voicelabs how to 2x retention for amazon alexa & google assistant
TRANSCRIPT
Analytics for the Voice evolution
How to 2X Retention vs. the average Amazon Alexa skill
BILLIONS BEING SPENT TO BUILD THE VOICE STACKThe Large Players See The Opportunity For Hardware In The Home
Echo and Alexa are major business units.
Google Home on the rise.
AirPods for on-the-go use cases. Expecting more to come.
Cortana live on Xbox. Expect more to come in May 2017.
Launching device powered by Alexa in 2017 & Bixby.
Ecosystem Services
Applications
Software
Hardware
VOICE-FIRST DEVICES WILL SOON BE EVERYWHERE
In 2017, There Will Be 24.5 Million Devices Shipped, Leading To A Total Device Footprint Of 33 Million Voice-First Devices In Circulation
In the second half of 2016, the number of Amazon Alexa voice applications grew 507%.
Now over 12,000 Alexa skills
HUNDREDS OF VOICE-FIRST APPLICATIONS ARE RELEASED DAILYHOW DO YOU STAND OUT FROM THE PACK?
THE PROBLEM - RETENTION JAN 2017: ON AVERAGE, 2ND WEEK RETENTION WAS 3%
VoiceLabs has over 1,000
Voice Developers on its platform,
and is analyzingwell over 2M
Amazon Echoand
Google HomeConsumers
daily
“VoiceLabs is the most widely used product analytics service for Alexa skills.” - Amazon
VoiceLabs is the only Voice Analytics product endorsed by Google Assistant.
THE SOLUTION #1: USE VOICELABS VOICE ANALYTICSVOICELABS.CO/PRODUCT/
Voice developers who use VoiceInsights have more than 2X industry retention,
and their retention is trending up.
THE HOW: INCREASE YOUR % SUCCESSFUL SESSIONS
Why is % Successful Sessions so important?In the Voice-First world, it is all about a consumer being glad he/she asked
an Assistant for help. Consumers are deciding whether or not Voice-First devices should be part
of their daily lives.
What is ‘% Successful Sessions’?A Successful Session is when a consumer asks for an Assistant (Alexa or Google),
and has in interest in an experience or getting an answer. If the goal is achieved, that is a successful session.
What does increasing % Successful Sessions lead to?Retention
Word-of-Mouth user acquisition 5-star reviews
Being featured by Amazon or Google
Increase your % Successful Sessions by finding errant paths, and fixing them
THE HOW: INCREASE YOUR % SUCCESSFUL SESSIONS
Voice developers who use VoiceInsights have over 2X industry retention,and their retention is trending up.
The one metric every Voice developer should track:
% Successful Sessions
THE HOW: INCREASE YOUR % SUCCESSFUL SESSIONS
Increase your % Successful Sessions by finding missing functionality and adding it.
Improve your Voice Application using Voice Pathing + Speech Finder together
THE SOLUTION #2: WHAT WILL YOUR VOICE APP OWN?
Own the morning
Own after work
Own the kitchen
Own the day
Own the bedroom
“Alexa, what shouldI make tonight?”
“Alexa, what are today’s top new stories?
“Alexa, what shouldI do tonight?”
“Alexa, make itrain.”
“Alexa, play someJazz.”
THE SOLUTION #3: ENCOURAGE REPEAT BEHAVIOR
Key Tenets of a High Retention Voice App
1. Code reliability2. Simple information requirements3. Single-purpose skills4. Careful selection of a skill’s value to the target audience5. Inject simple reminders to encourage daily usage
VOICELABS IS YOUR VOICE ANALYTICS PARTNER
‣ Expertise - Leverage VoiceLabs unique domain knowledge to design Voice Apps that take full advantage of Voice-device/AI capabilities.
‣ Focus - VoiceLabs’ Analytics visualizations are tailored for the Voice Developer, and are uniquely capable in helping voice developers understand their user’s experience.
‣ Community - Join the 100’s of Voice Developers who use VoiceLabs daily. Top developers on the platform gain access to the customer Slack channel to hone their craft with other experts.
