Creative Viva review

26.02.20131

2

Poland onair

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Kolejno odl icz t ra i l e r

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Kolejno odl iczTeaser Kedz io r

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Excusedt ra i l e r

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Viva morningst ra i l e r

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WWW webpage promo

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Polska stówaTra i l e r

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Polska stówaTeaser Tede

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Polska stówa opener

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Polska stówagraph ic e lements

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Ostre Gadkiopener

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Poland online

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Online Extras From the ona i r shows

Additional materials from the shows (Kolejno Odlicz, VIVA Ostre

Gadki, Polska Stówa)

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Online Extras From the ona i r shows 2 /2

Fotos & videos that work as promotion and additional shows content;

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Shows campaignsExcused

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Shows campaignsMake me a supermode l

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Shows campaignsWhat I l i ke abou t you

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Social mediaFacebook success

„Thank you” cover photo for half a million fans.

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Social mediaf acebook cha ts and takeovers

Promotional cover photo for facebook takeover by local celebrities.

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Social mediaI ns tag ram

Instagram and

instagram VIVA

photos, used also

in other platforms

(www, twitter, face

book) – instagram

style

correspondents

well with the new

VIVA design;

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1500sto900 voting chartNew Years Eve char t w i th on l i ne vo t ing

Quelle

EIN BILD

•Over 1000 music videos to vote

for - a challenge to make the

voting user friendly;

•20k Unique Visitors;

•40k Votes;

• Voting made it to #3 in Top

Content list for December;

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Poland PR

PRGOALS

Introducing new VIVA shows – “Kolejno odlicz 4”,” Polska

Stówa”,” Ostre Gadki” and ”Excused”.

Getting the widest possible media coverage for the new

programming

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PRHOW DID WE GET THERE?

EIN BILD

“Excused” St.

Valentine’s press

packs

Press releases

Interviews with our

celebrities

One to one meetings

with top journalists

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PRWHAT ARE WE MOST PROUD OF?

Lots of reviews of the new shows (mainly “Ostre Gadki”) as a

controversial and innovative ones

DREI BILDER

nocoty.pl pudelek.tv se.pl

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PRWHAT DID WE LEARN?

One to one meetings

with journalists give

us more media

coverage and create

genuine, close

relationships!

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PROUR PLANS

EIN BILD

Creating a biggest fuss ever

with our new shows –

“Waking up with the

stars”, “Stars’ battles” and

“The friendliest village in

Poland” with events such as:

trip with journalists, funny

and surprising launch of the

“Village”, competition for the

viewers.

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German onair

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Viacom Poland ReelEng . ve rs ion

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VIVA Valentine’s Daypromo

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VIVA Valentine’s Daybug

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Jersey Shore Example fo r an s t i l l p romo wi th mus iccoopera t ion

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VIVA Ausbi ldungsmonatTra i l e r fo r an on l i ne campa ign w i th VJ

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VIVA Manga LowerthirdTwi t te r i n fog raph ic

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