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TRANSCRIPT
March 2017
VIVA Group Corporate
Presentation
Agenda
Industry Overview
Our Performance
Our Entertainment
Our News
2
3
4
5
Our Company1
Our Digital6
2
VIVA Corporate Structure, lean and focused on core businesses
3
>175MTV Audience
>70%Content produced
in-house
40MDigital Audience
(PT Visi Media Asia Tbk.)
(PT Intermedia Capital Tbk.)
(PT Cakrawala Andalas Televisi)
(PT Lativi Mediakarya)(PT Viva Media Baru)
Free-To-Air (FTA) TV New media (Online)
#2 Entertainment TV Station in FY2016,
focusing on entertainment content for
families and children.
#1 News and Sport TV
Station for eight consecutive
years focusing on content for
a male audience.
Leading digital multiplatform
portal focusing on news and
lifestyle content.
INDUSTRY
OVERVIEW
Indonesia’s demography: Female, young, rapidly growing middle class
Upper 1 Upper 2 Middle 1 Middle 2 Lower
2016
2017
Social Economic Classification (SEC)
Age
Female
Male
51.4
48.6
51.9
48.1
Female Male
2016 2017
Source: 1 Jan - 28 Feb 2016 & 1 Jan - 28 Feb 2017, Total TV, 11 Cities, Reach 000’s
51.9
48.1
79%
5-9 10-14 15-24 25-34 35-44 45-54 55+
2016
2017
2016 Media industry advertising expenditure increased by 53% since
2011, still growing, FTA TV remain as the dominant media platform
6
(USD mn)
Industry Landscapeby Media Partners Asia February 2017
920 1,057 1,176 1,281 1,246 1,345 1,439 1,535 1,630 1,720 1,790 37
66 103
145 195 275
371 483
584 654
719
-
500
1,000
1,500
2,000
2,500
3,000
3,500
2011 2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F
FTA Digital (Online/Mobile) Others
60%66%
2,723
2,533
2,3302,132
1,9521,9861,804
1,600
1,389
2,9972,873
64%65%66% 62%63%64% 61% 60%60%
VIVA FTA TV stations focused, specific, targeted and successful
Source: AGB Nielsen Media Research 11 cities, index, 01 Jan – 28 Feb 2017
7
Less Effective
Effective More Effective
MEDIA
ANTV TVONE RCTI GTV MNCTV SCMA IVM TRANS TRANS7 METRO
MALE 109
FEMALE 123
5-9 133
10-15
15-24
25-34
35-44 117 102
45-54 108 174
55+ 115 206
UPPER 1 117
UPPER 2 105 107
MIDDLE 1 105
MIDDLE 2 106 107
LOWER 102
MNC EMTEKTARGET AUDIENCE
GENDER
AGE
SEC
VIVA TRANS CORP
OUR
PERFORMANCE
VIVA is the fastest growing media group by far, increased TV Share by 110%
since 2011, top gainer from 2016 to 2017
9
Source: Nielsen TA All People, 1 Jan - 28 Feb 2016, 1 Jan - 28 Feb 2017
9.810.7 11
15.6 14.9
17.3
20.6
0
5
10
15
20
25
30
35
40
2011 2012 2013 2014 2015 2016 2017
MEDIA GROUP SHARE PERFORMANCE
2011 - 2017
2.6
3.6
4.5
5.9
6.3
9.3
10.7
12.1
16.6
17.3
RTV
NET
GTV
TRANS
TRANS7
MNCTV
IVM
SCTV
RCTI
ANTV
ENTERTAINMENT TV
1.51.71.9
3.3
KOMPASTVINEWSTV
METROTVONE
NEWS TV
4.3
-0.5-1.9
-2.7-4-3-2-1012345
VIVA SCMA TRANS MNC
TV SHARE GAIN (LOSS) 2016 TO 2017
JAN-FEB 16 16.3 23.3 14.1 34.8
JAN-FEB 17 20.6 22.8 12.2 32.1
# OF TV 2 2 2 4
VIVA has a proven track record of outperforming industry revenue, 2012-2016
revenue CAGR of 16.5%
(IDR bn)
1,253
1,690
2,273
2,109
2,686
-
500
1,000
1,500
2,000
2,500
3,000
2012A 2013A 2014A 2015A 2016A
Revenue
Revenue Contribution Prime Time (PT) vs. Non-Prime Time
(NPT)
2012 2013 2014 2015 2016
ANTVPT 51% 50% 54% 58% 36%
NPT 49% 50% 46% 42% 64%
tvOnePT 38% 36% 32% 33% 34%
NPT 62% 64% 68% 66% 66%
Gross Advertising by Sector
2012 2013 2014 2015 2016
F&B 34.3% 33.6% 39.9% 45.4% 41.8%
Toiletries 16.7% 14.6% 11.0% 12.3% 16.9%
Healthcare 10.8% 12.4% 12.0% 12.2% 11.9%
Household 6.8% 6.4% 5.8% 6.9% 7.1%
Telco 6.7% 7.8% 10.2% 6.7% 6.6%
Tobacco 2.8% 3.0% 4.3% 3.8% 4.6%
Automotive 3.3% 3.1% 3.6% 2.0% 1.2%
Financials 1.8% 2.1% 1.8% 1.6% 1.3%
Property 1.1% 0.5% 0.4% 0.2% 0.1%
Others 15.7% 16.5% 11.1% 8.9% 8.5%
10
11
(IDR bn)
Programming & Broadcasting (PB) cost has risen in-line with Tier 1 status, however, VIVA is able to control PB cost to revenues at 30-34%
429 391
709 674
856
-
100
200
300
400
500
600
700
800
900
2012 2013 2014 2015 2016
PB Cost
% PB Cost to revenue VIVA vs. Peers
(%) 2012 2013 2014 2015 2016*
VIVA 34.2% 23.1% 31.2% 32.0% 32.2%
MNCN 44.6% 42.4% 40.9% 42.4% 42.0%
SCMA 31.1% 34.7% 36.2% 35.8% 38.6%
*) MNCN and SCMA’s figures are adjusted annualized figures over 9M16
PB Cost per Hour VIVA vs. Peers
(IDR
mn)2012 2013 2014 2015 2016*
VIVA 24.4 22.3 40.5 38.5 49.3
MNCN 106.1 105.1 103.6 103.9 84.0
SCMA 58.1 73.3 84.2 86.7 100.2
*) MNCN and SCMA’s figures are adjusted annualized figures over 9M16
12
2016 EBITDA margin improved to 31.7%, with further room for improvement as
margin targeted to be on par with peers
(IDR bn)
326
655
866
628
852 26.0%
38.7% 38.1%
29.8%
31.7%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
-
200
400
600
800
1,000
1,200
2012A 2013A 2014A 2015A 2016A
EBITDA EBTIDA Margin
Robust 2016 revenue growth of 27% driven by strong market share acquisition
13
(IDR bn) 2012A 2013A 2014A 2015A 2016A
Revenue 1,253 1,690 2,273 2,109 2,686
Revenue Growth (%) 25.4% 34.9% 34.5% -7.2% 27.4%
PB Cost (429) (391) (709) (674) (825)
Op Expense (498) (645) (698) (806) (1,003)
Depreciation (67) (68) (94) (106) (102)
EBITDA 326 655 866 628 858
EBITDA Margin (%) 26.0% 38.7% 38.1% 29.8% 32.0%
Net Income (Loss) 73 106 173 (482)* 477
Net Margin (%) 5.8% 6.3% 7.6% -22.9% 17.8%
* Net Loss in 2015 was mainly attributed to unrealized forex losses
OUR
ENTERTAINMENT
ANTV dominant with the female audience
Female ADEX is about 60% of total ADEX in 2015 and is growing in each year
15
60
70
80
90
100
110
120
130
Jan 2
013
Jan 2
014
Jan 2
015
Jan 2
016
Jan 2
017
Feb 2
017
Female Male
Source: AGB Nielsen Media Research, 11 Cities, Index by Month, 1 Jan 2013 – 28 Feb 2017
*) without World Cup 2014, **) 1 Jan 2017 – 28 Feb 2017
INDEX
Year Female Male
2010 95 105
2011 96 104
2012 99 101
2013 102 98
2014* 104 96
2015 111 89
2016 125 75
2017** 123 77
ANTV’s average TV Share in 2017 is 17.3%, #1 amongst FTA TV stations
16
Source: AGB Nielsen Media Research, all people, 1 Jan 2001 – 28 Feb 2017
YTD ANTV’s share performanceANTV 2.2 17.3
RCTI 2.1 16.6
SCTV 1.5 12.1
IVM 1.3 10.7
MNCTV 1.2 9.3
TRANS7 0.8 6.3
TRANS 0.7 5.9
GTV 0.6 4.5
NET 0.4 3.6
RTV 0.3 2.6
Sh
are
(%
)
4.5 4.0
4.6 4.7 5.4
6.1
5.0 5.5 5.6
7.2
6.1 6.9 6.7
11.2 11.4
14.0
17.3
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
02.00 – 05.59
(ALL PEOPLE)
06.00 – 12.59
(ALL PEOPLE)
13.00 – 16.29
(ALL PEOPLE)
16.30 – 22.29
(ALL PEOPLE)
22.30 – 25.59
(ALL PEOPLE)
Source: AGB Nielsen Media Research, 11 Cities, 1 Jan – 28 Feb 2017. All People
#1
#1
#2
#3
#3
TVS %
At ANTV we treat every daypart as a Prime Time
Morning SlotAnimasi Pagi, Putri Duyung Animasi Siang
Noon Time SlotAnandhi & GEET
Prime Time SlotArchana, Gopi, Lonceng Cinta, Mohabbatein,
Cahaya Cinta
Night Time SlotTake Me Out Indonesia, PESBUKERS
17
“The Winning” combination of local and outstanding foreign content
18
DRAMA SERIESPROGRAMS
ENTERTAINMENTPROGRAMS
MORNING CINEMA
NEWS & SPORTPROGRAMS
0.10.20.30.30.3
0.60.6
1.11.2
1.61.71.71.8
2.1
INEWSTV
RTV
METRO
NET
KOMPASTV
GTV
TVONE
TRANS
TRANS7
RCTI
IVM
MNCTV
SCTV
ANTV
0.20.20.20.30.40.50.5
0.70.91.0
1.41.71.7
2.2
RTV
METRO
NET
KOMPASTV
INEWSTV
TRANS
GTV
TVONE
MNCTV
SCTV
IVM
RCTI
TRANS7
ANTV
0.20.20.3
0.70.70.70.8
1.01.01.01.1
1.41.7
2.4
METRO
RTV
NET
KOMPASTV
TVONE
GTV
INEWSTV
TRANS
MNCTV
SCTV
IVM
TRANS7
RCTI
ANTV
0.10.20.20.30.30.40.50.6
0.90.9
1.11.4
1.92.9
INEWSTV
RTV
KOMPASTV
METRO
NET
TVONE
GTV
TRANS
TRANS7
MNCTV
SCTV
IVM
RCTI
ANTV
0.10.10.2
0.40.50.6
0.91.11.21.21.2
1.51.7
2.1
KOMPASTV
INEWSTV
RTV
GTV
METRO
TVONE
TRANS7
IVM
MNCTV
NET
TRANS
SCTV
RCTI
ANTV
0.10.10.20.30.3
0.50.7
0.91.11.21.3
1.52.6
3.3
RTV
INEWSTV
METRO
TRANS
KOMPASTV
NET
TVONE
GTV
MNCTV
TRANS7
SCTV
IVM
RCTI
ANTV
0.20.30.4
0.60.70.70.7
1.31.41.5
2.52.7
3.03.1
RTV
METRO
KOMPASTV
INEWSTV
NET
TRANS7
TVONE
GTV
MNCTV
TRANS
SCTV
RCTI
ANTV
IVM
Meet & Greet Veera
(All People)
Ketemu Uttaran
(All People)
Meet & Greet Lonceng Cinta
(All People)
Meet & Greet Thapki
(All People)
Meet & Greet Baalveer
(All People)
Meet & Greet Gopi
(Female)
Rahasia Hati Cansu & Hazal
(F 25+ Upper)
Bringing the stars closer to the audience develops brand loyalty
19
Mahabharata:Shaheer Sheikh
Jodha Akbar:Ravi Bhatia
Uttaran:Vaishali Thakkar
Jodha Akbar:Ravi Bhatia
Cinta Di Langit Taj Mahal 1 & 2 Roro Jonggrang Malaikat Kecil Dari India
Veera:Bhavesh Balchandani
Harshita Ojha
PLAN
2017
Building ties with audience by extending stars into local shows
20
ANTV’s signature shows are linked to drama series
21
OUR NEWS
22
tvOne #1 News and Sport FTA TV
23
3.8
2.3 2.1 1.9
TVONE METRO INEWS KOMPAS
NEWS TV AUDIENCE SHAREFebruary 2017 ; TA 15+UM1, 11 Cities
Source: Nielsen - 11 Cities; Share; 15+ UpperMiddle1; 1 Jan – 28 Feb 2017
tvOne #1 for Breaking News “Always”
24
Source: Nielsen - 11 Cities; Share; 15+ UpperMiddle1
6.7
4.3 3.8 3.3
Ship on Fire Breaking News
1 Jan ‘17 15:00-17:00
8.5
5.14.1
2.4
Ahok Trial Special News
3 Jan ‘17 08:30-09:30
7.55.7
4.5 4.4
Ahok Trial Special News
10 Jan ‘17 08:30-09:30
7.6
4.6 4.22.8
Ahok Trial Special News
17 Jan ‘17 08:30-09:30
7.5
4.3 3.8 3.3
Rakyat Memilih Special News
15 Feb ‘17 06:30-23:00
25
tvOne the #1 source for global coverage by International media
tvOne #1 Talk Show Programs to supplement leading news coverage
26
1.1
0.8 0.8 0.80.7
0.60.5 0.5 0.5 0.5
LAWYERSCLUB
MATANAJWA(F05) -
METRO
LAWYERSCLUB(R)
APA KABARINDONESIA
MALAM
ROSI -KOMPASTV
SUARAKYAT BENANGMERAH
PRIMETIMENEWS -METRO
NSI NEWSSTORY
INSIGHT -METRO
DUA ARAH -KOMPASTV
Source: Nielsen; 11 Cities; 15+ Upper Middle 1; 1 Jan—28 Feb 2017
JESSICA ON MIRNA HOMICIDE
8 Nov ‘16 TVR 4.4 TVS 19.2
11 Oct ‘16 TVR 2.5 TVS 11.4
AFTER AHOK APPLOGIES…
AFTER “411 RALLIES”
4 Oct ‘16 TVR 2.8 TVS 14.3
KANJENG DIMAS
tvOne #1 Fight Sport Programs
Season 1 Season 2
5.37
9.10
One Pride Audition
27
OUR DIGITAL
28
2016
130 %(est)
Indonesia is the sleeping giant for digital media!
Source: Effective Measure, Daily Social id, Indonesia TMT Updates, Statista
*) Monthly unique user
Smartphone PenetrationMobile Penetration Internet User
87.5M Users(2017 est)
18.9M Users(2017 est)
28M Users(2016)
60M Users*(2017 est)
28 %
Mobile Phones Laptop & Desktops
*) Based on each device’s share of total web pages served to web browsers.
Tablets
29
2 %70 %Share of Web Page Views*
2015
129 %
2016
54 %(est)
2015
28.2 %
2016
105 M
2015
88.1 M
Viva.co.id Portal generated 140 Mio Monthly (avg) Pageviews and
15 Mio Monthly (avg) Unique Visitors
42 MIOVisits
06:52average time/ visit
3.33 Page views / visit
15 MIOUnique Visitors
140 MIOPage Views
15 MIODesktop Site Visit
19 MIOMobile Site Visit
7 MIOMobile App Visit
Source: Google Analytics, 1 January – 28 February 2017
30
Over 26 million social media followers
31
66.4 K
likes
539.5 K
followers
70 K
subscribers
3.7 M
followers
621 K
followers
3.4 K
followers
11.5K
followers
812.5 K
likes
73.2 K
followers
31.6 K
subscribers
8.7 M
followers
1.5 M
followers
5.6 M
likes
4.1 M
followers
87.5 K
followers
10.4 K
subscribers
0.4K
subscribers
*All Social Media Data as of 28 Feb 2017
32
PRODUCT• Focusing Mobile First/Video First• Optimize mobile web experience• Optimize Desktop Product
CONTENT• Adjust content from hard news dominant to be more
soft news dominant with shorter articles and less in-depth stories to attract younger/female audience :
• 30% HARD NEWS• 40% SOFT NEWS & ENTERTAINMENT• 30% SPORT, AUTOMOTIVE & OTHER
• Maximize content synergy with tvOne and ANTV
PERFORMANCE• Maximize traffic performance (deeper review on
performance and define strategy to increase traffic)• Invest in Digital Marketing to drive traffic• Maximizing partnership strategy with FTA unit to
improve branding and drive traffic
REVENUE• Optimized Programmatic Ads (Pricing and Spot
optimization)• Sales Partnership with FTA TV Unit to generate
sales from major agency/advertiser
INFRASTRUCTURE• Provide Redundancy System (Back-up)• Provide Infrastructure to support latest technology• Provide adequate work-tools
Viva.co.id Focus Initiatives for 2017
32
Launching new channels and microsites constantly evolving
33
WebPlatform
Mobile WebPlatform
MobileApplication
For more information, please contact [email protected]
APPENDIX
Summary P&L (Rp bn) 2011 2012 2013 2014 2015 2016
Revenue 999 1,253 1,690 2,273 2,109 2,686
Growth (%) 11.9% 25.4% 34.9% 34.5% -7.2% 27.4%
Programming and Broadcasting Cost (282) (429) (391) (709) (674) (825)
Growth (%) -18% 52% -9% 81% -5% 22%
G&A Expense (482) (498) (645) (698) (806) (1,003)
EBIT 152 259 587 772 523 757
EBIT Growth (%) 70.0% 126.7% 31.5% -32.3% 44.8%
Depreciation (82) (67) (68) (94) (106) (102)
EBITDA 235 326 655 866 628 858
EBITDA Growth (%) 66.0% 38.7% 100.9% 32.3% -27.5% 36.6%
EBITDA Margin (%) 23.5% 26.0% 38.7% 38.1% 29.8% 32.0%
Non-Operating Income (Expenses) (111) (75) (344) (397) (869) (113)
Net Income Before Taxes 42 184 243 375 (346) 644
Net Income (loss) After Taxes 26 73 106 173 (482) 477
Net Income (Loss) Growth (%) 619.5% 177.2% 45.1% 64.0% N/A N/A
Net Income (Loss) Margin (%) 2.6% 5.8% 6.3% 7.6% N/A 17.8%
Media penetration, TV & internet simultaneous consumption
93%, our strategy is to operate in both platforms
Simultaneous Media Consumption 20142012
45%
20%
9%
Source: AGB Nielsen Media Research
93%