voltimum quarterly marketing meeting 18.06.2008 © voltimum
DESCRIPTION
3 End May 2008 – database had grown by 8786 to 85,700 users. An average of 1,700 a month End Dec. 2007, Voltimum UK had a cumulative database of 77,000 registered users New Registrations 2003 – YTD 2008TRANSCRIPT
VoltimumQuarterly Marketing Meeting 18.06.2008 © Voltimum
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Agenda
14.00: Introduction, welcome, apologies & minutes of previous meeting ALL 14:05: Voltimum Review CR KPI YTD Performance Portal Performance & Developments: CR VoltiNEWS contributions & performance VoltiBULLETIN contributions, performance and schedule Catalogue – performance & updates Technical Expertise Area – update + performance Newsletter TV reports 2008 FS Multimedia campaigns (Apr 2008 - June 2008) CR 14:40: A report on the ECA Conference 15:10 Break 15:25 “Ask the Chief Executive” Monthly Question and Answer. 15:45: Marketing Actions – offline and online: CR 16:30: Search Engine Optimisation Training Part 1 CR & DC 17:00: Working Group discussion: (2 break-out groups will discuss the following
topic for approx 20 minutes and then return their proposals to the group for discussion)
17:20: Working Group Feedback and Discussion 17:30: AOB & Dates of forthcoming meeting 18:30: Indoor Urban Golf in Central London and buffet dinner.
Join us in the evening for a visit to the Urban Golf in Central London. Don’t worry if you have never played before; we have a trainer on hand to help you! It is one of the top computer simulations in the country (http://www.urbangolf.co.uk/) and there will be a prize for the furthest drive as well!
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• End May 2008 – database had grown by 8786 to 85,700 users.•An average of 1,700 a month
11,000
14000 14000
1840019,717
8786
0
5,000
10,000
15,000
20,000
25,000
2003 2004 2005 2006 2007 2008
End Dec. 2007, Voltimum UK had a cumulative database of 77,000 registered users
New Registrations 2003 – YTD 2008
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Registrations by category
Total Cum. Total %
Category 2003 2004 2005 2006 20072008 to
dateE Electrical Contractors 1-10 employees2932 27% 4088 29% 3350 24% 4626 25% 5,382 27% 2,295 26% 22673 26I Electrical Contractors 11+ employees2603 24% 1751 13% 1126 8% 1440 8% 1,678 9% 852 10% 9450 11S Specifiers 1143 10% 2052 15% 3843 28% 5119 28% 5,367 27% 2,444 28% 19968 23D Wholesalers 1697 16% 629 4% 462 3% 564 3% 492 2% 208 2% 4052 5P Panel Builders 79 1% 81 1% 84 1% 121 1% 129 1% 78 1% 572 1O Others 1524 14% 4048 29% 3685 27% 5102 28% 5,234 27% 2,311 26% 21904 26
Total Target Users 9978 12649 12550 16972 18282 93% 8188 93% 78619M Manufacturers 944 9% 1347 10% 1348 10% 1430 8% 1435 7% 598 7% 7102 8
10922 13996 13898 18402 19717 8786 85721 100
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Pages viewed – June 2006 – June 2008
Spectacular growth of anonymous page views due to improved visibilityon Google.
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VoltiNEWS contributions and performance
97 articles from manufacturers published in VoltiNEWS since April through to June
VoltiTV broadcasts launched presented by Frankie
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Top 3 performing manufacturing articles - April
Top 3 Manufacturer’s News – VoltiNEWS1 April 2008: 1) Making sure outdoor electrical installations are safe - Aquasafe
connectors from Elkay 2) Thorn's new emergency lighting and sign combination is an
ideal solution 3) Xpelair’s CarbonLite Digitemp gives year round economical
heating and cooling comfort
Top 3 Manufacturer’s News – VoltiNEWS2 April 2008: 1) Eaton releases new consumer units that meet 17th Edition
requirements 2) PHOENIX CONTACT to give away a ‘nanoLine’ PLC each day
at Drives & Controls 08 3) Meet Part L with Legrand's new range of combined power and
lighting metered boards
circulation 21,823Opening rate 22%
circulation 52,819Opening rate 18%
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Top 3 performing manufacturing articles - May
Top 3 Manufacturer’s News – VoltiNEWS1 May 2008: 1) Eight steps to Part L compliance - Dimplex offers top tips 2) Eaton breaks through into UK utility switchgear business 3) Kopex Hazardous Areas conduit developments - A new
approach to cable management
Top 3 Manufacturer’s News – VoltiNEWS2 May 2008: 1) Legrand discusses the effects the 17th Edition will have on
installers 2) Free step-by-step guide from Socket and See - Guide to easy
insulation and continuity testing 3) MK's new Sensors range saves energy - Find out more with a
free MK Energy Efficient Product Guide
Distribution 26648
Distribution 53380
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Top 3 performing manufacturing articles - June
Top 3 Manufacturer’s News – VoltiNEWS1 June 2008: 1) Draka discusses good cable installation practice 2) Lighting design is made easy with OSRAM’s DECOSPOT® LED 3) Fluke offers thermal imaging webinars free on the Web
Top 3 Manufacturer’s News – VoltiNEWS2 June 2008:
Distribution24567
Distribution55127
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VoltiTV News Report Statistics: April
April VoltiNEWS1: 355 hits Dimplex SP9 Optimflame fires installed in Heathrow's new Terminal 5 Electrical Safety Council wants to ensure that hot water systems are checked by a registered
electrician as well as a qualified plumber Make outdoor electrical installations safe with Elkay's Aquasafe waterproof connectors
April's On My Desk: Ernest Magog, Lumicom Chief Executive
April VoltiNEWS2: 566 hits Voltimum's Product Catalogue - Over 57,000 products from 36 leading brands! The smallest laser distance meter in the world - The Leica Disto D2 NICEIC freezes their fees and adds new value products and services April's VoltiBULLETIN update with James Hunt Pinpointing the root causes of voltage problems - Fluke's VR1710 Voltage Quality Recorder
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VoltiTV News Report Statistics: May
May VoltiNEWS1: 350 hits Voltimum checks out Weidmuller's impressive stand at Drives and Control's 2008 BEAMA develops new seminar: 'How to Design, Install and Commission Domestic Ventilation
Systems'
Nexans' Millimat underfloor heating system is now in stock
May VoltiNEWS2: 533 hits Prysmian has just launched their Bitherm range - a comprehensive range of medium voltage joint
and termination Schneider Electric’s Telemecanique has just launched some new additions to their Preventa range
of non-contact safety switches.
SELECT gives £11,000 to industry welfare charity, EEIBA
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VoltiTV News Report Statistics: June
June VoltiNEWS1: 430 hits VoltiTV’s Video Round-Up - The ECA Electrical Industry Conference 2008
June VoltiNEWS2: XXX hits Legrand has added a darker side to its stylish Synergy Modern range of wiring accessories by
launching two new finishes- matt black and black nickel. The IET on protection against electric shock June's VoltiBULLETIN update with James Hunt Touring the UK and Ireland this summer is Thorn’s Travelling Light Roadshow, a demo truck
transformed into a multifunctional marquee.
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VoltiBULLETIN April
April circulation 54105 Opening rate 16%
ECS SNAG - Metal lids of floor boxes 1016Dimplex Dimplex's guide to Energy efficient bathrooms 564Voltimum Editor James Hunt discusses the key topic: Sustainability and sustainable homes 562OSRAM OSRAM show a ‘World-first’ full halogen lamps save energy without compromise 386Dimplex Low carbon all-electric with Dimplex solar thermal water heating 322ECA ECA give an Introduction to smart homes - the ‘green’ smart home 314ECA The ECA talk about grants available for installing green smart home technology 307ECS Assisted living and welfare technology - opportunities for electrical contractors 281Beama BEAMA discusses Smart metering and the integration of building services 270Dimplex Rotary radio frequency control of heating appliances - Dimplex 262Voltimum VoltiBULLETIN and the ECA ask - Are we ready for renewables? 223
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VoltiBULLETIN May
May circulation 52483 Opening rate 15%
Voltimum James Hunt introduces inspection and testing to the 17th Edition 1613NICEIC Enclosures of cores of sheathed cables 1088ECA The ECA look at 17th Edition inspection and testing 908ECS The ESC answers the question, Does the 17th Edition require a new test for RCDs? 786Legrand 17th Edition 'webinar' by Legrand 411Fluke Fluke installation testers for 17th Edition 337ABB ABB is keen to help electrical contractors benefit from a win-win situation 276Voltimum CPD Certificate 272
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VoltiBULLETIN June?
June circulation 55677 Opening rate XX%
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Next VoltiBULLETIN topics in 2008
23rd June - Sustainable energy - code for sustainable homes. 14th July - 17th Edition - Appendix XI on power quality - testing,
surge protection and lighting flicker. 1st August - Counterfeit and non-compliant / rogue products -
implications from a legal point of view for contractors, wholesalers. Testing of cables to establish quality and safety. Longevity of rogue cable issues. Implications for rogue cable use.
13th October - Fire Safety Order - autotesting of emergency lighting units - comes out as a BS in July. Compensation through use of technology with self-testing of systems
10th November - LEDs for general lighting. An update on this fast-developing topic in terms of technology and applications
8th December – Round up of 2008
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Voltimum Catalogue
Kopex 40 40 40 40Legrand 4783 4783 8075 8075
Leica 25 25 25 25
Merlin Gerin 1782 1782 1782 1782MGE UPS 134 134 134 134
Mita 321 321 321 321MK 3786 3786 3786 3786
Eaton MEM 447 447 447 447Menvier 1194 1194 1194 1194Nexans 3920 3920 3920 3920OSRAM 1226 1226 1226 1226
Phoenix Contact 5168 5168 5168 5168Philips 837 837 837 837
Prysmian 2318 2318 2318 2318Redring 95 95 95 95
Sarel 279 279 279 279Square D 476 476 476 476
Socket & See 73 73 73 73Thorn 5253 5253 5253 5253
Vent-Axia 201 201 201 201Weidmuller 13096 13096 13096 13096
Xpelair 99 99 99 99Total 52792 52205 55497 55497
Brand ID Brand Feb-08 Mar-08 Apr-08 May-08
ABU ABB 2178 1591 1591 1591AEU AEG 0 0 0ANU Axent 94 94 94 94AXU Adaptaflex 53 53 53 53CAU Canalis 397 397 397 397CLU Clipsal 251 251 251 251CNU Crompton 2166 2166 2166 2166CRU Creda 85 85 85 85DIU Dimplex 392 392 392 392DRU Draka UK 173 173 173 173EYU ElKay 75 75 75 75FLU Fluke 50 50 50 50ITU ITW 883 883 883 883JSU JSB 344 344 344 344
KEU Kew Technik 98 98 98 98
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Technical Expertise and questions pending
Number of outstanding questions
January = 24February = 44March = 27
Q&A of the day
Q & A of the day
JAN 2008 - JUNE 2008
ABB 0
BASEC 1
FLUKE 3
MK 4
EATON MEM 2
NEXANS 4
NICEIC 48
OSRAM 1
PRYSMIAN 0
SELECT 6
TELEMACANIQUE 1
THORN 1
VENT-AXIA 1
Total Outstanding 72
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VoltiSPECIALS and multimedia
Prysmian April 3rd
Draka April 24th
Philips May 8th
Eaton 22nd May
Vent Axia 5th June
Legrand 12th June
NICEIC banner advertisement
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VoltiSPECIALS and multimedia
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The ECA Electrical Industry Conference
Voltimum brings the best of the 2008 ECA Electrical Industry Conference from Marbella to your laptop
From May 24-31, the Electrical Contractors Association hosted their annual and sold-out 2008 ECA Electrical Industry Conference in Marbella, Spain. Leading contractors, manufacturers, wholesalers and industry bodies gathered together with their partners for an exciting few days of both business and pleasure and Voltimum - the media partner and silver sponsor of the event - was there to capture all the highlights.
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The ECA Electrical Industry Conference – 14-31 May
Aims and Targets
Raise profile of Voltimum amongst larger contractors and wholesalers Raise awareness of Voltimum’s growing TV and journalistic skills Raise awareness of Newsletters, RSS possibilities and TV@PoS Promote participating Voltimum partners wherever possible Tighten links with ECA Learn more about needs of contractors and issues faced by them Create relationships with contractors so that they start to use us as a
medium for news and comment Generation of relevant, industry-related content for the portal and
TV@PoS
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The ECA Electrical Industry Conference – 14-31 May
Main Actions Voltimum permanent stand in hotel lobby throughout conference Creation of multi-faceted film report and photography Especially-created website to present footage, documentation and
images Presentation in ‘speed-dating working groups’ Silver sponsorship status Special feature in VoltiNEWS 1 of June – within 2 days of closure of
conference Detailed coverage of speakers notes to come later 4000 postcards created to promote minisite
3500 posted to ECA members in monthly pack 450 handed out at conference 50 posted to Voltimum members
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The ECA Electrical Industry Conference – The mini-site
www.eca-electrical-industry-conference.co.uk
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The ECA Electrical Industry Conference – The mini-site
www.eca-electrical-industry-conference.co.uk