vizcon 2020€¦ · demo workshop kenonvinson vision to viz –creating a data story from scratch...
TRANSCRIPT
Post-Conference Review
VizCon 2020
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Promotional Mileage
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
SMX proved to be a strategic partner for VizCon in terms of venue location and promotional mileage.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
SM Convention Center (Venue Partner)As venue partner for VizCon2020, SMX used their social media page and LED billboards to promote the event
VizCon maximized SMX media platforms to reach a wider audience from the promotional phase to the event day.
Event Promotional Mileage
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Inquirer.NET (Media Coverage)Inquirer is one of the most visited news website in the Philippines, with average of 80 million pageviews per month and approximately 14 million users
An exclusive article with a leading news outlet gave an in-depth look at VizCon prior to the event.
Event Promotional Mileage
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Program and Content
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Conference Theme | Speakers | Topics | Tracks | Program Flow
Program & Conference Content
VizCon 2020 is the Philippines’ largest data storytelling summitVizCon 2020 featured an international speaking line up of data storytelling and analytics thought leaders from Tableau, Microsoft, PwC and StoryIQ.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Conference topics covered theory, tools, concepts, and practical applications all related to data storytelling.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Keynote 1
Diedre DowningThe Essential Elements of
Powerful Data Stories
Keynote 2
Mrinal DaryaniSpeaking the Language of
Data with Tableau
Keynote 3
Dominic BohanStructuring Your Story Like a Management Consultant
Demo Workshop
Kenon VinsonVision to Viz – Creating a Data Story from Scratch
Panel Session – Bridging Data and Storytelling to Create Insight
Panelists: Diedre Downing and
Mrinal Daryani
Moderator: Maria Rosell Gomez
Conference Agenda (AM)
Conference topics covered theory, tools, concepts, and practical applications all related to data storytelling.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Conference Agenda (PM) (I)
Keynote 4
Herns HermidaWhat’s New with PowerBI and
What’s Next?
Talk
Unise ChuaPacking Your Beaded Handbag for
Big Data Visualization
Talk
Denise TanHow I Improved Air
India’s Awards Chart
Demo
Mrinal DaryaniGoing the Distance
with Maps
Survey Results
Leilani Layug | Weddy DiamdaMaking the Big Leap: Are We Ready for
Data Analytics?
Conference topics covered theory, tools, concepts, and practical applications all related to data storytelling.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Conference Agenda (PM) (II)
Talk
Alyssa CoData as the Prologue, the Hero, and
the Finale in Creative Campaigns
Demo
Isaac ReyesThe Art of the Impact Metric
Talk
JP Domingo |Jay Manahan
Hobbies and Life Visualized
Talk
Martin NgWeaving Your Data Story Together
With a Compelling Narrative
Panel Session – The Art of Presenting Data to Upper Management
Panelists: Isaac Reyes andDominic Bohan
Moderator: Mary Jade Divinagracia
Conference topics covered theory, tools, concepts, and practical applications all related to data storytelling.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Logistical Matters
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
3
Attendees were kept engaged throughout the conference with corporate giveaways, photo wall and interactive booths.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Partnerships and Sponsors
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Sponsors set up their own booths to accommodate inquiries and build their network of leads.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
PricewaterhouseCoopers PH played a role in facilitating panel discussions and sharing market insights.
PwC Philippines(Knowledge Partner)As part of the partnership, PwC conducted a survey about the Philippines' state of readiness with respect to data analytics and business intelligence. PwC shared the results with VizCon2020 attendees
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Event Day Experience
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Registration | Flow | Special Activities | Look & Feel
Event Day Experience (UX)
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Social Media Content
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
A social media content plan was implemented leading up to VizCon, following its theme.
VizCon 2020 Social Media AssetsDedicated Facebook page and LinkedIn event page - updated regularly to drum up interest for the event
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
The content plan built up not just the topics, but the expertise of key speakers as well.
Content Message FocusLeadership | Expertise | Skills | Tactical and others
Leadership and Expertise
Skills
Tactical and others
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Facebook Live PostingFacebook live updates and speaker quotes
Speaker quotes and images were shared live on social as the talks happened, which speakers can share with their networks.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
The social media page helped increase awareness and consideration for the event.
59,180Peak post reach
Facebook Page Stats
275Peak reactions
3,284post reach
236post clicks
1,110post reach
130post clicks
3,607post reach
253post clicks
1,100post reach
11 secave watch time
Top Performing Posts
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
VizCon obtained comprehensive feedback posts from participants commending the content and choice of speakers.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Audience Profile
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
The conference attracted fresh and seasoned professionals alike, as visualized in a live interactive digital chart.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Co
pyr
igh
t ©
20
20 b
y S
tory
IQ.
All
rig
hts
re
serv
ed
.
Said professionals come from a variety of industries, from companies large and small.