vmware - 14oct2010

© 2009 VMware Inc. All rights reserved

VMware – Enabling IT as a Service

Cristian RADU

Territory System Engineer Ro, Bg, Md

[email protected]

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Agenda

Company Overview

Our Mission

The Goal: Enabling IT as a Service through Cloud Computing

The Journey: Pragmatic Path to Value

VMware Solutions

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VMware is the Customer Proven Market Leader

Company Overview

• $2 billion in 2009 revenue

• Over $2 billion in cash

• 25%+ operating margins

• ~7,000 employees worldwide

• 5th largest infrastructure software company in the world

Proven in the Trenches

• 170,000+ VMware customers

• 100% of Fortune 100

• 100% of Fortune Global 100



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VMware is the Customer Proven Market Leader

Company Overview

• ~$1.9 billion in 2008 revenue

• Over $2 billion in cash

• 20%+ operating margins

• ~7,000 employees worldwide

• 5th largest infrastructure software company in the world

Proven in the Trenches

• 150,000+ VMware customers





84% of all virtualized applications in the world run on VMware.

Gartner, December 2009

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Extensive Global Partner Ecosystem

1700+ vCloud Service Provider Partners

21,000+ channel partners

Top distributors, resellers, system vendors and integrators

1,300+ Technology and Consulting Partners

~24,000 Channel Partners

Top Distributors, Resellers, System Vendors and Integrators

42,000 VMware Certified Professionals

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Our Mission

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Today’s IT – Complex, Inefficient, Inflexible

Source: VMware Fortune 100 Customers

Cause

• Overwhelming complexity

• Reliance on brittle infrastructure

Effect

• >70% of IT budgets just “maintaining” status quo

• <30% of IT budgets goes to innovation and competitive advantage

Where IT Energy Is Spent

42%Infrastructure Maintenance

30%Application

Maintenance

23%Application Investment

5%Infrastructure Investment

Business Agility Depends on IT Agility

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Our Mission is Your Mission

Simplify the Complexity

Dramatically Lower Costs

Enable Flexible, Agile IT Service Delivery

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The Rise of a New Era in IT

Mainframe

PC / Client-Server

WebCloud

Cloud Computing will transform the delivery of IT services

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OS

Exchange

Operating System

Virtualization

OS

SAP ERP

Operating System

Virtualization

OS

File/Print

Operating System

Virtualization

OS

Oracle CRM

Operating System

Virtualization

Virtual Infrastructure

InterconnectPool

CPUPool

MemoryPool

StoragePool

Traditional View Virtual Infrastructure

Abstraction + Pooling = Simplified Complexity

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Distributed Resource Scheduler (DRS)

Distributed Power Management (DPM)

VM and Storage vMotion

vNetwork Distributed Switch

vShield Zones

Virtual Infrastructure

InterconnectPool

CPUPool

MemoryPool

StoragePool

Abstraction + Pooling = Simplified Complexity

Oracle CRM

Operating System

SAP ERP

Operating System

File/Print

Operating System

Exchange

Operating System

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2Increase automation

Virtualization + Automation = Lower Costs

Cost per VM hour(2GB instance)

20¢

18¢

16¢

14¢

12¢

10¢

8¢

6¢

4¢

2¢

0¢30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%

Increase utilization1

Utilization

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Capital and datacenter costs

Average power,cooling and realestate needs

Time spent on routine admin tasks

Financial Energy Human Energy Earth’s Energy

The Results are Transformational

Source: Gartner Dataquest Insight: Virtualization Market Size Driven by Cost Reduction, Resource Utilization, and Management Advantages, Jan09

Organizations are looking at ways to cut costs, betterutilize assets, and reduce implementation and

management time and complexity. Virtualization addresses all of these concerns.

Gartner

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Human Energy Earth’s Energy




Financial Energy


Capital costs reduced by 50% - 60%

Delayed datacenter expansion

Operational costs reduced by 25%+

Optimize Financial EnergyGet more done with less

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Financial Energy Earth’s Energy


Human Energy


Shift Human EnergyShift from serving hardware

to serving the business

Average of 33% reduction in routine admin time

E.g. provision a server in minutes

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Financial Energy Human Energy










Up to 80% reduction in data center energy costs

Earth’s Energy

Save Earth’s EnergyUse less, and use it more wisely

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Up to 80% reduction in data center energy costs


The draw is saving money, but after ayear or so, surveys show that adopters

believe the key is agility.

Tom Bittman, Gartner




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Cloud Architecture + Self-Service = Agile Service Delivery

Web = Self-Service, Instant Access

Business IT = Delayed Delivery

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Cloud Architecture + Self-Service = Agile Service Delivery

Self-Service

Service Catalog

Resource Pools

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Result = New Business Model for Enterprise IT

• Efficient pooling of on-demand, self-managed virtual infrastructure

•Public cloud economics

•Consumed as a service

•Enterprise control

•In an evolutionary way…

Energize Business Through ITSimplify IT, Lower Costs, Increase Agility

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Real Customer Results – Energizing the Business

Goal: On-demand capacity for improved customer responsiveness

Results: IT can support business promotions with minimal notice, by doubling capacity of customer facing systems within days.

Goal: IT agility with increased resiliency

Results: New service delivery reduced from weeks to days, with 99.99% uptime, and 70% reduction in capital expenditures.

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The Goal:Enabling IT-as-a-Service

through Cloud Computing

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Virtualization & Cloud = Top Priorities for CIOs

Source: Gartner CIO study, Q4 2009

CIO Technology 2010 Priority 2009 Priority

Virtualization 1 3

Cloud Computing 2 14

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Cloud Computing Characteristics

Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service.

Pooling From machines to on-demand, highly elastic resource pools

Zero-touch InfrastructurePolicy-driven automation of provisioning, deployment and management

Self-ServiceEasy access with policy-based provisioning and deployment

ControlApplication-aware infrastructure with built-in availability, scalability, security and performance guarantees

Open & InteroperableApplication mobility between clouds, based on open standards

Leverage Existing InvestmentsBenefits of cloud computing to existing applications and datacenters

Efficiency thru Utilization and Automation

Agility with Control Freedom of Choice

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Flexible Cloud Deployment Models = Choice

Cloud ServiceProviders

Enterprises Bridging

Private CloudOperated solely for an organization, typically

within the firewall

• Low total cost of ownership

• Greater control over security, compliance, QoS

• Easier integration

• Support existing applications

Hybrid CloudComposition of 2 or more

interoperable clouds, enabling data and application portability

VMware focusto deliver the

best of both worlds

Public CloudAccessible over the Internet for general

consumption

• Low acquisition costs

• Less administrative burden

• On-demand capacity

• Limited offerings

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VMware’s Commitment to Open & Interoperable

OVF

APIs: Programmatic Access to Resources

vCloud API: First Cloud API Submitted to Open Industry

Standards

PublicClouds

PrivateCloud

OVF: First Industry Standard Cloud

Workload

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Cloud Brings Benefits to Both Sides

Users: Access IT as a Service

SimplicityEasy, self-service access

Pay-for-UseEliminate upfront investments

AgilityFaster time-to-market without long approval cycles

User-centricA feeling of being in control of their business

IT: Deliver IT as a Service

EfficientGreater automation thru software with lower admin:server ratios

ElasticFlexibility to acquire or release capacity on demand

ResponsiveGreater visibility into costs and control over service levels

ControlMaintain control of IT environment

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Enterprise

vCenter :Policy-based Management & Automation

VMware Cloud Infrastructure & Services

vSphere:Platform for Cloud

Infrastructure

View :Desktop Computing

via Cloud

SpringSource: Programming Model for the Cloud

Redwood: Common Service Model for Infrastructure Clouds

vCloudPartners

ProprietaryClouds

Private CloudVMware Virtualized

Public CloudPublic Cloud

Core IT Services via Virtual Appliances Zimbra File/Print

Directory

IaaS

Paa

SS

aaS

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Open PaaS – VMforce Announcement

http://www.vmforce.com

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Open PaaS – Google AppEngine / VMware Announcement

VMware and Google join forces to ensure cloud portability

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Datacenter to Desktop – All Part of the Cloud Strategy

IT Management/Control

• Desktops and data are secure in datacenter

• Simplified central management

• Reduced costs

• Improved levels of service and availability

End-User Freedom

• Desktops tied to end user identity, not devices

• Applications and data available 24/7

• Rich desktop experience

• Access without boundaries

PCoIP ActiveSynch

Deliver Desktops as a Managed Service

Windows 7 PC Mobile Mac Offline PC

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VMware View & ThinApp – Desktops as a Managed Service

End user experience

Mobility

MigrationSeamless move to Windows 7

Follow me desktop

Best experience with PCoIP display protocol

vSphere

View / ThinApp

Business Continuity / Disaster Recovery

Corporate Call Center Remote

High availability at low cost, recover quickly, meet SLAs

Cloud: Flexible, efficient, scalable

Application VirtualizationVirtualize, centralize, and

stream applications

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The Journey:Pragmatic Path to Value

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COST EFFICIENCY

QUALITY OF SERVICE

BUSINESS AGILITY

IT Production Business Production IT as a Service

15%

30%

70%

85%

Application Development Quality and Efficiency

Core Platform + Management

Advanced Management and Business Continuity

Desktop

Automation

How Do You Get There from Here?

Business-Value ApproachHow?

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COST EFFICIENCY

The Transformation Journey

Ownership/ Sponsorship

Business Value

Attitude/Confidence

Key Capabilities

Phase IT Production

IT

Reactive

Shared resource pools Elastic capacity

CAPEX

OPEX

Stages of Adoption and Maturity

Virtualize Test & Dev and IT-owned assets to create

shared resource pools =

CAPEX Savings

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COST EFFICIENCYQUALITY OF SERVICE



Business Value

Attitude/Confidence

Key Capabilities

Phase IT Production

IT

Reactive


CAPEX

OPEX

Business Production

IT / LOB

Selective

Zero-touch infrastructure Increased control +

service assurance

CAPEX

OPEX

Availability

Responsiveness


Expand to business applications, databases & desktops while Increasing

automation =

OPEX Savings +

Increased Quality of Service

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BUSINESS AGILITY



Business Value

Attitude/Confidence

Key Capabilities

Phase IT Production

IT

Reactive


CAPEX

OPEX

Business Production

IT / LOB

Selective


service assurance

CAPEX

OPEX

Availability

Responsiveness


IT as a Service

CIO

Proactive

Service definition Self-service Chargeback

CAPEXOPEX

AvailabilityResponsiveness

Compliance

Enable policy-driven provisioning, management and delivery of services

=Agility

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BUSINESS AGILITY



Business Value

Attitude/Confidence

Key Capabilities

Phase IT Production

IT

Reactive


CAPEX

OPEX

Business Production

IT / LOB

Selective


service assurance

CAPEX

OPEX

Availability

Responsiveness

IT as a Service

CIO

Proactive

Service definition Self-service Chargeback

CAPEXOPEX

AvailabilityResponsiveness

Compliance

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Only VMware …

is the world’s most trusted virtualization platform

virtualizes the entire fabric of the datacenter, delivering ultimate flexibility

paves the path to cloud computing, with a common platform from desktop through the datacenter out to public clouds

brings the broadest set of ecosystem partners, extending the value of existing investments

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Don’t take OUR word for it…

“VMware is clearly ahead in”:

• Understanding the market

• Product strategy

• Business model

• Technology innovation, Product capabilities

• Sales execution

“VMware Strengths”:

• Far-reaching virtualization strategy enabling cloud computing, new application architectures and broader management

• Technology leadership and innovation

• High customer satisfaction

• Large installed base (especially Global 2000), and rapid growth of service providers planning to use VMware (vCloud)

“VMware stands alone as a leader in this Magic Quadrant” – Gartner

vmware - 14oct2010

Technology

fortune global

vmware customers100

vmware certified professionals

system vendors

operating margins

pragmatic path

cloud computingthe journey

valuevmware solutions