vmug consumerisation of it (11 oct 2011)
TRANSCRIPT
Copyright 2011 Freeform Dynamics Ltd 1 Copyright 2011 Freeform Dynamics Ltd
The Consumerisation of ITVMUG Meeting, Leeds, 11th October 2011
Dale VileCEO / Managing DirectorFreeform Dynamics Ltd
www.freeformdynamics.com
Copyright 2011 Freeform Dynamics Ltd 2
About Freeform DynamicsIndustry analyst firm
Track IT industry developments and offeringsTrack the evolution of IT related activity and needs in businessAdvise both end user organisations and suppliers
Research approachIT vendor and service provider briefingsLarge scale studies ‐ face to face, telephone and online
Community research programmeInvestigate strategy, business case, architecture, best practiceVendor patronage model allows free distributionMedia partnerships for both input and output
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Questions we will address
What is consumerisation?
To what degree is it happening, and what form is it taking?
What’s driving or encouraging activity?
What are the perceived benefits and risks, and how well are the latter being handled?
How can consumerisation be managed?
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Online survey completed September 20111,600 respondents, predominantly IT pros, UK/USA/RoW, all org sizes
Self‐selection skew towards those seeing or involved with consumerisation
Full findings published in report:
The Consumerisation of ITA question of freedom versus controlAvailable for download from www.freeformdynamics.com
Research input
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Consumerisation in a nutshell
Greater technology and service usability
Ease of acquisition
and deployment
Unilateral adoption of solutions by employees
Personal equipmente.g. home PCs, laptops, tablets, smartphones
Internet servicese.g. social media, collaboration, storage
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What is your organisation’s current stance on the use of personal equipment for work purposes?
Encouraged5%
Accepted28%
No clear stance17%
Discouraged29%
Banned21%
About half discourage or ban use of personal equipment
About half encourage, accept or tolerate personal
kit use
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What percentage of your workforce would you estimate is using personal equipment (of any kind) for work purposes today?
0% 5% 10% 15% 20% 25% 30%
More that 75% of employees
50% to 75%
25% to 50%
10% to 25%
Less than 10%
Hardly any
Unsure
Approx85% seeing
use of personal equipment for work
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What percentage of your workforce would you estimate is using personal equipment (of any kind) for work purposes today?
0% 20% 40% 60% 80% 100%
Encouraged
Accepted
No clear stance
Discouraged
Banned
More than three quartersA half to three quartersA quarter to a halfA tenth to a quarterLess than one in tenHardly anyUnsure
Organisation’s current stance on
the use of personal equipment for work
purposes?
Proportion of overall workforce
using personal equipment
Percentage of respondents within category
Discouraging or even banning use of
personal kit for work reduces but does not prevent unwanted
behaviour
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Would you highlight any of the following types of employee as being particularly keen on using their own equipment for work? 0% 10% 20% 30% 40% 50% 60% 70%
IT staff
Senior business managers/execs
Creative/Design staff
Middle managers within the business
Field engineers/ technicians/ professionals
Marketing staff
Field sales staff
Temporary/contract staff
General office workers
Field based blue collar workers
Factory/shop floor/warehouse workers
Other
Managers and execs are frequently setting
the precedent
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To what degree are the following used across your workforce?
0% 20% 40% 60% 80% 100%
WindowsMac OS X
Other
WindowsMac OS X
Chrome OSOther
WindowsiPad
AndroidBlackberry
WindowsiPhone
AndroidBlackberry
SymbianOther
5-Extensively 4 3 2
0% 20% 40% 60% 80% 100%
‘Unofficially’ used
Desktop
Notebook
Tablet
Smart phone
‘Officially’ used
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To what degree are the following used across your workforce?
0% 20% 40% 60% 80% 100%
Instantmessaging
Webconferencing
Socialnetworking
Cloud/hostedstorage
5-Extensively 4 3 2
‘Officially’ deployed/endorsed0% 20% 40% 60% 80% 100%
‘Unofficially’ used for work
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Initial interest
Early adoption
Broad adoption
The business technology lag
Initial interest
Early adoption
Broad adoption
Consumer activity Business
activity
LAG PERIOD
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How would you rate the following benefits (or potential benefits) of allowing employees to use personally acquired equipment and/or personal internet service accounts for work? 0% 20% 40% 60% 80% 100%
Increase in employee satisfaction
Increase in end user productivity
User enthusiasm: Kit better exploited
User access to modern/higher spec kit
Reduction in training overhead
Faster intro of new ideas/tech to business
Lowering of capital costs
HR: Easier to recruit/keep ‘talent’
Reduction in support overhead
High benefit Some benefit No benefit Actually a problem
No obvious ‘killer benefit’
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Variation in perceived productivity benefit by level of workforce mobility
0% 20% 40% 60% 80% 100%
More than three quarters
A half to three quarters
A quarter to a half
A tenth to a quarter
Less than one in ten
Hardly any
High benefitSome benefitNo benefitActually a problem
Proportion of mobile employees
in workforce
Perceived level of productivity
benefit
Percentage of respondents within category
Case for consumerisation stronger for mobile workers, but still not a ‘slam dunk’
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Respondent quotes“The smartphone on the desk in front of your monitor is a common distraction, and it takes discipline to ignore chatter from friends. Yes, the argument is that productivity should be improved in other ways, but in my experience having your head down over the smart phone has yet to improve anyone’s productivity here”.
“Initially the consumerisation of IT seems good for users, but in the end they almost without fail back themselves into a corner and need IT to solve their problem. They tend NOT to think in terms of ‘systems’ or wide-scope solutions, rather they only want to solve their personal problem-of-the-moment, and the needs of the organisation are at best secondary”.
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Respondent quotes
“Support is hard enough when everyone is on standardised kit, if we had to support a rainbow of devices bought from high street retailers, how on earth would we keep our SLA's”.
“What about when you can't do any work today because your hard drive has packed up, you have to take your PC back to the retailer?”
“Support contracts need to be considered with personal kit. If someone buys a cheap laptop and it breaks and they've 2 days + to get it resolved, that's a cost to the business.”
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Do you agree or disagree with the following statements?0% 20% 40% 60% 80% 100%
Users are great atselecting the best
technology for their needs
Users can be trusted touse technology safely and
securely
Strongly agree Agree Neutral Disagree Strongly disagree
Users often don’t know what they don’t know
Risks arise from ignorance and/or carelessness
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Understanding of customer requirementsAgree or disagree?
0% 20% 40% 60% 80% 100%
Apple understands the needs ofconsumers extremely well
Apple understands the needs of businessusers extremely well
Apple understands the needs of ITdepartments very well
Totally agree Agree on balance Neutral/unsure Disagree on balance Totally disagree
Source: Freeform Dynamics 2010, 482 respondents
Consumer focused suppliers often don’t help
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How much of a concern are the following in relation to the use of personally acquired equipment and services for work purposes? 0% 20% 40% 60% 80% 100%
Security
Data loss
Compliance
Ability to support users
Support overhead on IT
User distraction (plus associated hidden costs)
Risk of users reinventing the wheel
Equipment fitness for purpose
Cost of users reinventing the wheel
Loss of productivity
Hidden increase in acquisition costs
Major concern Some concern No concern
Clear need for policy and process
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Presence of essential policy and process0% 20% 40% 60% 80% 100%
Who can connect, under what circumstances
Which devices can and can't be used
How business data is secured and protected
What will and won't be supported by IT
How software needs to be licensed
Fully in place Partially in place Ad hoc provision Nothing in place Not important Unsure
Some are well provisioned, some are wide open
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Policy on who can connect and under what circumstances
0% 20% 40% 60% 80% 100%
Actually encouraged
Generally accepted
No clear stance
Strongly discouraged
Totally banned
Fully in placePartially in placeAd hoc provisionNothing in placeNot importantUnsure
Level to which policy is in
place
Stance on use of personal equipment
for work purposes
Those taking a more passive stance are more likely to be exposed
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Presence of recommended policy and process0% 20% 40% 60% 80% 100%
Standards and guidelines relating to the 'suitability'of devices for business use (specs, form factors,
operating systems, ability to secure, ability tomanage, etc)
Policies and guidelines relating to personal datauploaded to the corporate network from a personal
device
Procedures to deal with end of life of personaldevices used for business e.g. data removal,
software removal etc
A mechanism through which personal devices arevetted by IT before connection to the network
Fully in place Partially in place Ad hoc provision Nothing in place Not important Unsure
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Real motivations
Interest & desire
Personal ‘benefit’
Image & status
Adoption of solutions based more on personal want rather than business need
The primary driver is
human nature
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Presence of end user related policy and process0% 20% 40% 60% 80% 100%
Clear policyand guidelines
on theconsequences
of abuse orneglect
Processes toeducate userson policies in
place
Fully in place Partially in place Ad hoc provision Nothing in place Not important Unsure
Protecting the business against the powerful
human forces in play
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Stacking the odds in your favour with the right technology0% 20% 40% 60% 80% 100%
An access and security infrastructurethat can handle unmanaged personaldevices, e.g. limiting access to certainapps, data and parts of the network
Desktop virtualisation to easeapplication and service access on non-
standard devices
Ability to remote-wipe business datafrom personal devices when an
employee leaves or a device is lost
Fully in place Partially in place Ad hoc adoption Nothing in place Not important Unsure
Infrastructure and tools are important
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User virtualisation
Propagating policies and
settings across devices
See Freeform Dynamics Smart Guide for more on this
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Freeform Dynamics Smart Guides
Available in hardcopy form from sponsors or in e‐book format via the Freeform Dynamics website
www.freeformdynamics.com
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Some tips and imperatives to finish• Acceptance as primarily a business issue• IT can help, but does not have the power to control• Ensure governance processes are consumerisation aware
Senior business awareness raising
• Proactive local involvement in planning/prioritisation • Provision of choice, but with appropriate boundaries• Clear policies/discipline around inappropriate behaviour
Minimisation of ad hoc adoption
• Monitor usage patterns to spot trends early• Don’t get hung up on transient fads and fashions• Embrace, substitute or block more persistent activity
Identify and deal with user‐led trends
• More of an orchestration approach to IT leadership• Architect systems with hard core and flexible edges• Virtualise the edge to handle diversity and personal use
Facilitate flexibility via core IT
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Thank You
Questions?Comments?
Copyright 2011 Freeform Dynamics Ltd 30 Copyright 2010 Freeform Dynamics Ltd
The Consumerisation of ITVMUG Meeting, Leeds, 11th October 2011
Dale VileCEO / Managing DirectorFreeform Dynamics Ltd
www.freeformdynamics.com