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VODAFONE CHENNAI

MARKET ANALYSIS

Tanmay Srivastava

DM14255

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Metrocircles

(major cities*):

Mumbai

New Delhi

Kolkata

A circles (regions thatinclude other large cities):

Andhra Pradesh

Gujarat

Karnataka

Maharashtra

Tamil Nadu*

B circles (regions with

smaller urban

areas and towns):

Haryana

Punjab

Rajasthan Uttar Pradesh (East)

Uttar Pradesh (West)

West Bengal

C circles (rural areas):

Assam

Bihar

Himachal Pradesh

Jammu & Kashmir

NortheastOrissa

Kerala

Madhya Pradesh

Market Structure in India

(* Chennai, in the southeast, was previously aseparate Metro circle, but as of March 31, 2008,

it was integrated intothe Tamil Nadu A circle as a single entity.)

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VODAFONE

Type Limited

IndustryMobile

telecommunications

Predecessor Hutchison Essar

Founded 1994

HeadquartersMumbai,

Maharashtra

ProductsMobile networks,

Telecom services, Etc.

Owner(s)

Vodafone Group

(67%)

Essar Group (33%)

Employees 10,000

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Services Provided by Vodafone

Mobile services with GSM technology

Fixed-line telephone services

Universal Internet working Video Calling

Broadband

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Competitors- ChennaiTop four Players

1. Aircel

2. Bharti Airtel

3. Vodafone Essar

4. BSNL

Other Players are : -

1. Reliance Communications

2. Idea Cellular3. Tata Communications

4. MTNL

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Market Share - Chennai

31.65%

33.20%

17.58%

12.57%

5%

% MARKET SHARE-CHENNAI(REVENUE)

BHARATI AIRTEL

AIRCEL CELLULAR LIMITED

VODAFONE ESSAR

BSNL

OTHERS

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Total Subscribers

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Analysis (Chennai Market)

Industry active subscriber avg is 60% Market Leader- Aircel active subscriber rate is 53%

(which is very low)

Reason- Aircel provide schemes which consumer

perceives as use and throw (SIM), due to which no.of subscribers of Aircel is highest but at the sametime active subscriber% is least in industry.

Vodafone Active subscriber 80.8% (which ishigh)

Reason- Customer perceive Vodafone as a Premiumbrand thats why there is a long time commitmentwith the company.

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Distribution Channel

Direct Distribution1. Directly owned stores

2. Vodafone branded store

3. Internet is the key channel4. Sales force are in place to sell directly.

Indirect Distribution

1. Independent dealers, Distributer andretailers

2. Vodafone group also hosts MVNOs

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B2B Targets

Co-orporates

Colleges

School Hostels/PG

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Recommendations

Penetrate more by doing more promotions

especially in rural market.

Extending the distribution channel for making

product visible and available at convenient

location.

Customization - Promotion in regional

language.

Making better relationship with dealers

through Schemes and dealer meets.

More mar ins for intermediaries.

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Source: http://entrance-exam.net/forum/general-discussion/list-top-5-

telecom-services-tamilnadu-

415015.html#ixzz2Q9EF7uBC

http://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.htmlhttp://entrance-exam.net/forum/general-discussion/list-top-5-telecom-services-tamilnadu-415015.html

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THANK YOU