vm chronicles no.4 a fourth series of extraordinary retail events

a 4th series of extraordinary

and fascinating retail events

VM-chronicles

from VM-unleashed! Ltd

No. 04

www.vm-unleashed.com

Barefoot in the Park: Footwear Fusion

Nude is a stunning showcase for beautiful silhouettes and fashionforward foot design. The store is a perfect sole-mate with itssimplicity, subtlety, curved lines and standout lighting displays. Eachdesign style is presented as a hero in an array of colours, fabrics,finishes and patterns, displayed its the ideal way to show off theshape, the heal, texture, the sheen the beautiful lines that cometogether effortlessly to create the most desirable footwear around.

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Mighty Martens: Straying Off the Beaten Track

It is no easy "feet" to keep a clear direction for a powerful brandidentity, and also maximise opportunities for the product away from itssafety zone. Dr Martens illustrates intelligent imagination as itscollection strays into dress shoes, formal shoes and casual boots whilstmaintaining its distinct style and rawness. Classic silhouettes are re-incarnated with tantalising textures, finishes and patterns which areboth at odds, yet in complete harmony, with this most celebrated ofboot brands.

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a 4th series of extra-ordinary events


Raw Refined Refreshed: At Its Un-Doctored Best

A brand blended to perfection. New initiatives and collaborations adddifferent dimensions to the celebrated boot brand. Brutus fashionevokes the spirit of a bygone age, tattoo adds new and fascinatingfeatures to stereotypical styles, whilst Agyness Deyn's designs addbows, beauty and frivolity to the famous features. Many paths followedto the Doctor's House.





Stepping On The Toes of Giants: Nude Architecture

When avant-garde Dutch Architecture meets traditional West CountryShoemaking then the world of footwear is in for a shock. Nude is thecollaboration of design and shoes. It creates through a series of designcollaborations and projects some of the most innovative footwear fusionwhere furniture is the upholstery of heels, graffiti the language of lacesand engines the adrenaline that sets the tongues of footwear tailorswagging.





Footnotes: Author of its Own Success

When categories collide, the results can be unexpected and delightful.Author takes a leaf or two from the world of antique books and dustytomes to display its footwear with context and pre-text. From sling-backs to paper-backs, librettos to stilettos, from pigeon toes to classicprose and pump addiction to pulp fiction, we are all walking in thefootstep of giants.





Samba-Rovski! : The Rhythm of Latin Romance

Valentines Day tempts customers of Svarovski with a journey intoTropical Paradise. The retailer creates an immersive, omni-channelexperience linking window displays, internal focal points, websites andfacebook. The initial perception of a traditional Valentines window istransformed as mobile tagging reveals layers of excitement and rewardfor the curious customer.





Style-Rovski! : An Uncut Jewel of a Site

The Svarovski Paradise site combines beautiful imagery and simplevisual genius to link jewellery to occasion in a narrative that looks set torun from occasion to occasion. The simple scrolling technique is nothingshort of inspired as it smoothly takes the browser on a journey throughthe hours and days of the Valentine month. Designed to inspire, itembraces social sharing and e-commerce to bring a little of Svarovski'sdream into the reality of everyone's life.





Windows13: Facebook Facade Drives Bershka's Outlook

Jack Spade has settled in the heart of Brewer Street and become adestination for Soho menswear savvies. The Liz Claiborne brandcontinues its steady international expansion with its first Europeanstore. Whilst its assortment style is classic and understated, the storeprojects its distinct and intimate personality with an eclectic mix ofaccessories and impulse purchases.




VM-unleashed Ltd!11 Moat FarmRoyal Tunbridge WellsKent TN2 5XGUK

Tim RadleyManaging [email protected] 609849www.vm-unleashed.com

VM-chronicles: a series of extra-ordinary events

from VM-unleashed! Ltd

vm chronicles no.4 a fourth series of extraordinary retail events

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series of designcollaborations

world of footwear

footwear fusionnude

desirable footwear

distinct style

beautiful silhouettes

beautiful lines