vlgbook_2015(07142015)

The Book

FOOLS!

WE FIGHT BOREDOM

WE EATINSPIRATION

BREAKFASTLUNCH&DINNER

OUR CAMPAIGNS

OUR RESULTS

FLOAT LIKEA BUTTERFLY

STING LIKEA BEE

We wrote The Book on legalizing leads using Turn-head Creative,Freetainers and Intrigue. And our clients come for

that cut through all the marketing noise.

Agency of record, you say? Oh boy, them’s fightin’ words. The other guys may be bigger, but we’re smarter, and we’ve got more fight in us. In fact, that’s what we do.

SO YOU READY TO START SOMETHING?

© Copyright 2005-2015 VLG Marketing LLC (“VLG”) All Rights Reserved

Who We AreBefore we learn more about you, we’ll tell you a little about us.

We started as a small, digital agency. We hung tough and now we fight boredom with some of the biggest companies in the world.

We are atypical. We don’t come from the ad world, so we don’t behave like a traditional ad agency, and it’s been that way since the beginning. Our vision for your campaign always accounts for results. Marketing is in a knock-down, drag-out fight for targets’ attention, time and money, and we like to fight. We wield creativity and technology like weapons, and we always keep a keen eye on revenue.

Our founders broke ground in 2005 with a goal of changing the face of B2B marketing. From the beginning, VLG was recognized as the quintessential marketing execution partner for companies thinking outside the box. We landed big clients, delivered

major sales leads, and did it all with a homegrown software solution: the DialogEngine™.

Since then, VLG has been leading the fight against boredom alongside more than 240 companies, ranging from the financial services sector to the technology sector, and everywhere in between.


Our ManifestoEvery business has a set of maxims that govern its decision-making and define its products, services and technological solutions.

These are ours.

Target-centric Marketing

We don’t target companies. We target people. People make and influence purchasing decisions. VLG marketing programs use technology to create personal, variably-delivered content customized on a per individual basis. That’s target-centric marketing.

Freetainer™

VLG doesn’t work on retainer. What does our fixed-fee approach mean? It means no surprises. No long-term contracts. No billable hours. And best of all, it means we can all focus our attention on executing successful marketing programs. When you win business, we win business.

Turn-head Creative™

“We Fight Boredom” isn’t just a tagline. Marketing noise is deafening. Sometimes you need to sneak up on your customers with something unexpected so you can make them react. We drive human behavior by backing up a personalized, dimensional mailer with a kick-butt microsite to help you change the game and earn your way into a conversation.

Honed Processes

We establish clear objectives, deliverables and determinate milestones to keep eachproject on time, on budget and on point.

Technology Drives Revenue

VLG programs are an open book. The technology we use gives you transparency and predictable results that make long term budget decisions easier.


Leadership TeamPete ''The Greek'' Manias

Role: Co-founder, PresidentSkills: Strategy, Vision, LeadershipTraining: BS from Texas A&M University

Brett ''The Sensei'' Hersley Role: Co-founder, CSOSkills: Strategy, LeadGen, Account Management Training: MBA from University of Texas at Dallas and a BS from Texas A&M University

Lee ''Doc'' ParkerRole: Principal, Strategic AccountsSkills: Sales, Account ManagementTraining: Doctorate from Des Moines University

Rich ''The Kid'' SangilloRole: Creative DirectorSkills: HTML5, Animation, Interactive, Info Architecture, UI Design, DevelopmentTraining: BFA from Syracuse University

Don ''Juan'' Abell Role: CMO, Executive Creative DirectorSkills: Operations, Management, Strategy, CreativeTraining: BS & BA from Southern Methodist University

Angela ''All-Bidness'' ShoriRole: Creative Director Skills: Creative, Account ManagementTraining: MA from University of Texas at Austin

Rafael ''The Hunter'' ManiasRole: Principal, Business DevelopmentSkills: Sales, Account ManagementTraining: BS from Texas A&M University

Taylor ''The Closer'' JohnsonRole: Principal, Client Services Skills: Account Management Training: BA from University of Oklahoma

Shane ''The Hammer'' FosterRole: Co-founder, CTOSkills: Technology, StrategyTraining: BS from Texas Tech University

Corey ''LA'' SmithRole: CFO Skills: Strategy, FinanceTraining: BA from University of Southern California

Jon ''The Hound'' Fullrich Role: Creative DirectorSkills: Creative, Design, AnimationTraining: MS from Texas A&M University

Dan ''The Man'' NaughtonRole: Principal, Business Development Skills: Sales, Account Management Training: BS from Stephen F. Austin University


We FightBoredom

Get their Attention Cross Media Invitations

Start the ConversationPersonalized & Trackable Microsites

• Dialog Marketing Program (Engage)• Microbrand Program (Educate & Reward)

1

2

Outbound Personalized URL

Flat Dimensional Email

LuxuryP2P Cards

Magazine AdsMobile

Web Banner Social

Inbound


L.E.A.D.S.The digital space is crowded and complex. To have a true breakthrough moment with your targets, you must first understand online behavior.

Dialog Marketing dictates paths through marketing funnels and sales pipelines to maximize revenue. We’ve identified a five-step process to measure the effectiveness of a program from a user-experience perspective.

We do this by driving traffic to specific web assets. Once targets land on a site, they explore and attach through carefully mapped calls-to-action.

This drives online and offline discussions. Our clients then join these discussions, encouraging their target audiences to share their message within trusted communities.

is for Land

Move the target to web assets, like websites and microsites

is for Explore

Drive click-through, downloads, followed links

is for Attach

Accept calls-to-action, follow, subscribe

is for Dialog

Get demos, calls, callbacks, feedback, suggestions

is for Success

Achieve the pre-determined goal of the program


DialogEngineTM

Campaign Metrics. Real-time Email Alerts. Data Mining. Lead Scoring. It’s all available on a simple and powerful marketing platform. Meet the DialogEngine™.

The DialogEngine™ is the easiest, most flexible platform for busy B2B marketers. Available exclusively through VLG, the DialogEngine™ delivers leads and sales and marketing opportunities.

It’s technology agnostic, integrating seamlessly with Eloqua, SalesForce.com, Pardot, Marketo, and more.

The application is cloud-based, so there is nothing to install. It’s easy to navigate and access, and you can download ongoing campaign reports anytime.

The DialogEngine™ not only generates personalized URLs from predetermined lists, it is also smart enough to generate unique and personalized records. This is marketing’s favorite sales tool.


Dialog MarketingThe rules have changed. Bulk email is in decline. Cold calling is futile. B2B social media looks more like a blindfolded boxer throwing punches than a targeted, measurable activity. So VLG created a better way to talk to folks that were getting pummeled in the marketing melee.

Our expertise is in online engagement and disruptive creative that gets you past the gatekeepers.

Dialog Marketing Programs use intriguing emails and dimensional mail pieces to drive the highest possible

number of key business professionals to the internet. Once we grab their attention, we use personalized, online experiences on microsites and websites to capture behavioral information you and your team will later use to engage them.

We’re basically giving you the ability to identify and track a prospect through the marketing funnel and sales pipeline to close. This gives you the power to transform your marketing department from a spending center to a revenue engine.

APPOINTMENTSDEMAND GEN AWARENESSLEAD GEN

Opportunities

Hit Click-Through Call-To-Action

Invitations

Non-Responder

Keep Mailing


MicrobrandingHow many clicks does it take your prospects to get information about a product? If it’s more than two, you need a microbranding site. Microbranding is VLG’s version of a resource center.

Content-heavy corporate websites are ineffective when it comes to luring a target. However, if you make relevant content available in smaller, easier-to-understand microsites, you circumvent

the bureaucracy of making regular changes to your corporate website with a trackable tool that can be used to launch and automate marketing interactions.

These nurturing programs help build communities around specific issues, and provide access to videos, collateral, development demos, press releases, web casts, and other targeted digital assets.

PRODUCTLAUNCH

EDUCATION THOUGHTLEADERSHIP

NURTURE

Possible Approaches

Resource Center • Educate • Promote

• Launch

What's Included

e-Magazine • Nurture

Train/Onboard • Channel Partners

• Customers • Employees

Earn points through

engagements with videos, case studies, demos, and

more!Retargeting Media


VersioningNot all targets are created equal. That is why we provide you with the option to version your programs by messaging, language, channel, and demographic.

That way, instead of giving your targets a one-size-fits-all solution, you can send each of them down a custom, predetermined path that is more likely to turn them into a hot lead.


BranchingOur sites are more than just fun; they’re smart.

When you apply our branching feature within a microsite version, you’re essentially allowing your client to choose his or her own adventure and experience.

And while this allows you to tailor your message specifically to each target, it also allows you to learn more about them, including their role, their needs, their customer status, their industry vertical, and whether they’re looking to launch a product.

Getting all of that information just by asking a few questions? Now that’s smart.


What better way to gain top-of-mind awareness with prospects than to serve up great ads on websites people visit daily?

Consumer companies have been retargeting forever. We decided to bring it over to the B2B side.

We track when prospects respond to your program and visit your microsite. Once there, we cookie them. For the next 90 days, five times a day, prospects see your banner ads.

Retargeting Click-through isn’t the goal here. The goal is to create impressions on prospects. With this practice, we’ve driven 10x the normal amount of traffic to our corporate website.

See for yourself. Once you’ve responded to one of our campaigns, you’ll practically be seeing our banner ads in your dreams.


Everybody loves a good trade show, but most companies don’t know how to host a booth that will generate leads. Want to have an awesome event that actually brings in business? Let us make your booth the hot place to be.

The secret is…there is no secret. Meld traditional promotional events with the trackability of the web. Duh.

Event Solution

BoothBooth

345634563456

With VLG, promotional events aren’t just about booth space, location, flat screens, and traditional media. We create a subtle, personalized digital component with pocket stay-power.

Using the DialogEngine™ and unique URLs, you can pin down which visitors are likely customers versus those just looking for freebies.

You get a little information about your visitor, they get a unique card with a URL made just for them.

Swap Cards Track BehaviorCapture Metrics & Qualify Leads

Your visitor goes to the URL on the card and finds a personalized message. You’re alerted with when and what they do.

You collect metrics as specific as clicks, downloads and time spent on the site, so you can follow up with quality leads.

1 2 3


Exit SurveyYou can’t win ’em all…or can you?

Our Exit Survey re-engages uninterested prospects by requesting feedback when they attempt to leave the microsite. They receive an incentive in exchange for answering a few questions, thereby providing you with valuable information.

This could be anything from a gift card to a tablet. Let us bring your dead leads back to life with our Exit Survey!


Reward SystemTM

The more you learn, the more you earn…

Our Reward SystemTM taps into your target’s competitive nature by awarding them points for taking certain actions. For example, they can monitor their own progress on the microsite as they download packets (25 points), “like” you on social media (50 points) or provide feedback (10 points).

There’s no limit to the actions they can earn points for. It’s all up to you. At any time, the target can visit an online store to shop for designated items that are available at different point levels.

It’s a fun, proven way to engage and inform your targets about your company and offerings.


In the world of personalized dialog marketing, nothing is more important than your list of prospects.

Ahhh, lists. They’re a pain to build, a hassle to update, frequently inaccurate, and certainly time consuming. Luckily for you, VLG has created a way to help you dodge all of those list issues so you can concentrate on what’s important to your business.

Using the Valid8™ process, VLG will verify eight key attributes of your target data. Most lists are delivered within two weeks.

In short, VLG acquires, cleans, updates, and manages your lists.

List Services

Get Started1Acquire a list.

Perform Quality Control2Identify invalid data.

Approve for Mail3Validate deliverability.


APPT SystemTM

Access. People. Process. Technology. What we do is much more than just appointment setting.

Our commited and experienced sales team uses real-time response, specific subject matter knowledge and our efficient process to turn warm leads hot and deliver them straight to you.


Lead Cloud Program

TM

We’re all about helping you get the most out of your marketing dollars. With the Lead Cloud Program™, we help you do just that.

While you could spend $50 taking a potential client out to dinner, we suggest you save the time and let us make that $50 work harder for you. Get the full spectrum of everything we offer, including Dialog Marketing Programs, emails, a Microbranding site,

direct mail, retargeting, banner ads, the Reward Point System™, and more for $50 a target. Yep, you read that right. That includes over 30 marketing touches per target over the course of a year, and the option to extend the program as long as you need.

And the best part? You don’t have to do a thing. Sit back, relax and watch the leads roll in.

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