vivas health addresses data quality
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Vivas Health addresses data quality. Presented by: Sean Bellamy Date: 13 th February 2007. Introduction. Offering the benefits currently enjoyed by your current insurer and much much more Increasing levels of cover in all the key areas Hospitals covered Overseas cover Maternity cover - PowerPoint PPT PresentationTRANSCRIPT
Vivas Health addresses data quality
Presented by: Sean Bellamy Date: 13th February 2007
Introduction
Offering the benefits currently enjoyed by your current insurer and much much moreIncreasing levels of cover in all the key areas
Hospitals coveredOverseas coverMaternity coverCover for scan centresCover for more primary care practitioners
Bringing customer service and administration to a new level Value for money
Goals
36.Overall Satisfaction Rating Compared to Industry Average
5.5Major Airline
5.5Transport
Mean Score
Rating out of 7 where one is extremely
dissatisfied and 7 is extremely satisfied
Telecommunications (Mobile)
Energy Supply
Public Body
Major Financial Institution
VIVAS Health
5.6
5.3
4.7
5.4
5.8 (6.0)
( ) = 2005
Goals
Building a BRANDMaximise on being FIRSTCOMMUNICATE more and to the right peopleCONSISTANT customer experience and serviceKeeping COSTS downEFFECIENCY through INNOVATIONACCURATE data capture
All of these have links to DATA QUALITY
Dun Leary Dun Laoghaire
Challenges
Letters and Applications
Intermediaries
Call Centre
Advertising
Web
Challenges
Poor quality addresses impacted almost every area of our business:
Compromising important organisational decisionsLimited controlMissed opportunity Increased costLimited ability to react
Reduce efficiencyCapturingRefining
Damage customer relationshipsMailings could be delayedMay not reach their target audienceIncreased calls and resendsPoor first impressions
ResultsQuickAddress Pro has given us:
Increased confidence, integrity and reduced riskSpelling (Dun Laoghaire x13)Missing information
ProfessionalismCustomer service
Improved data qualityIncrease marketing accuracy and ROI
EfficiencyLowering admin costsIncreased speed through fewer keystrokes
ReliabilityFewer returnsReduced calls
Cost savingsImproved analysisBetter customer profilingAccurate and controlled campaignsReduced wastage
Future
Continuous improvement strategyCustomer ServiceQualityInnovation
CRMAnalysisIntegration and comparison
Customer profilingTailored communicationRegional CampaigningGet away from one size fits all
VIVAS Health addresses data quality
Thank you for listening
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