volunter toronto using web 2.0 tools to manage community relations
Post on 18-Oct-2014
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DESCRIPTION
Social media is more than just a way to talk online. It’s an opportunity to listen to your community, and inform the way you engage, mobilize and sustain supporters.This workshop focused on how Social Media tools can help you in your efforts to:recruit, organize and retain community members.plan and market your events and programs.TRANSCRIPT
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Using Web 2.0 Tools toManage Community
Relations
Marco Campana, Ontario Council of Agencies Serving Immigrants (OCASI)@marcopolis
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A Quick Overview
IntroductionStrategiesToolsResources
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5 Pillars• Ease of Use
• Trusted Networks
• Everyone Can Publish
• Actively Passive
• Media Rich
Web 2.0
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Social Media
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Why Social Media?
It’s happening now.
With or without you.
The people you want to reach are probably using it.
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What if increased use of online tools could save us time, free us up to do more interesting work, get us the information we needed to do our jobs and engage our community more efficiently, effectively?
Working Smarter?
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Why Social Media?
Learn what people are saying about youCreate buzz for campaigns and eventsIncrease issue or organizational exposureIdentify and recruit evangelistsFind new opportunitiesOffer support to clients and programsImprove ‘findability’Get the message out fast
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Introduction
Social media is more than just a way to talk online.
It’s an opportunity to listen to your community, and inform the way you engage, mobilize and sustain supporters.
Social Media tools can help you in your efforts to:
recruit, organize and retain community members.plan and market your events and programs.
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Five Good Ideas
1. Online conversations are still conversations. The language may be different online, but the principles are the same.
2. Connect and integrate your online work with your offline work.
3. Isolate technology from conversation. Don’t let the technology become the conversation.
4. Your conversations will evolve, be prepared to evolve with them.
5. Don’t just innovate, participate. Go to where your audience already is, join them, engage them, use the technology that’s already working for them.
http://atwork.settlement.org/sys/atwork_whatshappen_detail.asp?anno_id=2008201
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Listening | Sharing | Engaging
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Listening | Sharing | Engaging
• Have a strategy• Learn to work/listen online• Choose the right tools for you• Manage your workflow• Avoid “Garbage Overload”• Find the right information for the right people at
the right time• Share and collaborate – become an aggregator
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Telling Your Story
Who is your audience?What do you want them to do?
How can you convince your audience to:
Volunteer their time? Spread the word? Take action? ???
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Your Audience
How to tell the story that encourages them to take the action you want? How can you engage them fully? Where are they and are you there?
How well do you know your audience(s)?How can you learn more about your audience(s)? Ask them!
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Strategies
Core – set up, listen, update and evolveDaily Routine – process, discipline,
workflowDefine Sharing – collaborating, informing,
developing expertiseResponding – are you listening
strategically?How will you measure success?
http://atwork.settlement.org/sys/atwork_library_detail.asp?doc_id=1004779
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Why are you listening? What are your mission goals?
Come up with at least Five Ways You Plan to Use the Information (link to day-to-day action)
What’s Your Internal Process? How will you organize your listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
StrategiesGetting your organization ready to listen
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Tools - Key Social Platforms
• Video Sharing
• Podcasts
• Message Boards
• Photo Sharing
• Chat Rooms
• Social Networking
• Widgets
• RSS
• Microblogging
• Blogging
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Tools
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Your Story Platform
Your Website
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Tools
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Tools
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Tools
Let’s review a few that are useful for Listening, Aggregating and Sharing:
RSSEmail (Yes! Email)/e-Newsletters/Watchthatpage/RSS to emailGoogle AlertsTwitterTrusted Networks: Social Networks/Online Communities (Facebook, Ning, etc.); Social Bookmarking - Delicious, DiigoGoogle Custom Search EngineRich/Multimedia
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Tools - RSS
Actively Passive
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Tools - RSS
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Tools - RSS
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Tools - Email as Web 2.0?
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Tools – RSS to Email
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Tools - Watchthatpage
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Tools – Google Alerts
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Tools – Google Alerts
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Tools - Twitter
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Tools - Twitter
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`
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Tools - Trusted Networks
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Tools - Trusted Networks
Roll Your Own Social Network
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Tools - Trusted Networks
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Google Custom Search Engine
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Multimedia
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Tools – Mobile?
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How Much Time?
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Resources
How I learned to stop worrying and love the early adopters!
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Resources
http://socialmedia-listening.wikispaces.com/
http://www.wearemedia.org
http://wiki.healthnexussante.ca
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
Learn
Play!
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Images
http://www.flickr.com/photos/tyla/2613836330/ http://www.flickr.com/photos/matthamm/
2945559128 http://www.flickr.com/photos/dailypic/1459055735/ http://www.flickr.com/photos/cambodia4kidsorg/
3226367547/sizes/o/ Webinar:Twitter for Nonprofits - Jeff Patrick,
Common Knowledge http://www.flickr.com/photos/i-1326/2968175502/ http://www.flickr.com/photos/debschultz/
1925555485/sizes/o/ http://www.flickr.com/photos/stabilo-boss/
93136022/in/pool-web2dot0diagrams http://www.flickr.com/photos/ycc2106/134414023/ http://www.flickr.com/photos/abiesudiono/
3640386883/ http://www.flickr.com/photos/nielsvk/258851215/ http://www.flickr.com/photos/adunne/286285676
http://www.flickr.com/photos/luc/1824234195/ http://www.flickr.com/photos/w5nyv/455756468/ http://www.flickr.com/photos/dan_h/667441709/ http://www.flickr.com/photos/sparktography/
2485147794/ http://www.flickr.com/photos/skemsley/3554049015 http://www.flickr.com/photos/archiemcphee/
3401974951/ http://www.flickr.com/photos/timheuer/143007903/ http://www.flickr.com/photos/bre/448847262/ http://www.flickr.com/photos/zachinglis/41443867/ http://www.flickr.com/photos/cambodia4kidsorg/
2906235414/ http://farm4.static.flickr.com/
3027/2905389559_d3ec3e6530.jpg http://www.flickr.com/photos/erio/51737097/ http://www.flickr.com/photos/cyprien/3174008527/
sizes/o/