© VMware Inc. All rights reserved

VMware vFabric Cloud Application Platform

Al Sargent

Group Manager, VMware Cloud and Application Services

asargent@vmware.com

@vfabric

VMware’s Three Strategic Focus Areas

Flexible, Scalable, Efficient Infrastructure

Faster Time-to-Market for Modern Applications

Empowered, Secure Mobile Workforce

Today every business is a software business

vfabric.co/wsj

New apps aren’t being built with legacy middleware…

Not a single one of our startups

uses Oracle. I think the clock is

really ticking…. they've `cranked up

the maintenance fees.

- Marc Andreesen, 9/28/11

Source: San Francisco Chronicle

vfabric.co/chronicle

… because customers are choosing open source

“Java application servers

have become commoditized.”

vfabric.co/infoworld

Analysts recommend lean application infrastructure…

Too many clients spend far too much time and effort trying to find the

products with the most features. Lean shops look for just enough, no more.“ ”

… and open source embodies lean application infrastructure

“Apache Tomcat will satisfy the deployment

requirements of most Java web applications.”

JULY15, 2011

Stop Wasting Money On WebLogic, WebSphere,

And JBoss Application ServersBY MIKE GUALTIERI

vfabric.co/forrester

Tomcat and other servlet containers are well within

the "good enough" threshold.

Through 2017, at least 70% of new enterprise Java

applications will be deployed on an open-source Java

application server.

vfabric.co/gartner

9

New applications tend to be built on Apache Tomcat

Source: ZeroTurnaround Developer Productivity Report 2012

vfabric.co/zeroturnaround

Application Trends Driving Change in IT

Cloud Delivery

• Offered “as-a-Service”

• Virtualization

Developer Productivity

New application frameworks driving

increase in application development

New Application Types

• Mobile, SaaS, social

• Apps released early and often

Data Changes

• Web orientation drives exponential

data volumes

• Reduced latency and new types of data

The Move to Modern Frameworks

Assembly

High-level/

Structured

Object-

oriented

Design

Patterns

Time

Ab

str

ac

tio

n

Modern

Frameworks

Abstraction Increases Over Time

Modern Frameworks

• Productivity

• Portability

Enterprise Java Apps use Spring

>50%

Over half of enterprise Java apps

running on WebSphere and WebLogic

use Spring.

Spring Developers

>2.5M

Source: Gartner, Evans Data

New Era Requires a Shift: Elasticity from Apps to Data

Access data through in-memory

data fabric maximize data scalability

Store app state in elastic data cache

maximize app scalability

Develop using frameworks

agile apps decoupled from middleware

Use cloud-friendly messaging protocols

enable flexible app integration

Leverage runtimes optimized for vSphere

provision in seconds

vFabric Suite: The best place for Spring Java apps on vSphere

vFabric Suite: A Modern Approach to Application Infrastructure

Lightweight, simplicity

• Commercial Tomcat as core container

• Optimized for vSphere and Spring

Licensed for virtual and cloud

environments

• Per VM pricing

• Average use licensing

• Fluid licensing

Modernize Today’s Applications,

Build for Tomorrow’s

vfabric.co

15

vFabric tc Server: Lightweight Java Application Server

Efficient, lean, fit-to-purpose runtime platform

Lower cost and complexity

Enterprise capabilities on Apache Tomcat-compatible base

vfabric.co/tcserver

16

vFabric tc Server: Small Disk Footprint

0

500

1000

1500

2000

2500

tc Server 2.6Standard Edition

IBM WebSphere8.0.1

Oracle WebLogic12c

Redhat Jboss EAP5.1.2

Size on disk - one server instance (MB)

vfabric.co/tcserver

17

vFabric tc Server: Low Memory Footprint

0

50

100

150

200

250

300

tc Server 2.6Standard Edition

IBM WebSphere8.0.1

Oracle WebLogic12c

Redhat Jboss EAP5.1.2

Memory committed at startup (MB)

vfabric.co/tcserver

vFabric SQLFire: Scalability at the Data Tier

Speed: In-memory, distributed SQL database.

Scale: More scalable design than traditional RDBMS.

SQL: Familiar SQL interface, accessible from Java and C#.

vfabric.co/sqlfire

19

vFabric RabbitMQ: Modern Messaging for the Cloud

Cloud-scale Message Bus

RabbitMQ Message Broker

AMQP, HTTP, HTTPS, STOMP, SMTP, XMPP …

Point -to-point and pub-sub

Virtual hosts, dynamic configuration

Cloud Services DevicesApplications

vfabric.co/rabbitmq

20

Application Blueprint

Out of the box blueprints for vFabric Suite

OS OS

OS OS

vFabric Application Director: Automated Application Deployment

Application Services

OS OS

OS OS

APM monitors transactions from end-user perspective…

… then drill into code to find cause of slow transactions

23

The Cloud Requires a Shift in Licensing Philosophy

Cloud Requirement Legacy LicensingvFabric Suite

Cloud Licensing

1Apps deployed on

virtual infrastructure

• Per-core pricing with

complex physical

hardware “power factors”

• Per-VM Pricing for

hardware independence

2Web orientation drives

highly variable

workloads

• Peak-use licensing

• Budget wasted on rarely-

used licenses

• Average-use licensing

• No budget waste

3“Deploy first, ask

questions later”

• Server-specific licenses

• Cannot re-use across

different server types

• Fluid Licensing

• Re-use licenses across

different types of servers

vfabric.co/pricing

24

vFabric Suite Advanced Competitive Pricing: Typical Scenario

VMs Cores (Estimated)

Application Server 100 86

Data Cache 100 86

Database Server 25 22

Web Server 25 22

Message Broker 25 22

Monitoring (same at total) 275 228

Total 275 238

25

vFabric Suite: Priced for Wide Adoption

15%Cost of VMware vFabric

compared to

Oracle WebLogic

55%Cost of VMware vFabric

compared to

IBM WebSphere&

26

vFabric Suite: Priced for Wide Adoption

Product Map & Costs IBM Oracle VMware

Product Price Per Core Product Price Per Core Product Price Per VM

Product Family IBM WebSphere $ - Oracle WebLogic Suite $ 22,500 VMware vFabric Suite Advanced $ 2,500

Application Server WebSphere Application Server $ 2,873 WebLogic Server $ - vFabric tc Server 1 $ -

Data Cache WebSphere eXtreme Scale $ 8,633 Coherence Enterprise Edition $ - vFabric GemFire App Cache Node $ -

Database DB2 Express Edition $ 3,165 MySQL Enterprise Edition $ 625 vFabric SQLFire Professional $ -

Web Server WebSphere HTTP Server 2 $ - Web Tier $ - vFabric Web Server $ -

Message Broker WebSphere MQ $ 4,273 WebLogic Server JMS $ - vFabric RabbitMQ $ -

Monitoring Tivoli Monitoring $ 552 Enterprise Manager $ - vFabric Hyperic $ -

Pricing Metric Cores Cores VMs

Product Price - Subtotal $ 331,603 $ 1,288,750 $ 195,000

27

“When we took to the sky, forty years ago, I don’t think anyone had

the vision that we would be using the cloud to actually deliver our

product, deliver information, and help us lower our cost.”

Ginger Hardage, SVP Culture and Communications

vFabric powers Southwest.com, support the majority of

Southwest Airlines revenue

Southwest Airlines – Application Modernization & Data Fabric

Challenge

Growth led to Southwest.com

performance challenges during

peaks like Super Bowl and fare

sale ads.

Needed a more elastic

architecture to dynamically

scale their environments and

maintain their legendary

customer service reputation..

Solution

Using tc Server, Apache Web

Server, GemFire, and vSphere,

Southwest built an efficient,

agile, and scalable architecture

to handle peak performance

requirements of their virtualized

application and data services.

Results

Boosted performance on one of the

travel industry’s largest websites.

Enabled expansion with new mobile

platform and creation of new

employee tools.

Agile architecture shortened time

required to integrate newly acquired

ATA into Southwest.com passenger

reservations & bookings services.

vfabric.co/southwest

28

Product info vfabric.co

Demos vFabric.co/YouTube

60 day trial vFabric.co/try