vodafone
DESCRIPTION
Vodafone and Its MarketingTRANSCRIPT
Presented By Group 11
Introduction• Vodafone Group is
telecommunications Company Headquartered In London. Un
• It is the World's Largest Mobile Telecommunications Company Measured By Revenues And The World's SECOND LARGEST Measured By Subscribers.
• It is successfully Operating In Over 30 Countries And Has Partner Networks In Over 40 Additional Countries .
OverviewFounded 1984
HEADQUARTERS LONDON , U.K.
Area served Worldwide
Key people GERARD KLIESTERLEE(Chairman)VITTORIO COLLAO (CEO)
Products Mobile Telephony, Internet Services, Digital Television
Revenue $ 45.88 billion (2011)
Vodafone In India• Vodafone was launched
officially on 21st September 2007.
• Vodafone Acquires A 67% Stake In Hutchison Essar For $10.7 Billion.
• Than on hutch was rebranded as Vodafone.
Video
Telecom Market In India
19.89%
16.87%
16.66%
11.20%
11.08%
10.29%
6.83%3.19% 1.43% 0.82% 0.64% 0.41% 0.37% 0.17% 0.16% Bharti Airtel
RelianceVodafoneIdeaBSNLTataAircelUninorSistemaVideoconMTNLStelLoopEtilsatHFCL
TATA
BSNL
Idea
Reliance
Bharti Airtel
Competitors In India
Prepaid cellphone connection
Prepaid recharge card
Top – ups
Vodafone postpaid
Products
Vodafone PCO
Vodafone handy phone
World calling cards
I-Phone 3G
Magic box handset
ServicesTunes And Downloads
Entertainment
Sports
News and updates
Travel
Internet
Messaging
Astrology
Mobile Money Transfer
Miscellaneous
Tariffs And Plans
4P’s Of Marketing
Product• Provide different
features like chat, ringtones, send and receive messages, video call, travel, games etc.
Place• Vodafone UK
operates over 300 of its own stores.
• It also sells through independent retailers e.g. Carphone Warehouse.
Price• Offers various pricing
structures to suit different customer groups.
• Monthly price plans are available .
• Phone users can top up their phone on line.
Promotion• Explain new
products and ideas in newspapers and magazines.
• Advertising on T.V., billboards, etc.
Segmentation Positioning And
Targeting
Segmentation• Income
• Age
• Service usage
• Life of service
• Geographical condition
• Nature of customer
Targeting• Home calling cards
for the families of those professionals who use to work abroad.
• Rs. 10 recharge for small user.
• Cheap SMS facility for youth
Positioning• Vodafone is more
young and fun brand.
• Zoozoo and parrot will be retained for the brand position.
• They talk about the exclusivity of the network and the service they are offering to the customer.
Sponsorship
Australia Cricket Team• Vodafone
sponsored the international Test Series in Australia over the summer.
• Michael Clarke was chosen as a brand ambassador of Vodafone.
UEFA Champions League
• UEFA and Vodafone entered into a contract in 2007.
• Italian and British fans got a chance to win tickets to see match.
• Campaign ran for 5 weeks.
Mclaren Mercedes
• Vodafone McLaren Mercedes team is competing in the 2011 Formula 1 World Championship with drivers Lewis Hamilton, Jenson Button, Pedro de la Rosa and Gary Paffett .
Video
BIGG BOSS• Vodafone and Bigg
Boss entered into a contract in 2008 (Bigg Boss season 2).
• Customer gets a chance to ask a question to his favorite contestant.
Indian Premier League
• Vodafone has signed deal with Indian Premier League for 5 years till 2012 amounting to $25 million.
• Customers will be able to order tickets for IPL matches.
• Customer can also participate in the ‘Predict the Man of the Match’ contest.
Video
Vodafone Mobile
Magic Box• A free pre-paid Vodafone
connection with six months validity.
• Rs 50 worth of talk time free.
• Two Bonus cards with very low call rates.
• A two-year replacement warranty.
Vodafone Smart 3G Android Phone
• Vodafone has launched a new 3G Android phone in India at an attractive price of Rs 4,995. The new Vodafone Smart is powered by Qualcomm's Snapdragon S1 processor and Android 2.2.1 operating system.
Market Strategies
Zoozoo
Video
• Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch Zoozoo.
• Vodafone extensively promoted these characters on social networking sites.
• Vodafone has also announced to launch the Zoozoo goodies like zoozoo toys, zoozoo mugs, zoozoo keychains, zoozoo t-shirts, etc.
Super Weeks
Vodafone Parrot
• Zoozoo took break.
• Introducing new Ultra-Pocket Sized Tariff at just Rs 4.
Problems Facing By Customers
• Unpredictable loss of signal.
• People are unable to connect to the “My account” on the website .
Recommendations• Improve auto roam
coverage in India, South Africa, Thailand, China, Japan and U.S.A.
• Improve coverage by creating a facility exchanging messages where coverage is weak.
Thank You…