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ACROSS INDIA

2011 -2012

VM TRAININGVM TRAINING


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This document is for the sole use

of the intended recipient(s) working for Max Retail Stores Ltd.,and may contain confidential and privileged information.

Any unauthorized review, use, disclosure, or distribution

is strictly prohibited.

If you are not the intended recipient,

please delete or destroy permanently this document.

VM PLAN 2011 -2012

THIS DOCUMENT IS CONFIDENTIAL

2JULY 11


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MPM Guidelines

Max retail divisionMens wear/ladies western

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Wall elevations

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Ladies wes

tern /mens we

ar

Maintain the constant level of height on

the wall throughout the departments.

Use only T-bar ,U-bar, straight bars andwooden selves.

Do not hide the text of runner- Right

Side (strictly prohibited)

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Ladies wear western/

mens wea

r Maintain the height of the mannequins

throughout the departments except kids

infants and 2-8 years category.

No tagging on wall and ceiling except

denim walls/mens casuals.

No glass selves on ladies/men's

departments Made props on left side of the wall top or

in middle of the wall.

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Ladies wes

tern /mens we

ar

Merchandising guidelines

Reverse folding recommended instead ofnormal folding.

No reverse hanging allowed No bottom hanging allowed on top level

except printed bottom/skirts (if required inw/w).

Top and bottom ratio to be strictlymaintained.

o No lower level stacking except denim

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Ladies wes

tern /mens we

ar

Color blocking is always left to right andtop to bottom.

Mannequin to be completely acecerize

and cross merchandising preferred/recommended.

Props should be coordinated and logicbased.

No complicated folding and hangingrecommended. It should be alwayscustomer friendly and easy to recognize.

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Ladies wes

tern /mens we

ar

Complete adhere to the plannogramme

and range plans required all the time.

Mentions the price point in all category

including wall elevations.

Hangers are also specific as

Bottom: PM- 36

Top: NC-44NC-41

(clear hangers for ladies and grey for mens)

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Ladies wear/mens wear

If the walls looks empty immediatelyreplace by the another collection or bringcategory or standalone to the wall.

No collection bottom to be stacked.Recommendation is only hanging.

No formal bottom to be hanged both ladiesand mens

Semi formal bottom can be stacked but

required indexing. Every men's formal wall should carry ties

display

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Floor fixtures:4 ways stand

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Ladies wes

tern /mens we

ar[[

4 way stands:

Each 4 ways contains 6 options of top

and 2 options of bottoms. Highlighted different color options of

same category.

Same color will be placed opposite sideof arms.

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Ladies wes

tern /mens we

ar

Highlight 2/single price points wherever

applicable.

Maximum price points to be highlighted

towards the pathways with proper

coordinates.

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Ladies wes

tern /mens we

arGondola:

Each gondola contains adequate options oftop and bottom (top to bottom ratio to bemaintained.

All bottoms and top are uniformly hanged.

Maintain the height of the gondola in all theconcept.

Do not allowed over stacking.

If the Allocated pre-pack is 2 then one ismandatory to hang and other can stackedor apply indexing procedure.

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Ladies wes

tern /mens we

ar

Table programme: Round table /step table

Round table contains 28-30 options

capacity

Step table must be top with bottom

coordinates or adhere with the

plannogramme/range plans

D-rail always belongs to the category topswith coordinated bottoms or adhere with

the plannogramme.

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Propping materials can be use

Bottoms

Bags

Accessories

Shoes

Sandals

And other collection related materials

(props should be easily under stable bycustomer, tagging on wall or ceiling strictlynot allowed in western and mens exceptdenim wall)

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Dos

Denim wall should always with fit talkers.

Every wall/fixtures should have pricepoints

As per given format from H.O. Wall elevation never keep empty.

Gondolas and 4 ways stand need to bestrictly coordinated all the time.

Merchandise needs to be rotate by place toplace/fixture to fixture within subdepartments for getting better result anddesired sell through.

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Dos

Uniformity required in every display

Follow any instructions given by

RM/AM/SM/VM/planning teams.

Strictly follow the range plans/plan o

gram all the time.

Uniformity required in stacking in round

and nesting table.

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Don'ts

No ceiling/wall hanging

Do not display any bust/ torso/leg form

on the self of gondola or top of the round

table coz it hide the section.

Bust/ torso only allowed in step table

and walls.

Do not any top wear without propercoordinated.

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VM PLAN 2011 -2012

21JULY 11

The top level of the wall fixtures to be remained at same level throughoutthe store

Wall Fixtures: Straight arm, U bar, T-Bar.

Tops : Straight arm, T-Bar.

Bottoms should not be displayed on upper section of the wall

Color Combinations: Min 3 -4 options on the wall (Prints & Solids)

Layering to be done for 4-5 pieces on the wall fixtures.

Signages communication should be present on every merchandise.

Denim: 2 -4 options on the wall.

Denims should be hung with clip hangers only.

Mannequins : 3 meter = 2 Mannequins; 4 meter = 3 Mannequins &

5 meter = 3 Mannequins

Browser: 4-6 options to be displayed; 2 straight arm & 2 step arms.

Props: Use merchandise for the display maintaining the balance of the wall.

WESTERNWEAR GUIDELINES


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DENIM

BEFORE

AFTER


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DENIM

BEFORE

AFTER


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DENIM

BEFORE

AFTER


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DENIM


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YOUNG FASHION


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ACTIVE WEAR

BEFORE

AFTER


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LADIES FASHION


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TRADITIONAL ETHNIC

BEFORE

AFTER


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ETHNIC FUSION


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ETHNIC FUSION


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2-8 GIRLS

AFTER

BEFORE


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2-8 GIRLS

AFTER

BEFORE


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VM PLAN 2011 -2012

35JULY 11

The top level of the wall fixtures to be remained at same level throughout

the store

Formals

Wall Fixtures: Straight arm, U bar, Step arm, shelving

Dont allow folding on lower part of the wall

Dont mix 2 styles etc classic & slim

Trousers to be hung only on hangers

Necktie to be displayed with formal shirt wall.

U bar 3-4 options, 2-3 options of trousers can be displayed

Gondola should always have a breakage.

Size cubes should be present in formals.

Activewear:

Jacket sets to be present on the wall.

All the styles of same fabric should be displayed together.

MENSWEAR GUIDELINES


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Table program:

Lowest price to be displayed on the table

Maximum of 2 price points to be displayed

Casual:

3-4 options of shirts to be displayed

On gondola breakage of merchandise is required

Denim:

Indexing is needed with hanging denims via clip hangers

Front Fly display stacking to be done.

Small size of denims to be used for propping

MENSWEAR GUIDELINES


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KIDSWEAR

PRODUCT MERCHANDISINGGUIDELINES


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KIDS SUB DEPARTMENTS

INFANT GIRLS

INFANT BOYS

2-8 GIRLS

2-8 BOY'S

8-14 GIRLS

8-14 BOYS


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FIXTURES AND FITTINGS

WALL,16WAYSSTAND,GONDOLA,NESTINGTABLE, ROUNDTABLE

,WOODENSELVESetc.

STEPARMS,STRAIGHTARMS,U-ARMS,WOODENSELVES,52CM

PEGS(FOR INDEXINGOFBOTTOMS)

NOT-ARMS FOR INFANTSAND2-8YEARSCATEGORIES

USE T-ARMONLYFOR 8-14YEARSCATEGORYFOR WALL

ELEVATIONS.

NOANYOTHER FIXTURESAREALLOWEDEXCEPTMENTIONEDFIXTURES.


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INFANTS AND 2-8 YEARS

GENERALGUIDELINES:

ALLCOLLECTIONSAREDISPLAYINWALLOR FOLLOWTHEPLANO

GRAM.

ALLCATEGORY/STANDALONESARE DISPLAYTOGATHEROR

FOLLOWTHEPLANOGRAM.

BASICBOTTOM CANBECOORDINATEWITHSTORYLINESDURING

THESHORTAGEOFBOTTOMS.

BASICDENIM SHOULDBESTACKEDONGONDOLAWITHDETAILINGANDINDEXED

MAKE SUREEVERY3 TOPHAVEATLEAST1COORDINATES.


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GENERAL GUIDELINES OF PLAN O GRAMS

ALLCATEGORYMUSTBEMERCHANDISEPROPERLYBASEONTHE

PLANOGRAMSAND RANGEPLAN. MAKESURETHEMERCHANDISEISWELLARRANGEDASPER

MENTIONEDONRANGEPLANS.

IFWEHAVEMISSINGOPTIONSOFTHECOLLECTIONYOUCAN

MERCHANDISEALONGWITHSTANDALONETOPSOR BOTTOMS.

BASIC TOPS,BOTTOMSCANOTBEHANGED.

SAMECATEGORYPRODUCTSHOULDBEDISPLAYTOGATHER FOR

CUSTOMER CONVENIANTS

WALL ELEVATIONS:


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WALL ELEVATIONS:

MAINTAINTHEHEIGHTOFTHEWALL

INFANTAND2-8YEARSWALLCONTAINS 3 ROWS

(TOP,MIDDLE,BOTTOM).

TOPLEVELHANGINGOFBOTTOMSISMEDETORY/RECOMMENDED

ININFANTSAND2-8YRSCATEGORY.

NO REVERSEHANGINGALLOWEDINWALLELEVATIONS.

USESPECIFICHANGERSOFINFANTSAND2-8YRS.NO

DEVIATIONSENTERTAINED.

NOCOMPLICATEDHANGINGINGALLOWED(DUETOTHEPRINTED

TOPS. PRINTANDSOLIDTOPSAREEQUALLYDISTRIBUTEDTHROUGHOUT

THE ELEVATIONS.

PROPSAREMEDETORYINEVERYWALLS.


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MODEL OFWALL ELEVATIONS

ENSURES THAT FROCKS, AND ANY

SINGLE

PIECE DRESS NOT TO BE HANG ONTOP LEVEL.

A COMPLETE WALL HAS HANGING

(FRONTAL AND LATERAL),STACKING,AND GOOD HIGHPOINT DISPLAY

(PROPS/MANNEQUINS)

MAKE SURE TOP AND BOTTOMARE COORDINATED AT ANY LEVEL


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16WAY STANDS

SAME COLOR OF THE STORY/CATEGORY NEVER DISPLAY

TOGATHER.

DISPLAY SUCH A WAY THAT FULL LENGTH AND SHORT LENGTH

BOTTOMS ARE NEVER DISPLAY TOGATHER OR FOLLOW THE PLAN

O GRAM ALL THE TIME.

MENTION ALWAYS 2 PRICE POINTS OR PLACE ANY SPECIFIC

SINAGES.

PRINTED TOPS ARE TRY TO DISPLAY IN TOP LEVEL.

HOWTO PREPARE16WAYS(INFANTS/2-8


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( /YEARS

TOP AND BOTTOM SHOULD BEPRESENT AS SHOWN IN PICS

BOTTOM

TOP

MAKE SURE TOP AND BOTTOM RATIOSHOULD BE MAINTAIN ALL THE TIME

FOR EASY COORDINATION AND CUSTOMER

CONVENIENT.


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WOODEN GONDOLA

ALL HANGING AND STACKING RECOMMENDED FOR INFANTS

AND 2-8 YRS CATEGORY.

GONDOLA CONTAINS 2 ROW OF DISPLAY.(SEE PICS IN SLIDE)

2 EACH PRICE POINT SHOULD BE HIGHLITED DIFFERENTCATEGORY/SUBGROUPS IN 2 PRICE TALKERS.


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8-14 YEARS (BOYS/GIRLS)


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MERCHANDISING GUIDELINES

REVERSE FOLDING RECOMMENDED INSTEAD OF

NORMAL FOLDING.

NO REVERSE HANGING ALLOWED

NOT BOTTOM HANGING ALLOWED IN TOP LEVEL

EXCEPT PRINTED BOTTOM/SKIRTS(IF REQUIRED).

TOP AND BOTTOM RATIO TO BE STRICTLY

MAINTAINED.

KIDSWEAR 8-14 YEARS


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MAINTAIN THE HEIGHT OF THE MANNEQUINS THROUGHOUT

THE DEPARTMENTS EXCEPT KIDS INFANTS AND 2-8 YEARS

CATEGORY.

NO TAGGING ON WALL AND CEILING

NO GLASS SELVES ON KIDS DEPARTMENTS

MADE PROPS ON LEFT SIDE OF THE WALL TOP OR IN MIDDLE OF

THE WALL.

KIDSWEAR 8-14 YEARS


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COLOR BLOCKING IS ALWAYS LEFT TO RIGHT AND TOP

TO BOTTOM.

MANNEQUIN TO BE COMPLETELY ACECERIZE AND CROSS

MERCHANDISING PREFERRED/RECOMMENDED.

PROPS TO BE EASILY UNDER STABLE AND LOGICALLY

BASED.

KIDSWEAR 8-14 YEARS


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COMPLETE ADHERE TO THE PLANNOGRAMME AND

RANGE PLANS REQUIRED ALL THE TIME.

MENTIONS THE PRICE POINT IN ALL CATEGORY

INCLUDING WALL ELEVATIONS.

NO COMPLICATED FOLDING AND HANGING

RECOMMENDED. IT SHOULD BE ALWAYS CUSTOMER

FRIENDLY AND EASY TO RECOGNIZE.

KIDSWEAR 8-14 YEARS


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MODEL OFWALL ELEVATIONS

WALL SHOULD BE VERY MUCH BALANCE AND

IDENTICAL IN TERMS OF MERCHANDISING

GIRLS BOYS


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FLOOR FIXTURES:4 WAYS

STAND


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GONDOLAAND4WAYSTANDS:

4WAYSTANDS:

EACH4WAYSCONTAINS6OPTIONSOFTOPAND2OPTIONSOF

BOTTOMS.

HIGHLIGHTEDDIFFERENTCOLOR OPTIONSOFSAMECATEGORY.

SAMECOLOR WILLBEPLACEOPPOSITESIDEOFSTANDS.

KIDSWEAR 8-14 YEARS


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BOYS 3 METER GONDOLA

Make sure there should be proper top and bottom

Hanged on middle of the fixture.


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HIGHLIGHT2/SINGLE PRICEPOINTSWHEREVER

APPLICABLE.

MAXIMUM PRICEPOINTSTOBEHIGHLIGHTED

TOWARDSTHEPATHWAYSWITHPROPER

COORDINATES.

KIDSWEAR 8-14 YEARS

KIDS WEAR YEARS


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GONDOLA:

EACHGONDOLACONTAINSADEQUATEOPTIONSOF

TOPANDBOTTOM (TOPTOBOTTOM RATIOTOBE

MAINTAINED.

ALLBOTTOMSANDTOPAREUNIFORMLYHANGED.

MAINTAINTHEHEIGHTOFTHEGONDOLAINALLTHE

CONCEPT.

DONOTALLOWEDOVER STACKING.

KIDSWEAR 8-14 YEARS


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KIDSWEAR 8-14 YEARS

STACKING LIMITS:

TABLE PROGRAMME:20-25 PCS.

BOTTOMS :10-12 PCS

WINTER WEAR:8-10 PCS.

TRY TO HANG COMPLETE OPTIONS OF TOP AND BOTTOM

ALL STACKING OPTIONS CONTAINS INDEXING ALSO EXCEPT BASIC TOPS.


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LADIESWEARLADIESWESTERN

TABLEPROGRAMME: ROUNDTABLE/STEPTABLE:

ROUND TABLE CONTAINS 28-32 OPTIONS CAPACITY

STEP TABLE MUST BE TOP WITH BOTTOM

COORDINATES OR ADHERE WITH THEPLANNOGRAMME/RANGE PLANS

PROPPING MATERIALS CAN BE USE


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PROPPING MATERIALS CAN BE USE

BOTTOMS,

BAGS,ACCESSORIES,

SHOES,SANDALS

COLLECTION RELATED MATERIALS.

OTHER DESIGNED PROPS (IT MAY BE SEASONAL,ORIGIN,PRINT SPECIFIC.)


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OTHER ELEMENTS

BASIC DENIM SHOULD ALWAYS WITH FIT TALKERS.

EVERY WALL SHOULD HAVE PRICE POINTS.

BASIC DENIM INDEXING TO BE RECOMANDED.

TRYTOGIVE1MTR WALL FOR DENIM 1M BOTHBOYSANDGIRLS

KIDS WEAR GUIDELINES


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The top level of the wall fixtures to be remained at same level throughout

the store

2-8 Wall Fixtures: Straight arm, U bar, T-Bar, Step arm

U bar: 3-4 options; Step arm 1-2 options.

Wall 1 meter: 10 -12 options on the wall.

Layering to be done for 4-5 pieces on the wall fixtures.

Signages communication should be present on every merchandise.

Denims should be hung with clip hangers only.

Mannequins : 3 meter = 2 Mannequins; 4 meter = 3 Mannequins &

5 meter = 3 Mannequins

Browser: 2-8 years 14 tops & 4 bottoms

Props: Use merchandise for the display maintaining the balance of the wall. Infants/2-8 years: 3 layers/rows of fixtures on the wall

8-14 years: 2 layers/rows of fixtures on the wall

8-14 years: Bottoms can be hung on U-Bar, 1 meter 5-6 options

KIDSWEAR GUIDELINES

2 8 GIRLS


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2-8 GIRLS

AFTER

BEFORE

2 8 GIRLS


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2-8 GIRLS

AFTER

BEFORE

2 8 GIRLS


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2-8 GIRLS

AFTER

BEFORE

2 8 GIRLS


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2-8 GIRLS

2-8 GIRLS


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2-8 GIRLS

8-14 GIRLS


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8-14 GIRLS

2-8 BOYS


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2-8 BOYS

2 8 BOYS


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2-8 BOYS

AFTER

BEFORE

8 14 BOYS


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8-14 BOYS

AFTER

BEFORE

8-14 BOYS


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8 14 BOYS

8 14 BOYS


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8-14 BOYS

AFTER

BEFORE

8 14 BOYS


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8-14 BOYS

AFTER

BEFORE

INFANTS


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INFANTS

INFANTS


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N N S

THANKYOU


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THANKYOU

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