (DIN). Specifi-cation includes metallic paint,power steering, tintedwindows.

Volvo 265GLEIdentical engine and perform-ance to 265GL, but the luxuryspecification includes air con-ditioning, electric windows,electrically operated doormirrors.

For further details see separate brochure"Volvo 245/265".

Technical Data

ASP/PV 6774-79. Engelska/England. Printed in the United Kingdom.