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© 2016 Canoe Ventures, LLC. All rights reserved.
VOD Dynamic Ad Insertion (DAI)
Canoe Enables National TV Network Programmers to easily insert
advertising into their free Video on Demand (VOD) programming on
MVPDs’ VOD platforms
consumer picks TV program from cable VOD menu
consumer watches TV programconsumer watches ads inserted as ad breaks
occur before, during and after the program
© 2016 Canoe Ventures, LLC. All rights reserved.
Definitions and Methodology
HouseholdSubscriber of the cable service. A household can have one or multiple viewing devices and/or persons.
Cable/MSO/MVPD
Multi-system or multichannel operator (e.g. Comcast, Cox). Distributor of multiple television networks to the Household.
Ad Impression
One viewing of an advertisement by a single device of the Household. Measured by the first-frame in Play Mode.
Campaign
Coordinated series of advertisements with a single idea or theme. It is typically broadcast through several television networks. A Canoe Campaign is the instruction set for executing a Canoe Order. A campaign may contain one or multiple Campaign Line Items.
DMA
Designated Market Area. A geographic area that represents specific television markets.
© 2016 Canoe Ventures, LLC. All rights reserved.
Definitions and Methodology
Break
Grouping of ad placements (e.g. Pre-Roll, Mid-Roll)
Entertainment
Group of ads scheduled previous
to entertainment content beginning.
Pre-Roll
Group of ads scheduled within the
entertainment content.
A VOD session typically has
multiple Mid-roll breaks (e.g. Mid-roll
1, Mid-roll 2, etc.)
Mid-RollGroup of ads
scheduled following the end of the entertainment
content.
Post-Roll
© 2016 Canoe Ventures, LLC. All rights reserved.
Footprint
130+ DMAs { 49 of the top 50 }
Canoe homes in DMA
35M+ HOUSEHOLDS ON:
© 2016 Canoe Ventures, LLC. All rights reserved.
Ad ImpressionsQ2 2016 Total
4,8
49,0
98
,075
0
1,000,000,000
2,000,000,000
3,000,000,000
4,000,000,000
5,000,000,000
6,000,000,000
Impressions
© 2016 Canoe Ventures, LLC. All rights reserved.
Ad ImpressionsQ2 2016 By Break
569
,28
7,56
3 4,17
9,4
81,
112
100
,329
,40
0
0
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
3,500,000,000
4,000,000,000
4,500,000,000
Pre-Roll Mid-Roll Post-Roll
© 2016 Canoe Ventures, LLC. All rights reserved.
Ad ImpressionsQ2 2016 By Day of Week
66
6,7
71,7
16
634
,511
,938
621
,972
,929
645
,638
,66
1
66
2,8
87,
220 810
,175
,152
80
7,14
0,4
59
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000
900,000,000
© 2016 Canoe Ventures, LLC. All rights reserved.
Qtr1 Qtr2 Qtr3 Qtr4
2016 2015 2014
Ad Impressions2014 through 2016 YTD
2014: 6.3B Ad Impressions
2015: 11.8B Ad Impressions
2016 YTD: 9B Ad Impressions
© 2016 Canoe Ventures, LLC. All rights reserved.
CampaignsTotal Campaigns Running In Q2 2016
2,16
6
0
500
1,000
1,500
2,000
2,500
© 2016 Canoe Ventures, LLC. All rights reserved.
Campaign Types
Campaigns Running in Q2 2016
78%
22%
External client ad campaigns Network Tune-In ads
{ Category Types Include }
Apparel, Armed Forces, Auto Care, Auto Sales, Beer & Wine,
Dating Services, Education, Electronics, Energy Drinks,
Financial, Fitness, Food, Gaming, Hard Cider,
Health & Beauty, Healthcare, Home Delivery,
Home Furnishing, Home Improvement, Hospitality,
Housewares, Industrial, Insurance, Outdoor,
Packaged Goods, Pet Care, Pharma, QSR, Retail,
Ride Share Services, Shipping, Spirits, Tax Prep,
Technology, Theatrical, Toy, Travel