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World of Internet
World Population:
• 7.3 Billion+
Internet Users:
• 3.1Billion+
WWW Segments:
• Internet Penetration - 42%• Number of Websites - 938 Mn+
Internet Distribution
North America Latin Americe Europe Asia Middle East Africa Australia0102030405060708090
"%" of Inter-net
Popu-lation
Internet Distribution Continent wise
"%" of Internet Population "%" of Worldwide Internet Users
India Internet India’s Population:•1.2 Bn+
Internet Users:•300 Mn+
WWW Segments:•Internet Penetration - 23%
•Growth in Internet Users – 14% (Y-o-Y)
Internet V/S TV Penetration Projections:
TV Viewers:• The CAGR for TV
viewership is estimated to be around 3% from 2014 to 2019
Internet Users:• The number of
Internet users would grow by 18% during the same period
Internet Hike Compare to TV Viewers
2014 2015 2016 2017 2018 20190
200
400
600
800
1000
1200
Chart Title
Internet Users TV Users Internet Hike
Mobile Internet Statistics
Mobile Internet users are expected to grow by CAGR 21% from 2014 to
2019
Average Monthly Spend on Mobile Internet Rs. 235,
grew by 36% from 2013, 54% of the average monthly expenditure of
Mobile Connection
Decrease in Smart Phones
Prices are Increasing Smart
Phones and Internet Users on
Phone
Indian Mobile Internet Scenario
213 Millions Estimat
ed Mobile
Internet Users in
June 2015
55% Percent
age Growth
Year over Year
Mobile Internet Urban
User 159+ Million
Rural Mobile Internet Users
54+ Million
Smartphone
penetration in India: 10%
Average
global Smartphone
penetration: 25%
Smartphone Usage Trends
Indians on average spends 3 hours 18 minutes a day on their smartphones (20% increase in 2
years)
1/3 of the times is on Mobile
Apps
56% of the time an Indian
Smartphone user has access to a
mobile broadband network
65% Smartphones users prefer
streaming over downloading
App Downloads: Top 10 Nations
USA 18% Chine 10% Indonesia 8% India 7%
South Korea 6% Malaysia 5% Philippines 3%
France 3% Russia 3% Turkey 3%
Shares of Apps by Category
Games 64% Communication 15%
Arts and Entertainment 6% Ecommerce 5%
Technology and Computing 4%
Top Indian Apps by Category
E-Commerce
•Flipkart•Paytm•Snapdeal•Quikr•Olx
News
•Newshunt•The Times of India•Hindi News Navbharat Times•Gov. Jobs search Sarkari Naukri•ABP Live News
Travel
•MakeMyTrip•Cleartrip•IRCTC Conn.•Goibibo•Indian Train Status
Social Media Statistics
Global: 1.44+ Billion India: 128+ MillionGlobal: 289+ Million India: 22.2+ MillionGlobal: 300+ Million India: 19.3+ MillionGlobal: 347+ Million India: 32.5+ MillionGlobal: 250+ Million India: 20+ Million
Video Consumption Details: India
Video Audience 59 Million
Videos 3.7 Billion
Time spent by viewer 414 Minutes
Total Ad Spending: 2014• Worldwide: $559 Billion• India: $6.31 Billion• India’s Rank: 18
Total Media Ad Spends
• Worldwide: $146 Billion• India: $770 Million• India’s Rank: 19
Digital Ad Spends
• Worldwide: $40.2 Billion• India: $32.7 Million• India’s Rank: 20
Mobile Internet Ad
Spends
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