1.Kris Decoodt VP Marketing #VOKALerendNetwerk Social Media After the Hype

2. #me 3. One powerful tool to manage all your social media activity. From monitoring & analytics to engagement, Engagor has you covered. 4. #the social break-up On YouTube 5. A new era, a new customer 1. The consumer is the product #engagement 6. A new era, a new customer 2. Sceptical of brands Concerned about privacy #insights 7. A new era, a new customer 3. Instant information gratification #relevance 8. Digital Darwinism The evolution of consumer behavior when society & technology evolve faster than your ability to adapt. 9. Be agile 1. Be real-time & truly engaged #engagement 10. Be customer-centric 2. Be insightful & where the customer is #insights 11. Learn to earn Focus on unique, relevant content #relevance 12. #stages of social adoption https://www.gartner.com/doc/2604215/stages- social-media-adoption-crm (redacted) 13. #implementing social - WHO is your (social) audience? - WHAT are your objectives? - HOW will you get there? - What is your planning/roadmap - What are the roles & responsibilities - Who are your ambassadors nd influencers (int+ext) - What is your content strategy? - Which channels to use - What tools will you use? - 14. Gather valuable insights on the performance of your social profiles #Engagor: Insights 15. Where are people talking about your brand? #Engagor: Insights 16. Influencers: whos most influential with what they say about your brand or competitors #Engagor: Insights 17. Top photos that are being shared about your brand #Engagor: Insights 18. Discover top conversations and compare amount of buzz amongst your competitors #Engagor: Insights 19. Keep track of everything said about your brand online and interact with your custmers on all your social profiles at once #Engagor: Engagement 20. # Final thoughts Be Engaged Be Insightful Be Relevant 21. Kris Decoodt kris@engagor.com @krrisis linkedin.com/in/krisdecoodt