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8/8/2019 VN Newsletter14

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Ho Chi Minh City, October, 2010

Dear Reader,

Twice a year I return to my home country. Its autumn inAmsterdam. During four weeks Ill watch the golden-brownleaves falling off the trees. The temperature will be around 5

10 C. Autumn is also the Dutch season for storms, and it canrain heavily. But after 2 years in Vietnam, I am used tochanging weather conditions. Ill miss my Honda, but not thetraffic jams. Although I look forward to serve my Dutch clients,

to teach at my university, to seemy family & friends, Im sureIll be very glad to return toVietnam. Busy times ahead; lotsof activities are planned.Home is where the heart is, theysay. For once, they are right!

Loek Hopstaken

Email: [email protected] Amsterdam (The

Netherlands) from October23November 20.

24th year, no. 4

TheDutch Vietnam Management

Supporter

Promoting SONY VAIO Connectivity

To promote VaioConnectivity, SONY

Vietnam organized twoevents for students, inHCMC (18/9) & Hanoi(25/9). Mr. Pham UyenNguyen (SynergyCapital) sang his

famous song Ngoi LaiBen Nhau, and showedhow to make dreamscome true. I showedhow to deliver a decentpresentation. Then, 10teams of 10 studentsdelivered presentations,

while Mr. Nguyen & Ifunctioned as Jury.

Earn an International SubjectCertificate

(issued from The Netherlands, EU)As Resident Representative of Wittenborg Universityof Applied Sciences (WUAS), Apeldoorn, TheNetherlands, I am authorized to deliver training programs & examinations; sign certificates and diplomas.You may earn credits towards a bachelor degree inInternational Business Administration. The recipientsof such a certificate will be registered at WUAS in TheNetherlands.For details, see page 17-18 of the catalog.

Under promise and over deliver, is far better than theother way around. Ray Hunt


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Supporter

4th year, no. 4 3

Why Business Ethics?As Judges on VTV1s Key to Success show(Chiakhoathanhcong) our role is simple. We examine the con-testant, to find out the reasons for the proposed solution to their case. Then, wejudgewith arguments. Mr.

Vo Tau Long (CEO IBM Vietnam), Ms. Ngo Thanh Thuy (Director ANZ Bank) & me add some advice. Ourquestions and comments are often challenging: we are not Judges to give the contestants an easy ride.

In fact, we are looking for is someone with a CEO State of Mind.That is, a person who exhibits lea-dership qualities, knows the actuality, has done the homework, dares to be different, and can turn a clear visioninto a practical & profitable reality. Some contestants in the 12 shows I was in sofar, displayed these qualities.Most notably, Ms. Tran Que Trang, who we awarded with the title CEO of the Year. She has it ALL.

What in my opinion made her stand out from all the others, was her keen sense of business ethics. Sheknows what is acceptable, and what is not. How not to surrender to the temptation of corruption. She knows

that caring for your personnel is equally important as caring for yourcustomers. She understands that caring for the environment is not a po-pular trend, as some seem to think, its a duty for all who carry responsibi-lity for running a company. Her attitu- de comes from her ability to look atreality from different sides. Ms. Que Trang showed us that she is a leader

whose goal is NOT to get rich fast, but to deliver great service to custo-mers and employees alike. She doesnt go for the contract, she focuses on thepotential longterm business relations- hip. And finally, she convinced us thatshe can be tough when needed. She is not trying to win a popularity contest.

So what IS business ethics? It starts with an awareness of the impact ofones decisions on the world. It conti- nues with taking full responsibility forthe consequences of these decisions, and demanding that all involvedemployees, customers, suppliers, stockholders, etc.accept the right-ness of taking responsibility. Compa- nies, like nations, have a longterm res-ponsibility. The impact of CEO-level decisions may be felt for many years.In the case of the environment, even hundreds of years. We are responsiblefor doing decent business now, and making sure we will not leave the da-mage and disaster to our children and grandchildren to take care of. Leaders should not try to become popular,or place securing their chair, personal gain or winning elections above taking their responsibilities. That isunethical. This means that ethical leaders can be kind, but also ruthless in the pursuit of a solution that is bene-ficial for all concerned, and for the environment. Business ethics requires sacrifices, and withstanding short-term gain and temptations. A remarkably good article on Wikipedia will tell you more.

The recession is not the result of failing economics. Its the result of unethical behavior displayed by agroup of business men who didnt care about anyone or anythingjust about filling their own pockets. Intere-sted in how this works? See the new movie Wall StreetMoney Never Sleeps. My personal belief is that awa-reness of & applying business ethics will truly boost Vietnams economy.

I hereby declare 2011 the Vietnam Year of Business Ethics.

Loek Hopstaken

There is enough in the world for everyones needs;there is not enough for everyones greed.

Mahatma Ghandi


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Supporter

4th year, no. 4 4

Exploring Dak Nong ProvinceMy friend Nguyen Quang Ngoc, Director of Fresh Green Earth (FGE), owns 5 patents for his inventions to improveagriculture. Before he moved to HCMC he lived and worked for several years in Dak Nong. This new province was partof Dak Lak, in the Western Highlands. Here farmers grow coffeebeans, pepper, tea and khoai lang tuy duc.

One year ago Ngoc invited me to visit Dak Nong Province, but our agendas didnt match until a few days ago. Alt-hough there is lots of construction going on (as in its capital Gia Nghia) there are major concerns. One of those is the

preservation of the Dak Nong Forest. Right now, there is 65,000 ha left. But every year many hectars are lost due to pe-ople illegally cutting trees. A natural forest is not just a collection of trees. It is the habitat of a wide variety of plants, flo-wers, animals and insects. It is nature at its richest, after 1,000s of years. And: the forests of planet earth are our lungs.They create oxygen, and without oxygen we simply cant breathe. Dak Nong Forest is a Vietnamese lung.As ForestSupervisor, Mr. Le Van Tuong spends his life studying and preserving the forest. He knows all about its unique diversity.Although we talked about many agricultural investment opportunities, main concern was that this must not lead tofurther destruction of the forest. However, many people mistakenly believe the trees will last forever. To produce 3 kilosof pepper, one tree is cut: its branches are used to make sticks for the pepper to grow on. Mr Ngoc has invented an alter-native. It works better than the wooden sticks, is cheaper, lasts longer and makes cutting trees completely unnecessary.Development of Dak Nong needs a close cooperation between the science of Mr. Tuong, and the hi-tech of Mr. Ngoc.

Photos: deliciously cooked forest boar (wild pig); a rare blue-black butterfly; forest road under construction.

Oct. 19, Tuy Duc: this area is currently be-ing developed. A mighty 58 meter waterfall

dominates the landscape. Left to right: Mr.Ngoc, LH, and Mr. Le Van Tuong, Forest

Supervisor and forest expert since 28 years.

Tuy Duc Lake, at ca. 700 metersabove sea level

Tuy Duc Falls

Butterfly finding foodin Dak Nongs red earth


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The Specialized Human Resource Management Program at Royal Business SchoolsMovie Room (186 Nguyen Thi Minh Khai Street, District 3) is nearly completed.

The only step left:9. Implementation Support: Nov. 22-26 (18.0021.30)Prof. John Wiles delivered two well-received HRM courses in June. Prof. Ainsbury did great with his Team

workshop. Prof. Jeffrey Mueller now delivers his Organizational Development program. Apart from myshare in delivery, I coordinate the course content with my colleagues. We focus on practical applications of

workable theory.To enrol, mail [email protected] next year, the HRM program will be repeated. Also a 5-day course in Public Relations has been an-

nounced. Checkthe site of Royal Business School. Or join my networkon LinkedIn.

54th year, no. 4


Supporter

In prison I learned one thing. Money is not the most important thing in life. Time is.Gordon Gekko, the main character in Wall StreetMoney Never Sleeps

LH Resources Update

These past few months have been, and still are, very busy. Many different services, such as: Recruitment & Career Start (public course at Royal Business School) Public Speaking Skills (public course at RBS) Understanding Vietnamese Culture for Expats (in-company at CapitaLand, for SPECTRA) Interpersonal Communication (public course at RBS) Several seminars (Study Skills at Saigon International University; MBA for Management Institute

of Canada; Presentation Skills for Sony Vietnamin HCMC & Hanoi; for the new ERC Institute) Business Etiquette & Networking (in-company at CapitaLand, for SPECTRA) Leadership (in-company at Vietnam Airlines, for RBS) Office Management (summer semester course at HUI-NCU) Consultancy & coaching (one-on-one; Board-level)Some people have the tendency to put other people in a box. Like: Prof. Loek is HRM. In my case how-ever, they will need several boxes. Such as, Business Communications, Public Relations, Intercultural Com-

munication,and as you cansee above, in-ternational Bu-siness Etiquet-te.Please dontput me in a

box. Im quiteout-of-the-box where myservices areconcerned.

How can Ihelpyou?

Vietnam Airlines Managers,after the Leadership course

Royal Update


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4th year, no. 4 6


Supporter

Every picture tells a story

Change is the law of life. And those who look only to the past orpresent are certain to miss the future. John F. Kennedy

Who-is-who in the Advisory Board of

the all-new ERC Institute in HCMC

With Tran Minh Tuan (CEO Activate) After their Group Presentation, the students are happy its over

With Steven Dimitriyadi & Prof. Beth Candol Public Speaking Course: they all passed their final presentation


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STANDING OFFER:EXPERIENCE HOW PROF. LOEK MAKES A DIFFERENCE

74th year, no. 4

A training serves its purposewhen it deepens your understanding,but also increases your practical skills. The English say: The proof of the

pudding is in the eating.There is one way to get to know my training style:by experiencing it.

One way of getting this experience is to invite me to deliver aFREE LECTURE (11,5 hours) in your company. You choose thetopic. For ideas, see the mini-catalog (right). Three conditions:1. the participants (max. 40) should be able to understand English,2. in case the distance from my home to your location or venue is

>15 km, you take care of transportation, and3. your company provides a lecture space, projector & screen.

Interested? Drop me an email or sms. Name the topic & the period inwhich it will be feasible for you & your team to attend the lecture.Then we can start scheduling.

For contact information, see page 8.

Prof. Loek Hopstaken has delivered services to / with:in Vietnam: a.o. business field

Tan Thuan IPC (HCMC) Industrial development

HCMC University of Technology Master of BA program

RMIT (HCMC campus) Bach. of Comm. program

Royal Business School (public courses) Courses & seminars

Vietnam Singapore I.P. (SPECTRA) Industrial park Petronas Chemicals Vung Tau (SPECTRA) Chemical factory

Nike Shoe factory

Le & Associates Training & consultancy

NutriWay Vietnam Animal food

Training House Vietnam (Sacombank) Training & consultancy

Ministry of Labour, I. & S.A. (RBS) Civil Servants

SONY Vietnam (RBS) Consumer electronics

CapitaLand (SPECTRA) Real estate

PACE Education (public courses) Seminars & courses

Alliance ITC Training programs

Hoanggia Media Group Key to Success TV Show Fresh Green Earth Hi-tech agriculture

Unique Design Interior Design

ERC Institute Vietnam Management education

in The Netherlands, a.o.

ING Bank (workshops, seminars) Financial services

Philips (workshops) Electronics

Heineken (workshops) Brewery

Yamaha (workshops, consultancy) Musical instruments

Voerman International (workshops, etc.) International relocations

Campagne (workshops, consultancy, etc.) Advertising, promotion

Damen Shipyards (consultancy, coaching) Ship & ship repair wharfs Dutch Delta University (teaching, seminars)IBABBA, MBA

Wittenborg University (teaching, seminars) IBABBA, MBA

MINI-CATALOG

Overview of Prof. Loeks services

WorkshopsA workshop is a 2-4 day group activitywith a defined purpose, where theory,practical exercise and exchange ofexperiences are the main ingredients.

Areas: HRM, PR, Communication,and Management.

Team Engineering

Communication

Commercial Communication

Public Relations

Effective Meetings

Organizational Design

Intercultural Communication

Time Management/Efficiency

Personnel Selection

ConsultingConsulting is any specified expertactivity to help solve a definedproblem. This can take the form ofcoaching, but also, conducting aresearch. By definition, it is tailor

made. Areas: HRM, Strategy, PR. Management Coach

Corporate Strategy

Personal Coach

Mediation

Executive Selection

In- & External Surveys (360)

SeminarsA seminar is a 3-4 hour interactivetransference of core know-how, oftenincluding practical assignments.

People Management

Emotions in the Workplace

Strategic Thinking

Business Ethics

The Allround Manager

The AllroundCommunicator

The Soft Skills Program

Investments (ex. 10% VAT/PIT)Workshops: US$ 1,000 per team/day.Consulting / Coaching: US$ 90 per hr.Seminars: US$ 550 per seminar

(except the Allround / Soft Skillsprograms). US$ 250 per lecture.Train the Trainer: US$ 1,200 per day.Contact me for longterm conditions.

TheDutch Vietnam Management Supporter


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This newsletter is written & published by Loek Hopstaken.Office: 83/1 Pham Van Bach, P.15, Q. Tan Binh, HCMCEmail: [email protected] or [email protected]: 090 888 9450

Assistant: Ms. Vo Ngoc Lien HuongEmail: [email protected]: 090 888 9451

Website:www.intalli.comLoek Hopstakens company in The Netherlands:Hopstaken Bedrijfsadvies

Address: Gouden Leeuw 628, 1103 KNAmsterdam ZO. Website:www.hopstaken.com

Profile: http://www.linkedin.com/in/loekhopstaken

Who is Loek Hopstaken?

1951: born in Haarlem, Netherlands

1971: Near & Middle East travels

1972-1975: Amsterdam University

1976-1977: North & South America

1977-1993: career in banking: NCB,

Postgiro, Postbank, NMB PostbankGroup, ING Group, ING Bank

1979-1982: BA studies

1983-1988: project manager

privatization process Postgiro to

Postbank (field: P&O / HRM)

1989-1993: project manager

formation NMB Postbank Group &

ING Group (fields: PR and TQM)

1991: founding of Hopstaken

Bedrijfsadvies as a side-activity

1993: left ING Bank; started career intraining and consultancy

1996-2000: business club MC

2001: started mediation career

2003-2008: combining training &

consultancy for companies withteaching at international

management schools (IBAMBA)

2005 + 2007: Professor appointments

2006: starting to explore the

Vietnamese market

2007: first 3 visits to Vietnam

2008: 4th & 5th extended stays inVietnam: lecturing, consulting, sur-

veying, delivering workshops at 2universities; establishment in HCMC

2009-p.t.: delivering lectures, semi-nars, coaching, workshops & training

courses, mediation; business visits toThe Netherlands & Russia.

See my linkedin profile. Full CV

available: [email protected]

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Supporter

4th year, no. 4

I confess: I like jazz. In Saigon, Tran Manh Tuan is the Master. When I have achance I visit his club Jazz n Sax. Tuan knows his classics: from Charlie Parkerto Vietnamese folk songs. He puts his own stamp on them & makes them new.

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