Vloggers

PewDiePie

• Felix Arvid Ulf Kjellberg• Swedish producer of Let's Play videos on YouTube• As of March 2015, PewDiePie has over 35 million

subscribers • ‘In June 2014, PewDiePie, announced that a fourth

charity drive for "Save the Children" raised over $630,000, surpassing a $250,000 goal’

• This highlights that although PewDiePie creates videos purely for peoples enjoyment, he has used his success to raise money for those in need by engaging with his fans.

• The Wall Street journal states that in 2013, PewDiePie earned $4 million which supports the Wikinomics theory of how his creativity is earning him money

• Rob Walker of Yahoo: "While he can be raucous and crude, it always comes across as genuine.”