vol 4,2014 pp18019/12/2013(033208) - uem sunrise berhad

PP18019/12/2013(033208)VOL 4,2014

UEM Sunrise Berhad (“UEM Sunrise”) will launch its next development called ‘Serene Heights’ in the township of Bangi in Q4 2014.

“Serene Heights”, is the latest project that is set to offer life’s simple pleasures with a nature-inspired environment. Located 43 kilometres south of Kuala Lumpur, Bangi is a small town situated on the southern district of Hulu Langat, Selangor and sits between Kajang and Putrajaya.

Serene Heights, prides itself as a new mixed-use township within the newly-crowned Knowledge City spanning approximately 488 acres. It encapsulates a modern contemporary tropical setting, complete with modern home conveniences and a tinge of the good old ‘balik kampung’ nostalgia amidst pristine landscaped creeks, undulating terrain and beautiful hills. After a hard day’s work, residents are able to relieve their stress and return to an environment that is simple and carefree to unwind with their loved ones.

The overall freehold Serene Heights township will be developed in three phases targeting working professionals, between the ages of 25 and 55 years old, who commute daily to the nation’s capital of Kuala Lumpur, the administrative capital of Putrajaya, as well as to the neighbouring towns of Kajang and Bangi.

Phase 1 of the development will comprise double-storey terrace homes built on individual lots measuring 22’ x 70’ each, tucked in various precincts. The first three precincts namely Acacia, Begonia and Turmeric have

recently been introduced in February 2014 and has since been opened for registration.

Acacia promises the development of 162 sanctuaries built on a total land area of 11.47 acres of the entire Serene Heights’ footprint, with built-ups ranging from 1,924 sq ft to 2,000 sq ft.

Meanwhile, 121 units have been planned for Begonia on of 11.05 acres. Built-ups for each unit of Begonia homes range from 2,147 sq ft to 3,047 sq ft.

For the Turmeric precinct, a total of 116 homes of various sizes will occupy 11.75 acres of the overall Serene Heights’ development ranging from 1,702 sq ft to 2,775 sq ft.

Serene Heights is accessible via major highways, including the North South Expressway (exit at Bangi or Putra Mahkota interchanges), LEKAS Highway (exit at Semenyih interchange) and the SILK Highway (exit at Kajang interchange via Jalan Reko).

On 12 February 2014, UEM Sunrise officially opened its Sales Office in Bandar Baru Bangi for the sales and marketing activities of the Serene Heights development. Those who wish to find out more on the development are encouraged to visit the Serene Heights Sales Office at A-03-G (Ground Floor), Jalan Medan Pusat Bandar 5, Seksyen 9, 43650 Bandar Baru Bangi, Selangor. The Sales Hotline number is 1-300-888-555.

Where life’s simple pleasures await

COVER STORY01

02COVER STORY

ACACIA

Total Land Area : 11.47 acres

Total Units : 162

Product Type : Double-Storey Terrace

Lot Size : 22’x 70’

Built-up area :-

• Type A – 1,924 sq ft (intermediate)

• Type B – 2,260 sq ft (corner)

• Type C – 1,988 sq ft (corner)

• Type D – 1,946 sq ft (corner)

• Type E – 1,924 sq ft (end lot)

• Type F – 1,937 sq ft (double frontage intermediate)

• Type H – 2,000 sq ft (double frontage corner)

TURMERIC


Total Units : 116



Built-up area :-

• Type i – 2,162 sq ft (intermediate)

• Type E – 2,212 sq ft (end lot)

• Type C – 2,279 sq ft (corner)

• Type A – 2,775 sq ft (angular)

• Type E1 – 2,130 sq ft (special end lot 1)



PROJECT AT A GLANCE : Serene Heights

Total Land Area Approx. 448.61 acres

Parcel No. Lot 21628

District Semenyih

State Selangor

Land Tenure Freehold

Project Type Mixed development

BEGONIA


Total Units : 121



Built-up area :-

• Type A – 2,412 sq ft (corner)

• Type A1 – 2,147 (intermediate)

• Type A2 – 2,147 sq ft (double frontage intermediate)

• Type B – 3,047 sq ft (corner)

FOREWORD

CONTENT03

EDITORIALCorporate Communication Department

PUBLISHED BYUEM Sunrise Berhad(formerly known as UEM Land Holdings Berhad)16-1, Mercu UEM, Jalan Stesen Sentral 5,Kuala Lumpur Sentral, 50470 Kuala Lumpur

For information on The Personalty please contact [email protected]

No part of this publication may be reproduced or used in any form of any means-graphic, electronic or mechanical, including photocopying, recording or information storage and retrieval system without written permission from the publisher.

CONTENT Highlights

It is with great pleasure that I present to you the latest edition and fourth volume of The Personalty which after six months we shall continue to share with you news, updates and insights into UEM Sunrise.

We began 2014 with much vigour, ready to embark on yet another exciting year. Our marketing team in January partnered with Kozin Real Estate and held the Third Nusajaya Property Road Show in Kuching, Sarawak where we showcased our best-selling properties in the Southern Region. In March, the team headed back to Indonesia for another road show in Surabaya and Jakarta as a follow up to the overwhelming response received when we introduced our Nusajaya properties in the middle of last year. In April, members of the media previewed Residensi 22 Mont’Kiara.

We at UEM Sunrise believe in partnerships and collaborations, and evidence of this can be seen in the first half of the year. We signed a Collaborative Agreement with Kuala Lumpur Kepong Group in February to develop several plots of land in Nusajaya as well as in neighbouring Fraser Metropolis at Iskandar North. This is a unique partnership which will define new frontiers in future collaborative efforts of property developers in Malaysia. In our continuous effort to provide world-class infrastructure in Nusajaya, we announced our collaboration with Mulpha International Berhad, the developer of Leisure Farm Resort in Gelang Patah. The collaboration sees each party build three sets of roadworks in the vicinity of Iskandar Malaysia that will improve access into and from this thriving southern township.

In line with our expansion plans, we made our presence felt in Bangi where we introduced a mixed-use township development known as Serene Heights spanning across 488 acres. This is our fifth development in the Central Region following the successful launches of other property projects in Kuala Lumpur, Mont’Kiara, Cyberjaya and Shah Alam. To know more about Serene Heights, do read the cover story.

Samuel DiPiazza, the former Chief Executive of accounting firm PricewaterhouseCoopers once said that businesses cannot be successful when the society around them fails. This is something that we at UEM Sunrise subscribe to and with this in mind, we’ve intensified CSR efforts focusing on 17 adopted PINTAR Schools through various educational programmes. On a larger scale, we supported the Government’s aspiration of home ownership for all Malaysians by pledging to build 10,000 affordable homes in Nusajaya. This is over and above 351 units offered in Nusa Bayu and the 3,535 units already delivered in collaboration with Denia Development Sdn Bhd.

As the saying goes, “success does not come without challenges” and the last several months have proved to be quite a test for us despite achieving many of the Company’s milestones. One of which is the sudden loss of our Managing Director/Chief Executive Officer, Allahyarham Dato’ Wan Abdullah Wan Ibrahim following a short battle with illness. His contribution to the Company will always be remembered and we will work towards realising the vision he has set out for UEM Sunrise.

On behalf of the Management and staff of UEM Sunrise, allow me to take this opportunity to express my sincere appreciation to all our valued stakeholders for your unremitting support and contribution towards the Company. We will not be standing here today successful and proud without your support and encouragement. I would also like to take this opportunity to wish all Muslims,

Warmest regards

Dato’ Izzaddin IdrisExecutive Director

“Selamat Menyambut Ramadhan Al-Mubarak danSelamat Berpuasa”.

COVER STORY01-02 Serene Heights, Bangi

04 UEM Sunrise’s First Photo Hunt Competition at Symphony Hills

PROJECT LAUNCHES05 More Than 10,000 Affordable Homes in the Pipeline for Nusajaya06 Block B of Residensi 22 Mont’Kiara Unveiled07 Nusajaya Tech Park Breaks Ground

AROUND UEM SUNRISE-CORPORATE 08 UEM Sunrise & Kuala Lumpur Kepong UEM Sunrise & Mulpha International09 CNY Annual Appreciation Dinner Perlis Royalties Visit Puteri Harbour, Nusajaya UEM Sunrise’s Property Roadshows10 UEM Sunrise’s 6th Annual General Meeting

AROUND UEM SUNRISE-CUSTOMER 11 Galloping in the New Year with Style Creepy Crawly Classical Day12 Goodwill Treasure Hunt - Southern Gem’s Discovery Symphony Hills Comes Alive with The Sound of Music13 New Japanese Residents Welcomed A Date with Dato‘ Joey Yap

AROUND UEM SUNRISE-STAFF 14 Dato’ Izzaddin Idris visits Tapah Office UEM Sunrise’s Auxiliary Police Honoured at Graduation Ceremony

PERSONALITY15-16 Ben’s B.I.G. Adventure @Publika

ACHIEVEMENTS17 UEM Sunrise Honoured with Silver PR Award 2014 Linear Park Puteri Harbour Awarded The ILAM-MLAA Honour Award 2013 Five Awards at The Asia Pacific Property Awards 2014

LIVING OUR VALUES19 Motivational Camp for Positive Youth Development Students & Parents Engage in Motivational Talk20 PINTAR Schools High Achievers Rewarded PINTAR Southern Mini Football Challenge21 Road Safety Programme for PINTAR School Children Father’s Day Thrill at UEM Sunrise Fun Zone

PROJECT UPDATES22 Summer Suites & Summer VOS Arcoris Mont’Kiara

04

UEM Sunrise’s First Photo Hunt Competitionat Symphony Hills

Grand Prize Photo by Long Duk Yiw

First Runner-up Photo by Mohd Zamrus Second Runner-up Photo by Lai Sek Leong

The participants in a group photograph with their prizes Siti Mariam handling over the mock-cheque to Grand Prize winner, Long Duk Yiw

Photography is a popular and healthy hobby enjoyed by many, regardless of age. In line with that, UEM Sunrise organised an inaugural photo hunt competition at its prestigious development in Symphony Hills, Cyberjaya from 3 to 25 May 2014.

The photo hunt encouraged both amateur and professional photographers to explore and capture the natural and interesting surroundings in Symphony Hills, a development which incorporates modern and clean architecture with the art of landscaping. The natural beauty of the vicinity offered a perfect location for the photo enthusiasts to compete in the Photo Hunt.

Siti Mariam Mohd Desa, Chief Marketing Officer of UEM Sunrise presented the mock cheques to the winners

during a ceremony held at Symphony Hills Clubhouse in Cyberjaya on 7 June 2014. The Grand prize winner, Long Duk Yiw took home a cash prize of RM8,000 while the first runner-up, Mohd Zamrus bin Jadid, and the second runner up, Lai Sek Leong, received cash prizes of RM5,000 and RM3,000 respectively. Twenty consolation prizes worth RM600 each were also given away.

A panel of renowned professional judges, Kevin Then - winner of the prestigious Hasselblad Masters 2008 and Kok Yoon Lee - current President of the Photographic Society of Petaling Jaya, selected the winning photographs.

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PROJECT LAUNCHES05

More Than 10,000 Affordable Homesin the Pipeline for Nusajaya

Group photo of the VIPs with selected recipients of the Certificate of Entitlement to Purchase

Some of the attendees at the Registration Counter

SUK Perumahan Negeri Johor

Inside the hall of the SMK Gelang Patah during the ceremony

As a property developer committed to building communities of the future, and in support of the Government’s various efforts in ensuring home ownership for all Malaysians, UEM Sunrise has pledged to build 10,000 units of affordable homes in Nusajaya. The development of these homes will be launched in phases beginning this year, based on the demand structure as well as relevant regulatory approvals.

The 10,000 units of affordable homes are over and above 351 Nusa Bayu terrace homes that were offered during a pre-launch ceremony on 1 March, witnessed by Johor Menteri Besar, Dato’ Mohamed Khaled Nordin, who presented the ‘Certificate of Entitlement to Purchase’ to eligible Malaysians.

The 351 units of affordable homes in Nusa Bayu comprised 80 units of 16’ x 55’ terrace homes with a built up of 850 sq ft priced at RM80,000 per unit; 241 units of 18’ x 60’ terrace homes with a built up of 1,000 sq ft priced at RM150,000 per unit; and 30 units of 20’ x 60’ shop lots priced at RM200,000 per unit. The 321 terrace homes offered were conducted via a balloting exercise prior to the pre-launching ceremony by the SUK Bahagian Perumahan Negeri Johor while the remaining 30 units of shop lots would be distributed separately.

The event also saw the representatives of taking registrations for 1,380 units of affordable housing which makes up Phase 1A of the 10,000 units to be built at Gerbang Nusajaya.

UEM Sunrise has to-date delivered 3,535 units of affordable homes in Taman Nusantara, strategically located adjacent to Nusa Bayu. A further 1,324 units including 201 units of PR1MA being developed by Denia, with 257 units comprising houses and shop offices slated to be delivered to respective buyers in the near future.

(Perumahan Rakyat 1Malaysia)

SUK BahagianPerumahan Negeri Johor

homes are also

Left to Right - YB Datuk Hj Latif bin Hj Bandi, Dato' Izzaddin Idris, Dr. Hj Zaini Hj Abu Bakar and Dato' Mohamed Khaled Nordin mingling after the pre-launch

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On 18 April, the Company unveiled Block B of its latest high-rise condominium in the Central Region known as Residensi 22 Mont’Kiara. The unveiling was made following the successful launch of Block A in September 2013, where 100% of the units were taken up.

The 40-storey Block B, along with 39 storeys of Block A, form the majestic twin tower condominium spread across 5.43 acres of freehold land. The project’s Gross Development Value (“GDV”) when launched was approximately RM971 million.

Designed by an award-winning architectural firm, UIG Architect Sdn Bhd, Residensi 22 Mont’Kiara units are spacious with an innovative design and distinctive features. The development meets the rigorous standards of the Green Building Index (“GBI”) requirements and has excellent amenities including a lap pool, a well equipped gymnasium, tennis court, half basketball court, multipurpose hall cum badminton court, landscaped garden, children’s playground, pavilion, meditation lawn, chill-out deck, sky deck and sky lounge.

Specifically, Block B comprises 270 units ranging from 1,878 sq ft to 3,163 sq ft, with four units tucked in every floor that is serviced by four lifts. Each unit is constructed with a skillful meld of modern aesthetics and functionality. Seventy five percent are corner units with wide balconies targeting young families with school going children, retired couples who enjoy the convenience of an urban lifestyle and security, professionals and senior executives, as well as property investors.

Block B of Residensi 22 Mont’Kiara Unveiled

Scale model of Residensi 22 Mont’KiaraScale model of Residensi 22 Mont’Kiara

PROJECT LAUNCHES

Guests inspecting the scale model of Residensi 22 Mont’Kiara

Guests at the recent launch of Residensi 22 Mont’Kiara

growth industries such as electronics, precision engineering, pharmaceutical, medical devices, food processing and fast moving consumer goods, supported by efficient logistics and warehousing services as well as amenities. With a projected gross development value of RM3.7 billion, the tech park will be developed in three phases over a period of nine years.

Nusajaya Tech Park, which complements the existing 1,300-acre ‘green’ and ‘clean’ fully managed Southern Industrial and Logistical Clusters (“SiLC”), has set a new benchmark in ecologically-advanced designs having won the Master Planning Category of the Singapore Landscape Architecture Awards in 2013. The tech park is also the first in Malaysia to be conferred the Singapore Building and Construction Authority’s Green Mark for Districts – Gold (Provisional) Award.

Other VIPs who attended the groundbreaking ceremony included William Tay, CEO South East Asia (Nusajaya Tech Park Director); Tan Sri Dr. Ahmad Tajuddin Ali, Chairman UEM Sunrise; Manohar Khiatani, President & Group CEO (Nusajaya Tech Park Chairman); Datuk Ismail Ibrahim, Chief Executive, IRDA; and Dato’ Izzaddin Idris, Executive Director, UEM Sunrise.

UEM Sunrise and Singapore’s Ascendas Pte Ltd celebrated the groundbreaking of their joint venture development – Nusajaya Tech Park, Gerbang Nusajaya on 12 June 2014. The groundbreaking ceremony, graced by Malaysia’s Minister of Trade and Industry, Dato’ Sri Mustapa Mohamed and Singapore’s Minister of Trade and Industry, Lim Hng Kiang; also marked the beginning of the project’s start-up phase of Ready-Built Facilities and land plots for Build-to-Suit developments spanning 71 acres which are expected to be completed by 2016. Both partners revealed that prior to the groundbreaking ceremony they have received a 40% pre-commitment for the Ready-Built Facilities from Sanwa Group of Companies, YCH Group and VADS Berhad.

Initially announced in October 2012, the eco-friendly integrated tech park features a well-conceived master plan that optimises the effective and functional usage of the overall 519-acre footprint, coupled with a three-tiered security approach. The goal is to build a competitive and sustainable ecosystem around key

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Artist impression of Inspiration Park @East Ledang

The VIPs during the groundbreaking ceremony

The VIPs viewing the scale model of Nusajaya Tech Park

Signing of the plaque at NTP site

Nusajaya Tech Park Breaks Ground

PROJECT LAUNCHES

UEM Sunrise and Mulpha International Berhad (“Mulpha International”) on 6 May signed a Collaborative Agreement which will see their respective subsidiaries – Nusajaya Rise Sdn Bhd (“NRSB”) and Leisure Farm Corporation Sdn Bhd (“LFC”) establishing three sets of roadworks in the vicinity of Iskandar Malaysia, that will improve access into and from this thriving southern township.

The 59:41 joint venture by NRSB and LFC respectively is valued at approximately RM107 million and will involve the construction and upgrade of roads, creating a direct

link from Gerbang Nusajaya and Leisure Farm Resort in Gelang Patah to the Malaysia-Singapore Second Link (“Linkedua”). This will benefit commuters in the vicinity as it will significantly cut travel time to and from the Linkedua, from the current 15 minutes to just five minutes. For owners and investors of real estate, the interchange project will undoubtedly result in greater capital gains and value appreciation. It will not just benefit the stakeholders of Gerbang Nusajaya and Leisure Farm Resort but will also add value to the overall Iskandar Malaysia, including Nusajaya, while improving infrastructure and connectivity.

UEM Sunrise and Kuala Lumpur Kepong Berhad (“KLK”), via respective subsidiary companies – UEM Land Berhad (“UEM Land”) and KLK Land Sdn Bhd (“KLK Land”) formally inked a collaborative agreement on 7 February to jointly develop several plots of land in Iskandar Malaysia, specifically in Gerbang Nusajaya and Fraser Metropolis, Kulai.

UEM Sunrise’s Executive Director, Dato’ Izzaddin Idris signed the agreement on behalf of the Company witnessed by Chief Operating Officer-Commercial, Raymond Cheah; while KLK was represented by its Chief

Executive Officer, Tan Sri Dato’ Seri Lee Oi Hian and its Executive Director for KLK’s property division, Dato’ David Tan as the witness.

The land in Gerbang Nusajaya will be developed by Scope Energy Sdn Bhd, which is a 60:40 company owned by KLK Land and UEM Land respectively, while the land in Fraser Metropolis will be developed by Aura Muhibah Sdn Bhd, a 60:40 company owned by UEM Land and KLK Land respectively. Both land parcels with a current total value of RM1.74 billion are expected to generate a gross development value (“GDV”) of RM20 billion.

From left : Dato’ David Tan, Tan Sri Dato’ Seri Lee Oi Hian, Dato’ Izzaddin Idris and Raymond Cheah

UEM Sunrise & Kuala Lumpur Kepongto Jointly Develop Land in Iskandar Malaysia

UEM Sunrise & Mulpha International to Establish Three Sets of Roadworks

08AROUND UEM SUNRISECORPORATE

Seated-from left: Leisure Farm Corporation Sdn Bhd Director David Choa Der Huay, Mulpha International Chief Financial Officer Eric Lee Eng Leong, UEM Sunrise Chief Operating Officer, Commercial, Raymond Cheah, UEM Sunrise Head of Legal, Kutbuddin Asgar Ali, witnessed by (standing-from left) Mulpha International Berhad Executive Chairman Lee Seng Huang and UEM Sunrise Executive Director, Dato’ Izzaddin Idris.

On 11 February, UEM Sunrise hosted the annual Consultants, Contractors and Suppliers Appreciation Dinner to mark the new Chinese Lunar Year. The auspicious gathering was held at the Grand Ballroom of Tropicana Golf & Country Resort in Petaling Jaya and was attended by over 600 guests.

The evening’s reception began with thundering Chinese Drums and Lion Dance performances while guests were ushered into their seats. Subsequently, a special tossing of the ‘Low Yee Sang’ was carried out followed by an eight-course Chinese dinner and a Harmonica

Performance by Aiden and Evelyn, a Shaolin Kung Fu show specially flown in from China, a stand-up comedy show performed by the popular Phoon Chi Ho and a magic show.

The annual dinner was UEM Sunrise’s way of showing our appreciation and gratitude to the Consultants, Contractors and Suppliers for their hard-work and support, commitment and dedication throughout the year 2013 and most importantly for making the year a successful and memorable one.

Tossing of the Yee Sang before the Appreciation Dinner

Perlis Royalties viewing the Puteri Harbour scale model

Shaolin Kung fu show for the guests

Almãs @Puteri Harbour Grand Pool Villas Noble Park Nusa Idaman Twin Villas Ophiria @East Ledang

AROUND UEM SUNRISECORPORATE

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CNY Annual Appreciation Dinner

Perlis Royalties Visit Puteri Harbour, Nusajaya

UEM Sunrise’s Property Roadshows

Duli Yang Maha Mulia Raja Perlis Indera Kayangan, Tuanku Syed Sirajuddin ibni Tuanku Syed Putra Jamalullail visited Puteri Harbour’s Satellite Clubhouse in Nusajaya with his royal family on 3 February. UEM Sunrise hosted the royal visit by highlighting the development of Puteri Harbour as well as the overall Nusajaya flagship zone in Iskandar Malaysia. DYMM Tuanku Syed Sirajuddin, accompanied by DYMM Raja Perempuan Perlis, Tengku Fauziah, Duli Yang Teramat Mulia Raja Muda Perlis Tuanku Syed Faizuddin Putra, Duli Yang Teramat Mulia Hajjah Lailatul Shahreen Akashah Khalil as well as his three grandchildren, arrived at the Puteri Harbour Satellite Clubhouse around 12.00 noon and were welcomed by Encik Nadzari

Haji Bachek, Senior General Manager, Nusajaya. The royal entourage were taken through a brief presentation and several scale models. They were treated to lunch before departing at 2.00 pm.

Three roadshows, focused exclusively on Nusajaya properties, has been held as below for this year

Third Roadshow in Kuching, Sarawak

25-26 January 2014Four Points by Sheraton, Kuching

Properties exhibited:1. Grand Pool Villas Noble Park2. Ophiria @East Ledang3. Nusa Idaman Twin Villas4. Almãs @Puteri Harbour

Second Roadshow inSurabaya, Indonesia

3-9 March 2014Ciputra World, Surabaya

Properties exhibited:1. Grand Pool Villas Noble Park2. Ophiria @East Ledang3. Almãs @Puteri Harbour

Second Roadshow in Jakarta, Indonesia

22 -23 March 2014Ritz Carlton Pacific Place, Jakarta

Properties exhibited:1. Grand Pool Villas Noble Park2. Ophiria @East Ledang3. Almãs @Puteri Harbour

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UEM Sunrise’s 6th Annual General Meeting

AROUND UEM SUNRISECORPORATE

The Board Members during the 6th AGM

UEM Sunrise’s Chairman Tan Sri Dr. Ahmad Tajuddin during the Press Conference session

Shareholders registering for the AGM A shareholder receiving umbrellas and KFC vouchers as door gifts after the registration

Shareholders during the question and answer session

UEM Sunrise held its 6th Annual General Meeting (“AGM”) at Persada PLUS, Petaling Jaya, on 24 April. More than 800 registered shareholders and proxy members attended the AGM. The Company's progress was highlighted and several projects lined up aimed at the mid-market and affordable segments targeted to be launched this year were announced. On the International front, UEM Sunrise plans to redevelop the two sites at the Central Business District of Melbourne, Australia it acquired last October, into premium residential towers with retail components, and have already appointed two leading architects, COX Architecture and Elenberg Fraser to design the developments on Mackenzie Street and LaTrobe

Street respectively. The Company’s key initiatives for 2014 is to embrace its very own ‘Service DNA’ and to further enhance its focus as a Customer Centric Organisation (“CCO”) with the purpose of developing loyal followers, repeat buyers and a sustainable advocacy for its products. In terms of land bank, the Company will continue exploring strategic opportunities to expand its presence and leverage on the value of its existing land banks to open up new opportunities, such as its recent joint venture with the Kuala Lumpur Kepong Group in Nusajaya and Iskandar Malaysia.

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Galloping in the New Year with Style

Central Region Customers under our loyalty programme and their families were treated to an enchanting afternoon with a first-rate performance by the renowned Malaysian Philharmonic Orchestra with cute insect-world characters flitting on stage. The Orchestra featured young choralers from the KL Children’s Choir who captivated everyone with their lovable voices. The event ended on a high note with each guest receiving a bumblebee take-home souvenir to mark the eventful classical day spent with UEM Sunrise.

Samba Strike Bowling TournamentUEM Sunrise organised a friendly Samba Strike Bowling Tournament for residents of UEM Sunrise-managed properties in Mont’Kiara and Dutamas. Dozens of residents grabbed the opportunity to spend quality time with one another while ‘striking’ up some fun cheering when bowling pins were knocked over in the alleys. Winners took home cash and other prizes.

Creepy Crawly Classical Day

In conjunction with this year’s Earth Hour, several ecological activities were organised on 29 March at the Mall of Medini for our customers and the Nusajaya community. Guests enjoyed a puppet show narrating a story about saving the Earth, danced while stompers created fun music using recycled bins, watched a team of cyclists using Pedal power to light up a display and as a finale, witnessed spectacular fireworks.

One Powerful Hour in Honour ofMother Nature

Residents striking up during the Samba Bowling Tournament

Marking in the New Year of the horse

Prancing lions were a hit with the children

Guests enjoying themselves during the Classical afternoon

A family enjoying the Earth Hour by saving electricity

Children from UEM Sunrise-managed properties in Mont’Kiara and Dutamas gathered at the UEM Sunrise Fun Zone to celebrate Chinese New Year or 'Year of the Horse' early this year. They enjoyed glimpses of several special visitors such as the God of Prosperity, Laughing Buddha and the Laughing Big Head Girl, who were seen mingling with the large crowd. Enthralling performances of acrobatics, Southern Shaolin Kung Fu and a Unicorn dance mesmerised guests while some participated in the Wheel of Fortune contest, Shiny Red Try Your Luck and Horse Guessing games. A pair of prancing lions leapt on every corner of the UEM Sunrise Fun Zone in an office blessing ceremony interposed by a martial arts display.

AROUND UEM SUNRISECUSTOMER

In conjunction with Easter celebrations, UEM Sunrise Fun Zone organised an “Egg Hunt” competition for the children residing in UEM Sunrise-managed properties within Mont’Kiara and Dutamas. The play gym at the centre was transformed into a backyard to search for golden and bright-colored eggs hidden in nooks and corners. To participate, each child had to first make an Easter Basket and an Easter Bunny Hat. Younger children had to be chaperoned by a parent or guardian during the hunt. For a touch of nature, nothing beats patting a real life Easter Bunny, especially when 30 rabbits of different species swarmed the crowd of 220 people at the event.

With adventure trails, challenging obstacles, fascinating pit stops and the lure of attractive prizes, Southern Gem's Discovery was a motoring escapade well worth the sweat. Participants, consisting of our purchasers as well as residents and staff from the Southern Region, formed 25 teams with four members in each team for the Goodwill Treasure Hunt. All participants had short windows of opportunity to mingle with each other and got familiarised with the Ledang Resort clubhouse as well as properties developed by UEM Sunrise. Further sparkle to the treasure hunt were added with stage games and lucky draws.

Southern Gem’s Discovery flag-off

Children patting the real life Easter Bunny

Ms North India and Ms South India - the first prize winners

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Goodwill Treasure Hunt- Southern Gem’s Discovery

As a gesture of appreciation to our Symphony Hills and Verdi Eco-dominium purchasers, a special get together was organised together with their families and friends at the newly opened Symphony Hills clubhouse known as the “Opera House”. “The Sound of Music Afternoon Tea” themed event was attended by 280 guests and they were entertained by a classical and contemporary harmonica ensemble, including a sing along session with the children’s choir; as well as aquatic ballet and jazz swing performances by Janice Yap. A lucky draw was also held to bring more excitement to the crowd.

Classical and contemporary harmonica ensemble

Symphony Hills Comes Alive withThe Sound of Music

Hopping Egg Hunt

It was a spicy doubles match in the UEM Sunrise Chill-Out Zone kitchen with five pairs of lady chefs serving up dishes from Japan to South India for the seasoned taste buds of judges – Mohamad Jailani Mehat, Joanne Khong and Tracy. The “Spice Garden of India” team, Jayalaksmi and Anju Sharma, who prepared ‘Idiyappam’, Chicken Curry and Mango Lassi, won them the “Ms. North India” and “Ms. South India” titles respectively. The duo received the First Prize plaques each and a cash prize of RM1,000. While the First Runner-up couple, Akashi Yukiko and Mamiko Sakai, walked away with a plaque each and a cash prize of RM700, the Second Runner-up couple, Afshan Noman and Nazia Imran walked away with a plaque each and a cash prize of RM500 for their winning dishes.

Spicy Duo


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New Japanese Residents Welcomed

Japanese Rice Balls

Preparing the ‘Onigiri’

It was a weekend to celebrate and experience the unique combination of traditional and modern Japanese culture with the“Yasakoi Soran” traditional dance and Japanese Hip-Hop Dance performances which took place at The Boulevard and The Square in Publika on 24 and 25 May. Inspired by Japanophilia, Publika took the initiative to celebrate its inaugural “Publika Ultimate Cosplay - The Gathering of Anime Superstar” and also to participate in The Malaysian Book of Records (“MBR”) for garnering the most participants in making “Onigiri” or Japanese Rice Balls.

For Cosplay, participants wore costumes and accessories to represent a specific character. Contestants who performed skits received attractive prizes. Free door gifts were given away to the first 120 visitors who came dressed in Japanese Anime Costumes. At the Malaysian Book of Records event, more than 1,000 people joined hands to make the ‘Onigiri’ or Japanese Rice Balls. Representatives from the Japanese Embassy Malaysia, Japanese Foundation Kuala Lumpur, Japan Graduate Association (“Jagam”), and ALEPS (“Japanese Look East Policies”) were also present at the event.

A Date with Dato’ Joey Yap

Publika Ultimate Cosplay and Making of“Onigiri” Japanese Rice Balls

UEM Sunrise organised ‘A Date with Dato Joey Yap’ for prospective buyers of its developments in the Central region from 16 to 18 May. These developments include Arcoris Mont’Kiara, Residensi 22 Mont’Kiara and Summer VOS in Kuala Lumpur; Symphony Hills & Verdi Eco-dominiums in Cyberjaya; Serene Heights in Bangi and Radia in Buki Jelutong. The three-day event featured world renowned Feng Shui Consultant, Dato’ Joey Yap, who provided a comprehensive understanding of the system of harmony within their homes. More than a thousand people attended the event, both individuals and families. Feng Shui talk on property investment was conducted by popular TV and Radio personality, Chui Ling. The attendees enjoyed a variety of activities including an analysis of Chinese names and the individual’s destiny, face reading, calligraphy and Chinese water painting.

Dato’ Joey Yap and Chui Ling sharing a session during a property talk

Japanese residents welcomed at UEM Sunrise Chill Out Zone

The Community and Customer Development Department of UEM Sunrise organised a ‘Welcoming Party’ for new Japanese residents for its managed properties in Mont’Kiara, Kuala Lumpur on 22 May at the UEM Sunrise Chill-Out Zone. This bi-yearly event was held to assist the residents in adapting with the new environment, to provide better understanding about the Company, to brief on the house rules, amenities available, facilities provided, safety, security, and most importantly to make them feel comfortable at home. All 57 participants had a great time meeting new friends and feasting on the local-style buffet lunch with some residents expressing their excitement to experience the luxurious lifestyle of living in Mont’Kiara.


14

Dato’ Izzaddin Idris visits Tapah Office

Best Shooter, Constable Nurul HidayahBest Shooter, Constable Nurul Hidayah

The trainees during one of their physical practicesThe trainees during one of their physical practices

UEM Sunrise’s Auxiliary Police Honouredat Graduation Ceremony

Dato’ Izzaddin Idris (fourth from left) with the staff at Tapah office

AROUND UEM SUNRISESTAFF

The Company’s Executive Director, Dato’ Izzaddin Idris was warmly welcomed when he visited the UEM Sunrise satellite office in Tapah, Perak early this year. During his visit, Dato’ Izzaddin met YB Dato’ Samsudin Abu Hassan, Ayer Kuning State Assemblyman at the Majlis Daerah Tapah office and toured UEM Sunrise's 2,500-acre reserve landbank, including the Orang Asli settlement in Kampung Sungai Geroyang.

UEM Sunrise has been very active in community engagements in Tapah. In 2013, the Company successfully organised two ‘Back to School’ programmes, which were an extension of the Company’s Corporate Social Responsibility (”CSR”) mission to Tapah. Through the ‘Back To School’ programmes, 50 children aged between seven and 17, from Kampung Sungai Geroyang and Kampung Sungai Merbau in Tapah Road, received school supplies such as uniforms, shoes, bags, and stationeries. UEM Sunrise is committed to enhancing

the well-being and quality of life in the communities in which it operates, and have plans to increase its community outreach in the area.

Twenty two Auxiliary Police trainees from UEM Sunrise and Nusajaya Five-O, who completed a two-month ‘Auxiliary Police Basic Training Series 1/2014’ (from 23 March to 23 May) at the Police Training Centre in Ulu Kinta, Perak, were honoured at a graduation ceremony on 23 May. A total of 318 trainees from several agencies, including UEM Sunrise, Petronas, Puncak Niaga, Malaysia Parliament, Malaysia Marine Department and Prasarana Negara Berhad, participated in the basic training which

included marching practice, shooting practice, law enforcement skills, self-defense and discipline. Commander of North Bridged PGA Ulu Kinta, Perak, YDH SAC Dato’ Ahmad Sofian bin Md Yassin officiated the training graduation ceremony. UEM Sunrise’s Auxiliary Police was represented by DSP Liong Tze Soong.

Nusajaya Five-O trainee Constable Nurul Hidayah binti Bachok won the ‘Best Female Participant’ in the ‘Best Shooter’ category.

BEN’S B.I.G. Adventure@Publika

PERSONALITY15

Publika Shopping Gallery at Solaris Dutamas, Kuala Lumpur

Benjamin Yong

The BIG Group first set foot in Publika in early 2012 with a vision of setting up a contemporary country marketplace complete with a grocery shopping experience. For Benjamin, having born to parents who are established retailers themselves and after spending years in the food and beverage industry, this was a natural progression for him and his team.

“The retail business is such a dynamic industry to be in, and it gives me the liberty to try anything that I could envision,” Benjamin explained. That was probably what drew him most to choosing Publika as the home base for Ben’s Independent Grocer due to its creative advocacy. He believes that Publika is an incubator for the arts with weekly art installations, music performances, performing arts and art bazaars.

From a humble beginning as a young baker to one of Malaysia’s most successful restaurant entrepreneurs, The BIG Group’s CEO, Benjamin Yong opens up about his B.I.G. (Ben’s Independent Grocer) adventure at Publika - UEM Sunrise’s commercial development in Solaris Dutamas, Kuala Lumpur.

NameBenjamin Yong

OccupationGroup Chief ExecutiveChief Eating Officer of The BIG Group

Favourite Quote“Good things no cheap, cheap things no good”

Inspiration “The world - I like observing things and people, gaining great ideas along the way, from practically anywhere”.

Leisure Time Mostly Spent With“Loved ones, whether for a 15-minute coffee or over a weekend getaway as I treasure these moments the most”.

Favourite City“Istanbul – for its rich cultural diversity that reflects so much of Malaysia”.

Upclose & Personal

“Location wise, it is a very comfortable place to start our first supermarket business given its great demographic of residents in the surrounding areas,” he further explained. Most importantly, Benjamin said that it was crucial that he and his team partnered with a landlord that understands the need to differentiate tenants’ products to make them distinctive. “What I like about Publika is how we get a lot of freedom to explore and execute wild ideas! It has been a fun ride collaborating with the different management and creative teams,” said Benjamin.

Today, well into its third year of operation, Ben’s Independent Grocer aims to maximise consumers’ convenience, offering everyday home essentials ranging from dry goods and wines to a butchery deli, greengrocer, organic section, chocolatier, florist, coffee roaster and a Malaya kitchen which features the best of local products; all spread across 50,000 sq ft of space. To keep food shopping fun, fresh and creative, Ben’s Independent Grocer also incorporates live cooking demonstrations and sampling of premium brands, themed shopping nights, cooking classes and other

such events, a ritual that remains true to its Eat, Drink, Shop tagline.

When asked for advice he would give to aspiring restaurateurs, grocers and food retailers alike; Benjamin said that one must have the passion and be daring enough to fail. At the end of the day, what is the worst that could happen? “Just consider all the risks and then dive right in,” Benjamin concluded.

Fresh produce at B.I.G.

B.I.G. Ben's General Food Store

16PERSONALTY

Customers at the fresh vegetables sectionCustomers at the fresh vegetables section

The BIG Group first set foot in Publika in early 2012 with a vision of setting up a contemporary country marketplace complete with a grocery shopping experience. For Benjamin, having born to parents who are established retailers themselves and after spending years in the food and beverage industry, this was a natural progression for him and his team.

“The retail business is such a dynamic industry to be in, and it gives me the liberty to try anything that I could envision,” Benjamin explained. That was probably what drew him most to choosing Publika as the home base for Ben’s Independent Grocer due to its creative advocacy. He believes that Publika is an incubator for the arts with weekly art installations, music performances, performing arts and art bazaars.

UEM Sunrise Honoured withSilver PR Award 2014

Linear Park Puteri Harbour AwardedThe ILAM-MLAA Honour Award 2013 In conjunction with the World Landscape Architecture Month 2014 celebration and the IFLA 2014 Asia Pacific Congress in April, Linear Park at Puteri Harbour, was awarded the ILAM-MLAA HONOUR AWARD 2013. The award was presented under the Property Developer Category – Property Developer Awards in Landscape Planning and Development during a presentation held on 24 April at the Pullman Hotel in Kuching, Sarawak. The award was received by UEM Sunrise Development-Township, Infrastructure & Planning General Manager, Rusli Zainal Abidin.

The 15-acre Linear Park in Puteri Harbour is an integrated urban waterfront and marina development that offers a panaromic view of the Straits of Johor. The development aims to redefine luxury living and lifestyle communities with exceptional waterfront living, dining and entertainment. It also serves as an ideal location for global or regional commerce and events with state of the art facilities and a business friendly environment.

ACHIEVEMENTS1 7

Five awards were garnered at the 20th Asia Pacific Property Awards (“APPA”) 2014 for UEM Sunrise’s exciting developments in both Central and Southern Regions namely Summer Suites in Kuala Lumpur as well as Teega @Puteri Harbour and Almãs @Puteri Harbour in Nusajaya for the following categories;

The awards gala dinner for the Asian Pacific regional round was held at Shangri-La Hotel, Kuala Lumpur on 9 May. Siti Mariam Mohd Desa, Chief Marketing Officer, Ang Kee Ping, Project Director for Central region and Mohd Zafri Mohd Shariff, General Manager of Strategic Marketing together with the UEM Sunrise team attended the event.

Five Awards at The Asia PacificProperty Awards 2014

On 26 February, the Company was honoured with the Silver Public Relations (”PR”) Award for the Best Employee Engagement/Internal Communications category at the PR Awards Ceremony and Gala Dinner 2014 hosted by Singapore’s Marketing Magazine.

The win was for UEM Sunrise's ‘Unleashing the Power of One’ Programme which was carried out from January to June 2013 as part of the Company’s integration efforts. The programme involved a Conference and workshop for the top 100 leaders, followed by 28 roadshows and monthly team meeting initiatives. It prepared our employees for the Corporate Rebranding launch, by communicating our new vision, mission and shared values that will take us to the next level of becoming a Regional Champion. The award was received by UEM Sunrise Senior Manager of Development, Singapore, Ong Chee Wei, who was accompanied by our partner, the Ogilvy Impact Singapore team.

Development Categories

Summer Suites a) Winner – 5-star Best Office Development, Malaysia category

Teega @Puteri Harbour a) Highly Commended, Condominium Development, Malaysia category b) Highly Commended, Architecture Multiple Residence, Malaysia category

Almãs @Puteri Harbour a) Winner – 5-star, Best Mixed Use Architecture, Malaysia category b) Highly Commended, Mixed Use Development, Malaysia category

Rusli Zainal Abidin (second from left) receivingthe award

20

PINTAR Schools High Achievers Rewarded

Refurbished Library for SK Taman Nusa Perintis 1

On 10 May, UEM Sunrise held the sixth installment of its annual High Achievers Award ceremony for students who achieved excellent UPSR, PMR and SPM examination results in 2013. Generally, the overall performance recorded commendable improvement compared to the previous year. Specifically, out of 68 students, 47 obtained 5As/ 6A/ 7As in UPSR, 13 students obtained 8As in PMR and 8 students obtained 8As/ 9As/ 11As in SPM. Each of the UPSR, PMR and SPM high achievers were awarded with cash prizes and certificates amounting to RM300, RM400 and RM600 respectively.

The High Achievers with their rewards in a group photograph

Enhanced Library at SK Taman Nusa Perintis, Johor

The overall best students for the respective examination level, additionally received an 11-inch MacBook Air each, which went to Subahshini A/P Gunasegaran from SJK Tamil Gelang Patah for Best UPSR Student with 7As, Wan Muhammad Baqir bin Mahdi from SMK Kompleks Sultan Abu Bakar for Best PMR Student with 8 As and Soh Hwee Woon from SMK Gelang Patah for Best SPM Student with 11As. The annual programme is aimed at motivating and recognising students who deliver their personal best in preparation for future endeavours.

LIVING OUR VALUES

Continuing its Library Enhancement Project for the third consecutive year, the company on 12 March, enhanced the library of SK Taman Nusa Perintis 1 in Nusajaya. YB Dr. Haji Zaini Haji Abu Bakar, Nusajaya State Assemblymen accompanied by UEM Sunrise’s Senior General Manager, Nusajaya, Nadzari Hj Bachek unveiled the library which has been furnished with reading materials selected to fit primary school preferences, interior equipment such as tables, chairs, curtains, carpets, table skirting, educational posters, wall stickers, wall repaints and repairs worth more than RM30,000. The project is aimed at enabling UEM Sunrise’s PINTAR Schools’ students and teachers to have better access to knowledge resources and to create a more conducive and pleasant reading atmosphere.

PINTAR Southern Mini Football ChallengeThe Company, in collaboration with Iskandar Investment Berhad (“IIB”), organised the PINTAR Southern Mini Football Challenge for their PINTAR adopted schools on 26 April, at the Cryuff Court Iskandar, Johor Bahru. The inaugural sporting event for UEM Sunrise PINTAR students aimed to promote healthy and active lifestyles amongst the youths through introduction of 14 Rules Cryuff Foundation’s football concepts, and at the same time to scout for fresh talents amongst the students. UEM Sunrise presented 13 teams while IIB had two teams from their PINTAR adopted schools. The teams played for two categories – Under 17 and Under 12 years old.

SK Morni Pok against SK Ladang Pendas (yellow socks) during quarter final

1 9

Students & Parents Engage inMotivational Talk

Mothers and daughters holding hands during the very touching bonding session

Group cheer from the all girls group called Puncak Gunung

LIVING OUR VALUES

Motivational Camp forPositive Youth DevelopmentUEM Sunrise succesfully organised Phase 1 of its Motivational Camp for 120 of its PINTAR secondary school’s students in Nusajaya from 22 to 24 March 2014 at Tiram Indah Village, Johor Bahru. The Motivational Camp which has entered its fourth year was tailor-made for the participants and entailed rigorious mental and physical challenges. The programme was conducted with the objective to inspire the students to be well-rounded individuals by enhancing their self-efficacy, self-confidence and self-discipline. Besides that, the programme also taught them to be accountable for their actions and be respectful to others. The second phase of the camp which involved the parents, was conducted on 12 April, 2014.

UEM English Learning Programme (“UELP”)UEM Sunrise reached out to larger communities through the Learning English Family (“LEF”) Workshops on 16 March 2014, part of UEM English Learning Programme (“UELP”) CSR initiative that covers 10 schools around the country. Initiated in April 2012, UELP is a joint partnership effort between PINTAR Foundation and the British Council. UELP’s objective is to enhance school children’s understanding and interest in the English language as well as to further develop their reading, writing and oral skills. The LEF Workshops were conducted by volunteers from UEM Sunrise, where parents received some exposure of the English language learning materials in hopes of encouraging them to inspire their children to learn the language. The 10 workshops witnessed a total participation of 201 parents.

Parents participating in the UELP workshop

Students jump and cheer after group photo

Phase 2 of the Motivational Camp for the 120 students was held on 12 April 2014. The same group of students attended a motivational talk together with their parents. The one day programme was aimed at developing

stronger student-parent relationships as well as to encourage greater understanding in managing student-parent and teachers expectations.

LIVING OUR VALUES2 1

More than 250 loyal customers of UEM Sunrise were treated to an exclusive screening of the blockbuster movie “X-Men : Days of Future Past” on 25 May. The event took place at the newly renovated fine-dining restaurant called “Indulge” at TGV Cinemas in One Utama Shopping Centre. The movie screening was an opportunity to engage with our loyal customers and their family members as well as to strengthen their loyalty towards the Company’s brand and products. Furthermore, the activity was aimed at enriching our customers’ lifestyle experience as owners of homes developed by UEM Sunrise.

UEM Sunrise in collaboration with PLUS Malaysia Berhad (“PLUS”) Southern Region, organised its fourth Road Safety Programme on 27 May for 175 PINTAR primary school students including 20 from Iskandar Investment Berhad's (“IIB”) PINTAR adopted schools at LEGOLAND® Malaysia. In-line with the Government’s efforts to inculcate road safety consciousness amongst the public, the objective of the Road Safety Programme was to educate and train the young school children with appropriate road safety knowledge & skills, practical safety tips and prevention measures.

Students driving LEGO cars during a road safety simulation

Family of our loyal customer posing next to the X-men movie poster

Road Safety Programme for PINTARSchool Children

Fathers having fun taking turns to juggle a ball with their head

Father’s Day Thrill at UEM Sunrise Fun Zone

X-Men Movie Screening

Families residing at UEM Sunrise-managed properties in Mont’Kiara gathered at the UEM Sunrise Fun Zone Community Centre on 14 June to celebrate Father’s Day themed “My Dad is #1”. About 100 people turned up and participated in the fun activities such as Juggle the Soccer Ball, Head/Kick the Soccer Ball with Daddy, Balance the Soccer Ball and Eating Fish Balls. Several booth activities for the children like Jersey Bag, Time Off Snack, Country Flag Face Painting, Spot the Ball Contest, Straw Soccer and Penalty Kick were also organised. Both father and child had a fruitful bonding session, which was tailored to enhance lifestyle activities towards a healthy and quality living environment within the community.

Arcoris Mont’Kiara

Main ContractorAston Star Sdn Bhd

Current Stage of Works• Current progress – 18% completed.• Overall substructure works completed.• Block A: Reached Plaza Level and tower superstructure in progress. • Block B: Podium superstructure on-going.

Summer Suites & Summer VOS

Main ContractorAston Star Sdn Bhd

Current Stage of Works• Overall beyond 50% completion• Structural & RC works is completed.• Architectural works are on-going for both Tower A & Tower B.

22PROJECT UPDATES

Artist’s impression of the completedSummer Suites and Summer VOS development

Artist’s Impression of the completed Arcoris Mont’Kiara development

vol 4,2014 pp18019/12/2013(033208) - uem sunrise berhad

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