vocal minority vs. silent majority
DESCRIPTION
Vocal Minority vs. Silent Majority. Eni Mustafaraj Samantha Finn Carolyn Whitlock Panagiotis Metaxas. IEEE SocialCom 2011 @ MIT Media Lab October 10, 2011. Gaming. How humans can use technology to “influence” the political process. Examples of gaming. Vocal Minority can: - PowerPoint PPT PresentationTRANSCRIPT
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Vocal Minority vs. Silent MajorityVocal Minority vs. Silent Majority
Eni MustafarajSamantha FinnCarolyn WhitlockPanagiotis Metaxas
IEEE SocialCom 2011 @ MIT Media LabOctober 10, 2011
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GamingGaming
How humans can use technology to “influence” the political process.
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Examples of gamingExamples of gaming
Vocal Minority can:1.Frame the conversation2.Put pressure on the media
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ImplicationsImplications
Not all user-generated content is equal. The fact that we have lots of it, doesn’t mean we should use it as it is.
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2008: Election of President Obama2008: Election of President Obama
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2009: The Healthcare Reform2009: The Healthcare Reform
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2009: The rise of Tea Party2009: The rise of Tea Party
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Aug 2009: Senator Kennedy DiesAug 2009: Senator Kennedy Dies
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Special Election in MASpecial Election in MA
Martha CoakleyDemocrat
Attorney General
Scott BrownRepublican
State Senator
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Pre-electoral PollsPre-electoral Polls
Boston Globe 01-04-2010 50% 35%
Rasmussen Reports 01-04-2010 50% 41%
Rasmussen Reports 01-11-2010 49% 47%
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Twitter Data CollectionTwitter Data Collection
January 13 – 20, 2010 234,697 tweets 56,165 unique Twitter users
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Vocal vs. SilentVocal vs. Silent
Silent users(1 tweet)
Vocal users(50+ tweets)
Silent users
Vocal users
User VolumeUser Volume
Tweets VolumeTweets Volume
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Political ActivismPolitical Activism
Friendship graph for 574 users with more than 50 tweets
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Tweets are not made equalTweets are not made equal
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Tweets are not made equalTweets are not made equal
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What’s in a Tweet?What’s in a Tweet?
Silent Users Vocal Users
Only Text 42.0% 8.0%
Hashtags 14.1% 53.0%
Links 29.7% 49.4%
Retweets 29.6% 60.3%
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Framing the ConversationFraming the Conversation
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Social Media CampaignsSocial Media Campaigns
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Social Media CampaignsSocial Media Campaigns
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Social Media CampaignsSocial Media Campaigns
115 tweets to report progress on Facebook fans54 tweets to report progress on Twitter followers
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Campaign AmplificationCampaign Amplification
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Targeting the MediaTargeting the Media
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Political TweetbotsPolitical Tweetbots
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Human Bots?Human Bots?
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30 lists with tweets2758 tweets180 media accounts targeted.
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Pre-Fabricated TweetsPre-Fabricated Tweets
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The Tweets-Factory against MediaThe Tweets-Factory against Media
DO YOUR JOB SHINE THE LIGHT ON ACORNhttp://bit.ly/DoYourJob @ACORN Nat @SEIU@GlobeSenateRace @wwlp #masen
WE THE PEOPLE WANT A FAIR ELECTIONhttp://bit.ly/acRNFraud @ACORN Nat @SEIU@GlobeSenateRace @wwlp #masen
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ConclusionsConclusions
Tweets are not equal. Opinion mining and predictions based on
aggregated data cannot be trusted.
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Tweets Factory 2.0Tweets Factory 2.0
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Thank youThank you
#questions