volkswagen ag markus dittmann 1. profile & facts current supply chain: recent examples of...
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Supply Chain Management: Integration
Volkswagen AG
Markus Dittmann
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Profile & Facts Current supply chain: Recent examples of
integration Recommendation
Agenda
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Two primary divisions 324 group companies
Volkswagen AG
Automotive Brands
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Facts 2010
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1) Toy-ota
11.01%
2) G.M.10.90%
3) Volkswagen
9.44%
4) Hyundai7.41%
5) Ford6.42%
Others54.82%
Total Units Sold
1) Toyota2) G.M.3) Volkswagen4) Hyundai5) FordOthers
Global Market Share
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VW Group21.30%
PSA Group13.38%
RENAULT Group
10.23%GM Group
8.64%FORD8.05%
FIAT Group7.55%
BMW Group5.44%
DAIMLER4.85%
TOYOTA Group4.35%
Other16.20%
Total Units Sold 2010
VW GroupPSA GroupRENAULT GroupGM GroupFORDFIAT GroupBMW GroupDAIMLERTOYOTA GroupOther
European Market Share
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Financials
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Continued…
2010 2009 2008 2007100,000
105,000
110,000
115,000
120,000
125,000
130,000
135,000
Op. Revenue (Turnover)
2010 2009 2008 20070.00
0.10
0.20
0.30
0.40
0.50
0.60
ROI
2010 2009 2008 200705
1015202530354045
Cash to Cash cycle
2010 2009 2008 200740.00
42.00
44.00
46.00
48.00
50.00
52.00
54.00
Stock Turnover
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Examples of Integration
JIT II Supplier employees work at VW production and development sites and vice versa.
Electronic Collaboration ◦ B2B platform: “VW Group Supply”◦ CPFR: Integrated disposition system IDIS
Internal Integration◦ Modular Toolkit: MQB, MLB, MSB
VW Supply Chain
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Web based platform that governs all processes linking VW with its suppliers and partners
Constant improvement through dialog Increase efficiency Transparent processes for all parties involved Compatible with smartphones and tablets Takes into account the large diversity of suppliers and
partners
VW Group Supply
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Integrated Disposition System
Automatic replenishment system for all inventory Accessible by suppliers, partners, VW and dealers. Increase customer satisfaction Optimize spare part distribution
IDIS
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MQB – Modular Lateral Toolkit Supplies up to 43 models VW Up!, Skoda Citigo, Seat MiiMLB – Modular longitudinal
toolkit In use since 2007 A4, A5, A6, A7, A8, Bentley
Continental 2011, Porsche CajunMSB - Modular standard power
train toolkit First models expected in 2014 Panamera, 918 Spyder, Estoque,
Aventador
Modular Toolkit
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Calm internal rivalry between brands Strong disagreements in management Maintain customer and supplier focused web
tools
Recommendation
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Your Questions