vivanista training - take your fundraiser to the next level
DESCRIPTION
Learn what it takes to take your fundraising to the next level by using microsites for specific campaigns. In this session, Bartlomiej Skorupa, Co-founder and Executive Director of Groundwork Opportunities will share his story of going from e-commerce consulting for Fortune 500 companies to leading a startup nonprofit achieve dynamic growth through the use of personal fundraising campaigns. Whether you are dipping a toe in personalized fundraising or would like to take it to the next level by building your own, Bart will share what he's learned both in the corporate and nonprofit sector that built the most efficient fundraising platforms in the world today. Specifically, you'll walk away with a clear understanding of how to effectively use microsites for fundraising, where to start with existing services, how to get your community excited about it, and then how to build your own with minimal funding. Key Takeaways - Visualize: Develop your campaigns to have specific, tangible results - Organize: Structure a hierarchy of all your campaigns to help prioritize and manage your contacts - MicroSize: Utilize existing microsites to promote these individual efforts (or build your own!) - CrowdRise: Get your fans and ambassadors excited about your efforts - Emphasize: Show the impact. Crowdsourcing on microsites work because people see their impact Bartlomiej holds a BA in Finance from the University of Illinois and has 10 years working experience in management and IT consulting, having worked for both Accenture and Slalom Consulting. Working in various industries, Bartlomiej held numerous management positions in 10+ Fortune 500 companies implementing efficient business practices in the USA and Europe. After a life-changing medical emergency while volunteering in Madagascar, Bartlomiej switched careers into the nonprofit sector by co-founding Groundwork Opportunities, a nonprofit that targets self-sustaining community projects in developing world countries. By leveraging best practices from the corporate sector, Groundwork Opportunities has raised nearly $1M in support over the past three years of existence and impacts over 1,000 people/day in Africa, Asia, and Central/South America. Learn more at vivanista.comTRANSCRIPT
CROWDSOURCEyour future
Purpose• Be able to simply track and manage your impact
• Leverage the power of microsites
• Crowdsource your impact
• Seven years experience in management and IT consulting
• 10 Fortune 500 clients in both USA and Europe• Core Competencies:
• E-commerce and Retail• Operational Effectiveness • Customer Relationship Management• Supply Chain Logistics
Bartlomiej Jan Skorupa
• Three years experience as Executive Director of GO
• Core Competencies: • E-commerce and Nonprofit Management• Operational Effectiveness • Customer Relationship Management• Fundraising and Scaling Business
Development
Groundwork Opportunities
: Mission and VisionMission
A world in which every human being has access to clean water, healthy food, basic education, affordable health care, and a home to live in. A world where every person rich or poor has the power to create opportunities for themselves and for others.
To create a world beyond poverty by investing in groundbreaking ideas, empowering local leaders, and engaging communities.Vision
$ $ $
Project Operations Event
ORGANIZEa structure
LEVERAGEmicrosites
BUILDyour own
MicroSite Campaigns
NARROW the View: Web page(s) supplemental to
main site
Demo the IMPACT: Connected to specific
cause/asset
Engage the CROWD: InteractiveIndividual
Group
Event
Micro | Macro
Campaign
Target Audience
Focused Objective
Short Duration
Demo Direct Impact
Main Page
Many Audiences
Many Objectives
Long Duration
Demo Indirect Impact
(your campaign) (your site)
The Why Factor
I did
THAT
ORGANIZEa structure
Groundwork OpportunitiesParent Campaign
GO OperationsChild Campaign
Annual Dinner Donate Page
Campaign1
Campaign2
Project FundingChild Campaign
Project XChild Campaign
Donate PageChild Campaign
FundraisingEvent Champion
• Single Donor• Monthly Donor
GO Uganda (Parent Campaign)
Fundraising Event (Child Campaign)
Donation 2
Donation 1
Donation 3 Donation 2
Donation 1
Donation 3
Champion A (Child Campaign)
Donation 2
Donation 1
Donation 3
Sample Campaign Hierarchy
Heather
I want to raise $$$
Party
Let’s raise $$$
LEVERAGEmicrosites
$
(you) (champion)
WHYWHYwhy
what
how
Source: Start With Why – Simon Sinek
the sourcemarket
BUILDyour own
Yours | Theirs
What You Get
No* Fees
Interactive
Your Branding
Built into CRM
What They Give
Fees
Interactive
Their Branding
Stand Alone Service
SalesForce Foundation: The “1/1/1” Model•1% time We promote a culture of caring and help Salesforce employees find meaningful ways to spend their 6 paid days off a year devoted to volunteerism.
•1% product Donated and discounted Salesforce CRM licenses help nonprofits increase their data management and operational effectiveness so they can focus on their core missions.
•1% equity Founding stock provides funds for grants and monetary assistance, especially to support youth, technology, and employee-inspired volunteer projects.
Google Grants: The 100% Model
Google Grants is a unique in-kind donation program awarding free
AdWords advertising to select charitable organizations. Includes:
• 0% Payment Gateway fee processing
- Ex: $100 donated on your site = $100 in the bank
• $10,000 monthly Google AdWords Credit for advertising
- Google Grants will credit $300/day with free advertising
A Brief Definition of the World(according to SalesForce)
Leads
Contact
Donation
Campaigns
DonationCampaigns
Marketing tactics that are designed to achieve specific
goals that can be tracked and measured using Salesforce.
Leads
Someone who has expressed an interest your product or service
Contacts
Someone who has an established relationship with
your product or service
Donations
Financial or in kind contributions made to your
organization.
$
?
+
SalesForce (CRM)
Google Checkout
$
Wufoo+
?
Don
I want to volunteer
Kyle
I want to stay tuned
Heather
I want to raise $$$
Heather
I want to raise $$$.For GO’s farm project in Uganda. And specifically for beehives.
Google Checkout
$SalesForce
(CRM)
Thanks for the
beehive!
Follow the MoneyCreate links from the internet page to the payment gateway provider to
the SalesForce campaign.
THINK
in systems
Live Demo
Next Steps
Ready to further?
Please contact Bart Skorupa at [email protected] to learn more
or meet me in person at:
Twitter @goworksFacebook facebook.com/goworks