vocabulary – quiz tomorrow: *write these words down & define as we go- professional amateur...

Vocabulary – Quiz Tomorrow:*Write these words down & define as we

go-

ProfessionalAmateurFiscalCollegiateScholasticVenueProducts- goods/servicesNaming rights

Sports & Entertainment Marketing Notes – Portfolio Requirement

MarketingThe process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.Marketing involves all the activities necessary to get a product from the producer to the consumer.

Sports & Entertainment Marketing

Sports Marketing The involvement of sports to develop, promote, and distribute goods and/or services to satisfy the wants and needs of consumers. Sports marketing includes sponsorships, endorsements, promotion, and fan clubs.


Entertainment MarketingThe involvement of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.


Trends in Sports & EntertainmentSports

Naming rightsEx: Alltel Pavilion, Nextel Cup, Bank of

America Stadium

X-GamesEx: Extreme sports – Skateboarding,

Motocross, Mountain Biking, Snowboarding

Sports specific channelsEx: ESPN, ESPN2, NBA League Pass, NHL

Center Ice, Nascar In Car, MLB Extra Innings

Entertainment Internet web casts, MP3’s, DVD’s

http://www.indemand.com/sports/index.jsp


Impact on the EconomyThe sports & entertainment industry generates on

average 435 billion per year in revenueApproximately 111.3 million viewers watched

2012 SuperbowlThe average attendance per NFL game is 68,397.

Largest Live Spectator Sport in US.The NFL has $27+ billion in television deals with four

networks (CBS, Fox, ABC, & ESPN)The average attendance at an: NBA game is 17,407;

MLB game is 30,504; NHL Game 17,721; MLS 18,700


Over 47 million people visit Walt Disney World in Orland, FL each year

The movie Titanic grossed over $1 billion in global ticket sales

Over 40 percent of American households own a gaming system


Group Activity•Break into groups of 3. In your groups complete the following.

–Design, name, and create a package for a new energy bar or drink. Use paper to draw/detail your product. Choose a spokesperson to

describe your work. You have 20 minutes. •Name – Why that name? •Main Ingredients – Why?•Packaging – Color, font – Draw & Color your package •Size of Bar/drink•Pricing – Why? •Distribution – How will you get your product to your consumers? Where will you sell it and why? Who is your target market?

Sports SEGMENTS

Professional Teams- PanthersCollegiate/Scholastic Teams-UNCVenues-Place ex. arenaCommericial Facilities-public poolHealth Clubs-Gold’s GymRecreation-Zumba classCamps-tennis campProfessional individual Sports-GolfAmateur Sports-AAUAgencies-NCAASports Support Services-Players UnionSporting Goods Industry-Hibbett SportsSport Sponsors-NikeSports Media-ESPN

Entertainment SegmentsMusic Industry- Lil WayneMovie Industry-CampaignTheme Park Industry-Six FlagsRadio Industry-FM, AM, SiruisFilm Industry-Sundance Film FestivalTelevision Industry- ABC/TV ShowsDramatic Arts Industry-Norvell TheaterVideo Game Industry-PS3, XboxFine Arts/Science Industry-Discovery PlaceNight Club Industry- Club 300Literacy Industry- Oprah’s Book clubCasino Industry-Harrah’s, Ceasar’s PalaceHobby/Craft Industry-Southern Christmas Show/Boat Show

ALL Products are either a good or service…Good or Service?

Cell phoneCable tvPedicureCar WashCan of sodaCarOil changeFloral deliveryHappy mealPlane ticketsBowling ball

Tangible vs. intangible

vocabulary – quiz tomorrow: *write these words down & define as we go- professional amateur...

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