volunteermatch bpn: how companies can pay tribute and create impact on 9/11 day
TRANSCRIPT
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How Companies Can Pay Tribute and Create Impact on 9/11
August 23, 2011
Confidential and Proprietary
Guest Speaker:David Paine
President & Founder MyGoodDeed
911day.org
Moderator:Casey Brennan
Marketing ManagerVolunteerMatch
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To Ask Questions
Type questions into the box on the right side of the your screen
Submit via Twitter to @VM_Solutions using “#BPN911”
We will pose questions at the end of the presentation
10th Anniversary of 9/11 National Day of Service and Remembrance
Program Overview and Opportunities For Employers
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Origins of 9/11 DayOur hopeful mission is to provide a positive and forward-looking way for Americans and others to forever honor
and remember the 9/11 victims, survivors, and the many that rose in service in response to the 9/11 tragedy.
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Goals
Create a constructive legacy that forever honors the victims of 9/11 and those who rose in service in response to the attacksEngage millions of people in charitable service on the 10th Anniversary of 9/11; document at least one million service commitmentsBuild 9/11 into a significant annual catalyst for ongoing citizen engagement in remembrance of the 9/11 victims and heroes
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Key Program Partners
MyGoodDeed, co-chairHandsOn Network, co-chair
BCLC/U.S. Chamber of Commerce9/11 Memorial
The Mission ContinuesAARP
CNCS/White HouseVolunteerMatch
United Way and many others
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Strong Interest!
Nearly 70% of all Americans said they are interested in paying tribute on the 10-year Anniversary of 9/1160 percent of participants in prior years described themselves as “new” or “relatively new” to volunteering – a tremendous opportunity
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Nationwide Projects
Large scale service projects in 24 major citiesNew York, Boston, Washington DC, and San Francisco, Los Angeles, Houston, St. Louis, others
Powerful and growing partnerships: - Clear Channel, NFL, NASCAR, Viacom, GGP (largest
mall operator), AOL, Facebook, Google, Nat’l Assn of Broadcasters and many others
Lesson plans for more than 1,000,000 teachers1,000 businesses already signed up
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Company Activities
AXA Foundation will be showing the documentary Project Rebirth, which chronicles the lives of nine people coping with the effects of 9/11 over the past decadeRitz-Carlton Hotel in Pentagon City, Virginia, will host a breakfast for Arlington First Responders, including those who responded to the Pentagon attackBoston Scientific employees will create science kits to be donated to schools in needMicrosoft employees will engage in as many as 200 different service projects in the Greater Seattle area in partnership with the United Way
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Company Activities
Bank of America volunteers from Charlotte will be building a neighborhood park in one of Charlotte’s fragile low-income neighborhoodsXcel Energy volunteers will be helping with a Family Day Event and picnic at the Boys and Girls Club in Denver, cooking and serving food, and leading family activitiesGlaxoSmithKline employees will be creating care packages to support Somalia Famine ReliefChase employees nationwide will be sending cards to troops in partnership with Blue Star Families
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9/11 Tribute Campaign
$20 million public service campaign, themed “I Will” has been launched to inspire Americans everywhere to participate in the single largest day of charitable service in U.S. history– Individuals and groups can post online pledges to
dedicate time on 9/11 to charitable service– Website and Facebook pages will gather tributes,
creating a unique “digital quilt”– Website also will connect people with volunteer
opportunities and charitable causes
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High Profile PSAs
Top celebrities, including Julianne Moore, Kevin Spacey, Samuel Jackson and 30 others$25 million in media will be donated to generate nationwide awarenessView campaign spots at http://YouTube.com/911dayofservice
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Facebook.com/911day
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Suggested Best Practices
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Recruiting
Don’t be afraid to participate – 9/11 is a day when we all should “remember by doing” Give employees a voice – Especially for 9/11, colleagues will be more likely to participate if they have a “voice and a choice”Pick the date that works for you – Observing 9/11 doesn’t have to mean serving on 9/11Consider opening your event to the public –Provide an opportunity for your people to work with others in the community
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Project Considerations
Align with existing efforts – 9/11 can be a very powerful day to bring everyone together to support existing causes and initiativesLet employees do their own thing – If they can’t take part in your activity, encourage them to submit their own “I Will” pledges (911day.org)Apply unique employee skills – Create ways for employees to give back using their unique skills, experience and talents sets
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Follow-up and Learn
Track impact – capture participation rates, volunteer hours and stories from your project and share these proudlyFollow-up to gain more insight – Use questionnaires and focus groups to learn from the employees who participate
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10th AnniversaryO b s e r v a n c e_________
Please Join the Tribute Movement
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Stay Informed
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Blog:www.VolunteeringIsCSR.org
Twitter:@VM_Solutions
September BPN
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Cause Marketing: An Introduction
Guest Speaker: Joe WatersBlogger, SelfishGiving.com & Author, Cause Marketing for Dummies
TuesdaySeptember 27, 201110-11 a.m. PT (1-2 p.m. ET)