vodafone is the world (2)

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    Project

    On

    CUSTOMER PREFERENCE OF VODAFONE

    TELECOMMUNICATION SERVICE IN NAGPUR CITYSubmitted to:

    Rashtrasant Tukadoji Maharaj, Nagpur University, inpartial fulfillment of the degree of Bachelor of

    Business Administration. (BBA)

    Academic Session:

    [2008-2011]

    Submitted by:

    MS. KANCHAN B.KACHHWAH

    Guide:

    MS. PRIYADARSHANI PALASPAGAR

    AVATAR MEHERBABA MAHAVIDYALAYA.143-144, MANEWADA CHOWK, NAGPUR

    2008-11

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    CERT IF ICATE CERT IF ICATE

    THIS IS TO CERTIFY THAT THIS PROJECT TITLEDCUSTOMER

    PREFERENCE OF VODAFONE TELECOMMUNICATION

    SERVICE IN NAGPUR CITY

    isa bonafied work carried out & developed by MS. KANCHAN B.KACHHWAH

    In partial fulfillment for the award of degree ofBachelor of Business Administration

    during the academic session 2008-11, submitted to Rashtrasant Tukadoji Maharaj,

    Nagpur University, Nagpur, under my guidance and supervision.This is also to certify that project is the result of candidates own work and is of sufficiently

    high standard to warrant its submission to the University for the Award of the said Degree.

    To the best of my knowledge the matter presented in this project report has not been

    submitted earlier for any other degree/ diploma to any university. The assistance and help

    rendered to him during the course of his project work in the form of basic source material

    and information have been duly acknowledged.

    Project Guide Principal

    Ms. Priyadarshani Palaspagar Mr.Y D.Chalkhor

    Place: Nagpur

    Date: _____/_____/______

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    DECLARATIONDECLARATION

    I hereby declare that this project titled CUSTOMER PREFERENCE OF

    VODAFONE TELECOMMUNICATION SERVICE IN NAGPUR CITY

    Is a bonafied and authentic record of work done by me under guidance of

    Ms. Priyadarshani Palaspagar

    The work presented here is not duplicated from any other source & also not submitted earlier for

    any other degree/diploma to any university. I understand that any such duplication is liable to be

    punished in accordance with the university rules.

    Place: Nagpur MS.KANCHAN B.KACHHWAH

    Student

    Date: _____/_____/______

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    A C K NO W L E DG EM E N T A C K NO W L E DG EM E N T

    With immense pride & sense of gratitude, I take this opportunity to express my sincere

    regards to

    Mr. Y. D. Chalkhor, Pricipal, AVATAR MEHERBABA MAHAVIDYALAYA, 143-144,

    MANEWADA CHOWK, NAGPUR

    For his outstanding support, guidance and encouragement throughout which helped me

    complete this project. I would also thank ourproject guide Ms Priyadarshani Palaspagar

    for the help and cooperation extended.

    I take this moment to thank our principal Mr. Y. D. Chalkhor, for providing the entire

    infrastructure which could make this project possible.

    I thank all supporting staff members at my college for their assistance.

    Place: Nagpur MS.KANCHAN B.KACHHWAH

    Student

    Date: ___/___/_____

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    INDEX

    Sr. No. Name of Topics Page No.

    1. EXECUTIVE SUMMARY

    2. COMPANY PROFILE

    3. TELECOMMUNICATION

    INDUSTRY

    4.` CUSTOMER PREFERENCE

    5. RESEARCH METHODOLOGY

    6. DATA COLLECTION

    7. DATA ANALYSIS ANDINTERPRETATION

    8. CONCLUSION

    9. SUGGESTION

    10. BIBLIOGREPHY

    11. APPENDIX

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    EXECUTIVE SUMMARY

    The development of the telecom sector has experienced a major process. Transformation in

    terms of its growth, technological content, and market structure in the last decade through

    policy reforms introduced by the Government. The impetus of these changes is expected to

    continue, and at a much faster pace. The study aims to analysis that with the increase in

    competition in telecom services, higher levels of consumer satisfaction with affordable

    prices and improved quality of services achieving or not. Wireless telephony and the

    Internet are expected to be the preferred means of communication as convergence of

    telecommunications, broadcasting, and information technology progresses. The study also

    shows the supportive policy framework needs to be in place during this period of rapid

    growth and transformation. The Government has undertaken the implementation telecom

    policy with utmost earnestness, in letter and spirit to usher in competition in almost all the

    service sectors. The migration package to revenue sharing in place of a fixed license fee has

    led to a virtual take off in growth of the cellular and basic service sectors. National and

    International data connectivity has been opened. Liberalization of telecom sector of the

    Indian economy aims at improving accessibility, availability, reliability and connectivity

    through private sector participation and to bring about much needed improvement in the

    Quality of Service. Through increased competition, the service providers are expected tobecome more sensitive and responsive to the customers needs and choices and endeavor to

    give him greater satisfaction. The Telecom Regulatory

    Authority of India (TRAI) has the mandate to safeguard the customers interests and to set

    the standards of quality of service. The rapid technological advances which have taken

    place in the telecom sector have brought about significant improvements in the quality of

    service provided to customers. With the digitization of exchanges, and up gradation of

    external network, the fault rate has come down.

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    OBJECTIVE OF STUDY

    To know thoroughly about Reliance as a Global

    Enterprise.

    To study of Brand preference.

    To study customer satisfaction.

    Study on customer preference regarding various plan.

    To study impact of advertisement on customer.

    HYPHOTHESIS

    Maximum people are using Reliance Telecommunication services.

    Most of the Businessmen and Employees are using this service.

    Reliance provides good service.

    LIMITATION

    Time constraint.

    As sample size is very small the study can not give generalized view.

    Services problem in rulers area.

    Limited coverage area.

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    COMPANY PROFILE

    Vodafone is a mobile network operator headquartered in Berkshire, England, UK. It is the

    largest mobile telecommunications network company in the world by turnover and has a

    market value of about 75 billion (August 2008). Vodafone currently has operations in 25

    countries and partner networks in a further 42 countries. The name Vodafone comes from

    Voice data fone, chosen by the company to "reflect the provision of voice and data services

    over mobile phones." As of 2006 Vodafone had an estimated 260 million customers in 25

    markets across 5 continents. On this measure, it is the second largest mobile telecom group

    in the world behind China Mobile. In the United States, Vodafone owns 45% of Verizon

    Wireless.

    Mission

    Vodafone is primarily a user of technology rather than a developer of it, and this fact is

    reflected in the emphasis of our work program on enabling new applications of mobile

    communications, using new technology for new services, research for improving

    operational efficiency and quality of our networks, and providing technology vision and

    leadership that can contribute directly to business decisions.

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    Vision Our Vision is to be the worlds mobile communication leader enriching

    customers lives, helping individuals, businesses and Communities be more connected in a

    mobile world

    HISTORY

    The history of this company is an interesting one. This wireless giant was created in 1984

    as a subsidiary of Racal Electronics Plc, In September of 1991 Vodafone Group Plc.

    emerged and became and independent company from Racal Electronics Plc. On 28 July

    2000 in a merged with Air Touch Communications, Inc. Key milestones in the

    development of the company's progress have been the keys to its success. In 2001 they

    introduce instant messaging the networks. This became a faster and more efficient way to

    communicate. They launch their first 3G service in Europe with their mobile connect

    3G/GPRS data card in 2004. And, in February of 2007 Vodafone, Microsoft and Yahoo!

    together to bring Instant messaging services to the mobile world which can be accessed

    from both the PC and mobile handsets. Today they have become a wireless giant.

    Offered is a variety of voice, messaging, data and fixed broadband services. The use of the

    data services continues to grow, driven by the continuous advances in their 3G networks

    and handset capabilities. Customers can benefit from the complete experience in and out ofthe homes and offices. Customer can enjoy email with We offer a suite of products that,

    starting with voice calls that can be the alternative to having a traditional home telephone

    line. Also there is the opportunity to sign up with an easy-to-use mobile service. You can

    combine it with low-cost fixed telephone line and DSL broadband. Your mobile service has

    a variety of billing options. Such as: month to month, prepaid and even contract. So this

    gives you the option to choose what fits your needs. With instant messaging, data plans,

    video calling, international rates, voice mail, PXT services, and even the ability to access

    Windows Live Hotmail along with Yahoo. Your experience will be unbelievable. They

    make if convenient for you. They now also offer Vodafone Mobile Broadband for

    connecting your laptop computer to the internet via 3G or HSDPA networks.

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    Which came first, the customer service or the customer? Customer service seems to be one

    of those things that everybody complains about, and it is also something that doesn't seems

    to get better. This Wireless Giant has had some good service reviews. Some of the

    customers that have had to either deal with agents over the phone or Face-to-Face say that

    the agents are friendly, caring, empathetic, and even act like they want to talk to you .

    People feel that the employees are willing to go above and beyond their job requirements to

    make sure that a problem gets solved. It seems that that the employees and a very good

    working knowledge of the products and service available, and that something that patron

    enjoy. Another review that has been mention was that of a customer calling to purchase and

    set up new service. This particular person was not familiar with the company or the mobile

    services that it offered. The customer said that the agent was very helpful. Even thought the

    young lady on the phone had a lot of questions the agent didn't seem to get upset or

    frustrated with the amount of questions that were being asked. By the end of the call the

    young lady decided that this mobile company would definitely service her mobile needs.

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    INDUSTRY

    The telecom network in India is the fifth largest network in the world meeting up with

    global standards. Presently, the Indian telecom industry is currently slated to an estimated

    contribution of nearly 1% to Indias GDP.

    The Indian Telecommunications network with 110.01 million connections is the fifth

    largest in the world and the second largest among the emerging economies of Asia. Today,

    it is the fastest growing market in the world and represents unique opportunities

    for U.S. companies in the stagnant global scenario. The total subscriber base, which has

    grown by 40% in 2005, is expected to reach 250 million in 2007.

    According to Broadband Policy 2004, Government of India aims at 9 million broadband

    connections and 18 million internet connections by 2007. The wireless subscriber base has

    jumped from 33.69 million in 2004 to 62.57 million in FY2004- 2005. In the last 3 years,

    two out of every three new telephone subscribers were wireless subscribers. Consequently,

    wireless now accounts for 54.6% of the total telephone subscriber base, as compared to

    only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million newsubscribers per month by 2007. The wireless technologies currently in use are Global

    System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA).

    There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19

    telecom circles and 4 metro cities, covering 2000 towns across the country.

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    Major Players

    There are three types of players in telecom services:

    State owned companies (BSNL and MTNL)

    Private Indian owned companies (Reliance Infocomm, Tata Teleservices)

    Foreign invested companies (Vodafone-Essar, Bharti Tele-Ventures, Escotel,

    Idea Cellular, BPL Mobile, Spice Communications

    India's mobile telecom sector is one of the fastest growing sectors. Unlike in the 1990s

    when the mobile phone was an elitist product, mobile operators now tap a mass market

    with mass marketing techniques. "Unified licensing" rules allow basic and mobile operators

    into each others territory, and have ushered in perhaps the final phase of industry

    consolidation.

    It seems that only companies with deep pockets can effectively compete as primary

    operators mobile markets. Economies of scale, scope, and end-to-end presence in long-

    distance as well as local telecom, are desirable.

    There are, besides, new challenges. Operators have to find new growth drivers for the wire

    line business. There are problems of getting broadband to take off, of technology choice, of

    when to introduce new technologies, and of developing a viable business model in an era of

    convergence.

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    COMPITITOR OF VODAFONETELECOMMUNICATION

    It was found in the survey that 55% of the respondents intended to purchase either AirTelor Rim services in the future. Out of this 55% more than (that is 30% of the whole

    sample size) intended to purchase AirTel and 25% intended to purchase RIMScaling About RCOMM Service

    Indian economy is an emerging one and is growing very fast at the average GDP rate 8-9%

    so in this emerging market competition level among telecommunication services provides

    new players are coming who will necessarily intensify the competition. New products and

    new schemes are being offered by the telecom service providers. The need for large

    information capacity has grown tremendously due to the demand of real time information.

    Telecommunication has now become a major information transmission system and telecom

    has undoubtedly emerged as the most important industry in India. Indian telecom

    companies are putting in their best offer to rope in major telecom operators of the world

    e.g. Vodafone, Aircel and MTN etc. are playing their role in synergy with the operation of

    the Indian companies. Process of acquisition and merger are in process and future will be

    only for those companies who have an edge over others in the field. Service provided and

    the better quality of network etc. is provided at affordable cost. In this process of

    competition it is assumed that only those companies will survive who adopt suitable market

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    strategy and technology innovation and up gradation to suit the aspiration and demand of

    the consumer.

    RCOM cellular ltd. an Anil Ambani Group of cos. is very fast catching up with the market

    by providing cheaper calling rates. The market strategies adopted by its executives are

    bearing fruits and the company although being the Second one to enter the market of Bihar& Jharkhand has found a suitable niche and recognition in the consumer. But this is not a

    thing for self contentment as the survey reveals that in network, service and distributor, its

    place is very far behind to other competitors viz. Airtel, BSNL, and Tata indicom etc. so to

    withstand the competition resources mobilization and technological innovation on the part

    of cos. To upgrade its quality of network and services is urgently called for.

    Market access and growth is alright but the improvement of quality on

    the above counts is necessity of the time.

    Retailers Finding

    Services provided by Retailers: -

    All the retailers are dealing in all services i.e. providing Recharge Voucher, SIM, and Tariff

    Voucher of all the cellular service companies present in Bangalore zone. Also most of them

    provide only pre-paid connection.

    Satisfaction: -

    Most of the retailers i.e. around 74% of respondents are satisfied with RCOMM brand,

    10% of them push RCOMM brand to the customer and rest 16% retailers are not satisfied

    with RCOMM brand due to claim pending and the distributor. The retailers dont get

    schemes communicated in time by distributor and distributor does not provide RCV & e-

    Top properly.

    Problems:-

    Around 15% of the respondents that there is network problem with RCOMM, on the other

    hand they found its competitors viz. Airtel, BSNL, TATA indicom network connectivity of

    very good to good level.

    Around 16% retailers which are under puja enterprises distributor projected

    problem with distributors. They dont get schemes communicated in time by distributor and

    distributor does not provide RCV & e-Top.

    Support from company: -

    Most of the retailers ensnared that they are supported by the companies personnel &

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    companies helpline.

    All companies provide POP (Point of presence) at right time and in adequate number.

    Claim process:-

    In case of RCOMM process is be claimed very belatedly i.e. almost 77% of the cases take

    60-90 days, where as in case of Airtel most of the i.e. 88% is being finalized in time limit

    0-30 days. The claim process services of other competitors viz. AirCel, Smart, &

    TataIndicom are almost at par with the IDEA cellular ltd.

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    CUSTOMER PREFERENCE

    The ability of telecommunication operators to focus successfully on the customer has

    proven to be one of the most competitive issues toward the end of the 20th century. The

    services management literature is short of theoretical and empirical studies on customer

    satisfaction measurement in the telecommunications industry. This, however, is contrary to

    the industry practice since almost all major telecommunications companies around the

    world gather information about customer satisfaction and other related information about

    the quality of their services. Our research focuses on the customer satisfaction function of

    residential customers of a major European telecommunications company. Customer

    satisfaction is seen as the overall performance of the telecommunications company

    stemming from adequate service provision, value for money, loyalty, and relationshipmanagement. The antecedents of the performance of the organization are obtained from the

    contact points between the customers and the service points of the telecommunications

    company.

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    In this research we explore the antecedents of customer satisfaction in the

    telecommunications industry with reference to fixed line services provided to residential

    customers. To achieve such objective, this paper draws upon the concept of customer

    contact (CC) introduced by Chase (1981) and Soteriou and Chase (1998), whereby

    customer contacts are distinguished based on three major dimensions including

    communication time, intimacy, and information richness. The empirical evidence from

    such service categorization has shown that the customer contact dimensions can be used as

    predictors of customer behavior with regard to their perceived service quality levels across

    the popular five dimensions of the ServQual model (reliability, tangibles, empathy,

    responsiveness, and assurance.

    The telecommunications industry has invested heavily on customer satisfaction by both

    designing large-scale measurement systems and initiating customer satisfaction

    improvement projects, Lawton (1988). This was driven partly by the deregulation wave that

    took place in this industry in the late 1980's and partly by the increased competition those

    emerged in markets that were former state monopolies. Free communication costs and call

    centers that were developed by the telecom providers also played a vital role in such

    development. Large-scale operators such as AT&T (2001), British Telecom (2001), and

    France Telecom are well known for their rigor and systematic approach in setting

    up their customer satisfaction systems. British Telecom, for instance,

    was interviewing about 25,000 residential customers per month in 1999,

    measuring their levels of satisfaction. In the ESOMAR (1996) meeting,

    special emphasis was placed on the state-of-the-art methods for

    assessing customer satisfaction in Telecommunications. The case of

    customer satisfaction in telecommunications has gained increased

    industrial popularity-even beyond the individual firm level-with the

    emergence of strong national regulatory bodies, which have shown vast

    interest in customer satisfaction measurements. Notable, for instance, is

    the case of OFTEL (2001) in the UK that has installed a system of

    qualitative performance indicators about all telecom operators in the

    country generating comparative results freely accessible to the public.

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    Our research proposes a customized customer satisfaction framework in

    telecommunications to reflect the service delivery process as

    experienced by customers. The interaction between customers and the

    delivery system is effected via alternative contact points; each one of

    them will be investigated for its impact on the overall customer

    satisfaction. That is, the service delivery system can be decomposed

    into alternative customer contact points that shape customers' overall

    judgment about the organization. Each contact point may retain a

    relative independence concerning criteria of customer satisfaction such

    as personnel, speed, reliability, and pricing. The contact point driven

    satisfaction increases the measurement accuracy, as customers express

    their views on the basis of specific interactions with the telecom provider

    to which they can better relate. In an organization where customer

    interactions can be categorized into more than six generic groups, it is

    very difficult for a customer to express a generic satisfaction indicator

    with the employees of the organization when they interact with different

    employees at different contact points.

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    RESEARCH METHODOLOGY

    Search of knowledge. A careful investigation or enquiry. A systematic effort to gain new

    knowledge. Those are called an Research

    Research is a movement of knowledge from known to unknown from the available place to

    the required place.

    According to Clifford wode, Defining and re-defining problems formulating the

    hypothesis or gusseted solutions. Collecting, organizing and evaluating data. Making

    detections and reaching conclusions to determine whether fit the formulating the

    hypothesis The Purpose of research to find out solutions to the problem, which has not

    been discovered by anybody.

    Marketing Research Process

    MARKETING RESEARCH PROCESS:

    1) DEFINE THE PROBLEM AND RESEARCH OBJECTIVE:

    The first and foremost thing is to define the problem one should be very clear

    about the problem and the research objective so that he does not collect the worth less

    information.

    2) DEVELOP THE RESEARCH PLAN:

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    This is second step and one of the most important step in marketing research

    process as it calls for developing the most efficient plan for gathering the needed

    information. Designing the research plan call for decisions on data sources, research

    approaches, research instruments, sampling plan contact methods.

    a) Data Sources:

    The data was collected for this project with the help of both primary as well as

    secondary data. The secondary data was collected from internet and annual reports of the

    company but secondary data was not sufficient for the purpose of the project, so it was

    necessary to go for the primary data, which was collected through market survey.

    b) Research Approach:

    Primary data can be collected in 5 ways;

    Observation

    Focus groups

    Surveys

    Behavioral data

    Experiments

    The research approach in this project i.e. the primary data in this

    project was collected through survey of outlets was carried out in Nagpur region which

    included retail outlets, restaurants, bars, bakery shops etc The reason for carrying out

    survey was to find out the various out the various reasons for the non-availavility

    The other approaches mentioned above not used

    c) Research Instruments:

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    In research instruments we have a choice of two main instruments for collecting

    primary data,

    Questionnaire

    Mechanical devices

    In this project survey was carried out with the help of questionnaire with open as

    well as closed ended questions.

    d) Sampling Plan:

    After deciding on the research approach sampling plan must be designed. The

    plan calls for three decisions:

    Sampling unit

    Sample size

    Sampling procedure

    i) Sampling Unit:

    Who is to be surveyed?

    This is the question that we have to answer under this heading in this project

    sampling units were:

    ii) Sample Size:

    How many people should be surveyed?

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    It is not necessary that a large sample should be selected but a size that can give

    you valuable information should be selected but a size that can given you valuable

    information should be taken to carry out survey.

    Sample size taken for the customer =50 customers

    e) Contact Methods:

    Once the sampling has been determined one must decide how the subject should

    be contacted.

    Mail

    Telephone

    Personal interview

    Collection of data

    1) Primary data

    The primary data are collected through survey method. Survey method is undertaken to

    find the customer satisfaction and opinion. A survey was conducted among the people of

    Nagpur City by the aid of well structured questionnaire. The population for the study

    consists of people who are using cell phones in Nagpur City.

    The sampling unit for the study is 50, which includes the cell phone, fixed wireless phones

    and internet users in Nagpur City. The sampling size includes male and female users from

    different occupation, age. The sampling size was restricted to 50 because of the time

    constrains. Here, convenient sampling technique has been adopted for collecting the

    primary data.

    2)Secondary Data

    Like from Internet, Magazines, Newspaper, Book etc. The secondary data will collect from

    the printed source conglomerate

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    Q.1) Which Telecommunication service are using?

    Tabular RepresentationQ. Which Telecommunication services are using? Reliance 16

    Airtel 10

    Vodafone 11

    BSNL 8

    Other 5

    Total 50

    Graphical Representation

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    Analysis1) In this graph, 40% customers are using Reliance Telecommunication service.2) In this graph, 20% customers are using Airtel Telecommunication service.

    3) In this graph, 13% customers are using Vodafone Telecommunication service.

    4) In this graph, 13% customers are using BSNL Telecommunication service.5) In this graph, 14% customers are using Other Telecommunication service.

    Q.2) Which plan you are using?

    Tabular Representation

    Q.2 Which plan you are using? Post Paid 10

    Pre-Paid 35

    Total 50

    Graphical Representation

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    Analysis1) By this graph, 22% customers are using post paid service.

    2) By this graph, 78% customers are using pre-paid service.

    Q.3) Are you satisfied with your service provider?

    Tabular Representation

    Q.3 Are you satisfied with your service provider? Yes 15

    No 30

    Total 50

    Graphical Representation

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    Analysis1) From this graph, 67% customers are not satisfied with their service provider.

    2) From this graph, 33% customers are satisfied with their service provider.

    Q.4 Your age group?

    Tabular Representation

    Q.4 Your age group?

    18-25 30

    25-40 15

    Above

    Total 50

    Graphical Representation

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    Analysis1) Above graph, 67% customers age group is 18-25.

    2) In this graph, 33% customers age group is 25-40.

    Q.5) Your occupation?

    Tabular Representation

    Q.4 Your occupation? Student 23

    Business 10

    Employee 17

    Total 50

    Graphical Representation

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    Analysis1) In this graph, 27% customers are Employee.

    2) In this graph, 13% customers are Businessmen.

    3) In this graph, 60% customers are student.

    Q.6) Are you using Reliance Telecommunication service?

    Tabular Representation

    .i) IfYES, then what makes you to use the service? Tariff rate areaffordable

    2

    Network is good 3

    various plansprovides

    6

    good customerservices

    3

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    other 2

    Total 16

    .ii)IfNO, what are the reasons?

    Tariff rate arenot affordable

    9

    Network is bad 7

    plan notavailable

    6

    Bad customerservices

    4

    other 3

    Total 29

    Analysis1) In this graph, 13% customer are told, tariff rate are affordable.2) In this graph, 19% customer are told, network is good

    3) In this graph, 37% customer are told, various plans providers.

    4) In this graph, 18% customer are told, good customer service5) In this graph, 18% customer are told, other service.

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    Analysis1) In this graph, 3% customers are told, tariff rate are not affordable.2) In this graph, 19% customers are told, network is bad.

    3) In this graph, 37% customers are told, plans not available.4) In this graph, 18% customers are told, bad customer.

    5) 5) In this graph, 18% customer are told, other service

    CONCLUSION

    Following are the conclusion that the researcher found after the survey.

    From the above analysis the researcher concludes that major respondents

    are dissatisfied with some of the major services like call rates, SMS rates

    and new schemes & offers.

    Major respondents from all respondents use services of Vodafone.

    Major customers of Vodafone are old customers so many of the respondents are

    satisfied with the services of Vodafone and thus they would like to recommend

    Vodafone to others.

    Major respondents using Vodafone use pre-paid services compared to post-paid

    services.

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    Major respondents are youngsters so they need more SMS facilities and low call

    rates, but Vodafone dissatisfies these age group (18-25) as their call rates and

    SMS rates are much high.

    SUGGESTION

    Following are some of the suggestions given by the researcher so that Vodafone can

    serve people and its customers in an improved way:

    Vodafone should decrease call rates for local users.

    Vodafone should provide more offers to Post-Paid customers so that the numb of

    Post-Paid customers increase.

    Vodafone should bring introduce some new SMS schemes for the youngsters.

    Vodafone should introduce more schemes and offers.

    Vodafone should provide more schemes and offers to its old customers.

    Vodafone should decrease call rates of STD and ISD

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    BIBLOGRAPHY

    Marketing management analysis planning an control.

    -PHILLIP KOTLAR

    Marketing on consumer behavior.

    -L.K.SCHIFFMAN

    www. Vodafone telecommunication.com.

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    SERVEY

    ON

    CUSTOMER PREFERENCE OF VODAFONE

    TELECOMMUNICATION SERVICE IN NAGPUR

    1) Which Telecommunication service are you using?

    a) Reliance b) Airtel c) Vodafone d) BSNL e) Other_______

    2) Which plan you are using?

    a) Post Paid b) Pre-Paid

    3) Are you satisfied with your service provider?

    a) Yes b) No

    4) Your age group?

    a) 18-25 b) 25-40 c) Above

    5) Your occupation?

    a) Student b) Business c) Employee

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    6) Are you using Vodafone Telecommunication Service?

    ( i ) If yes ,then what makes you to use the service .

    a) Tariff rate are affordableb) Network is good

    c) Various plans providesd) Good customer services

    e) Other________

    ( ii ) If No, what are the reason .

    a) Tariff rate are not affordable

    b) Network is bad

    c) Plan not available

    d) Bad customer services

    e) Other________

    7) Any suggestion for Vodafone Telecommunication?

    _______________________________________

    ______________________________________

    Thank You