vocab says what!!! vocab rocks my socks! media…. enough said displayfeatureshodgepodge 10 20 30 40...

Vocab says Vocab says WHAT!!!WHAT!!!

Vocab Rocks Vocab Rocks My socks!My socks!

Media….Media….Enough SaidEnough Said

Display Display FeaturesFeatures

HodgepodgeHodgepodge

10 10 10 10 10

20 20 20 20 20

30 30 30 30 30

40 40 40 40 40

50 50 50 50 50

Vocab says What!!!10

a display case, counter, or bench

fixture


an artistic arrangement that uses fixtures and props to showcase merchandise

interior display


an artistic arrangement that uses props to draw potential customers into the store

window display


an architectural canopy that extends over a store's entrance

marquee

Vocab says What!!! 50

The exterior of a business which encompasses signs, marquee, entrances, and window displays

storefront

Vocab Rocks My Socks!

10printed posters on subways, buses, and trains

transit advertising


20

useful items imprinted with an advertiser’s name, typically handed out for free.

specialty media


30

promotional advertising

advertising designed to increase sales


40

A type of print media that typically comes out monthly and can have a very specific target audience.

magazine


50a form of this advertisement is banned in some states because of distractions

billboard

Media.... Enough Said10

agencies, means, or instruments used to convey advertising messages to the public

Media


What are the four types of medias?

Print MediaBroadcast MediaOnline AdvertisingSpecialty Media


Yellow Pages (Directory Listing)

Which printed media is found in 98 percent of American homes?


Name two disadvantages to Magazine advertisements

Less mass appeal within a geographical areaMore expensiveDeadlines make them less timel


In which type of print medium is an advertisement’s life the shortest?

newspaper

Display Features10

total exterior of a business is known as the

storefront

Display Features20

What are the 4 types of selling space layouts discussed in class?

Spine, Racetrack, Grid, Free Flow

Display Features30

refers to the visual & artistic aspects of presenting a product to a target group of customers.

Display

Display Features40

This aspect of a storefront is designed with customer convenience and store security in mind.

Entrances

Display Features50

Store layout is the way floor space is used to facilitate sales and serve the customer. What are the four kinds of space?

Selling spaceMerchandising space Personnel space Customer space

Hodgepodge10

A: True

True or False:Within a specific geographical area, newspapers appeal to a greater number of people than magazines do.

Hodgepodge 20

Consumer

Magazines that are read for personal pleasure or interest such as Road and Track , People, and YM fit in the category of ____________________ magazines.

Hodgepodge30

Institutional

Advertising that presents information about a business’s contributions to the community rather than about the business’s products is called ____________________ advertising.

Hodgepodge 40

Customer

____________________ space is store space that is devoted to restrooms, dressing rooms, phone booths, and drinking fountains.

Hodgepodge50

Specialty Media

This type of media is a type of advertisement that is actually given away with no obligation attached.

Final Jeopardy

Final Jeopardy

In class, Mr. Honig gave four examples of how most stores will design their interior layout. Sketch all four and briefly explain the benefits of each.