Vitamins in Motion

Shining a Spotlight on the Power of Vitamins

About the Campaign

The Vitamins in Motion campaign is an initiative to raise awareness and advocate for increased access, through innovative solutions, to the essential vitamins all people need to be healthy and well-nourished

Nutrition Needs for a Healthy Life

Why Vitamins

Vitamins play a vital role throughout the lifecycle for disease prevention, good health and wellness

What Should We Expect from our Food?

Vitamins

Vitamin AVitamin E Vitamin CVitamin DVitamin B1Vitamin B2Vitamin B6 Vitamin B12 …

Omegas

DHA EPA ARA

Carotenoids

B-caroteneLuteinZeaxanthin…

Enzymes

Phytase…

Minerals

CalciumMagnesiumIron ZincIodineSelenium…

Amino acids

MethionineLysine…

Fibers

Micronutrient Intake:A Snapshot of Global Micronutrient Status

Micronutrient Deficiencies

• Worldwide, 165 million children are stunted

• More than 90% of stunted children live in developing countries

• Malnourished children:• Never reach their full height or

cognitive potential• Are less able to fight diseases such as

malaria, TB and pneumonia• Do worse in school• Earn at least 10% less as adults• Are at higher risk of chronic diseases

later in life

Micronutrient Deficiencies:Impact on Children

United States Germany

Micronutrient Deficiencies:Affecting the Wealthiest Countries

Micronutrient Intake: Health Impact

children go blind or die each year from vitamin A deficiency

1.1 million

600,000 stillbirths due to iron deficiency

18 millionbabies born mentally impaired due to maternaliodine deficiency

of world population estimated to be vitamin D deficient

40-75%

36 million

women estimated to be affected by osteoporosis worldwide

200 million

deaths due to noncommunicable diseases

Micronutrient Deficiencies:The Impact in Numbers

• 36 of the 57 million global deaths in 2008 were due to NCDs

• Worldwide:– 366 million people have diabetes– 200 million people have osteoporosis– 1.6 billion people are overweight

• 80% of premature heart disease, stroke & diabetes can be prevented

• Diet is an important modifiable factor

Micronutrient Deficiencies:Link to Noncommunicable Diseases

Longer, Healthier Lives

• Reduced cognitive decline

• Lower risk of dementia

• Lower risk of age-related macular degeneration

Seniors

Staying Healthy

• Prevention of diabetes, heart disease and stroke

• Multivitamins, along with a balanced diet, have the potential to reduce the risk of cancer by 8%

Adults

Optimal Development

• Power to fight off diseases

• Lower risk of chronic diseases

• Higher achievements in school

• Increased productivity as adults

Infants & Toddlers

Pre-natal Health

• Iron ensures healthy deliveries and improves birth weight of babies

• Folate helps prevent neural tube defects in babies

Pregnancy

The Power of Micronutrients Throughout Life

Micronutrient Intake: Economic Impact

• Malnutrition can decrease a country’s GDP by at least 2 to 3 percent

• Every $1 invested in micronutrient interventions yields $30 in benefits

Micronutrient Deficiencies: Impact on Economic Growth

• Micronutrient deficiencies increase the risk of diseases from diarrhea to diabetes, which place tremendous strain on health care systems and economies

• Vitamin D insufficiency costs 17 European countries €187 billion in direct and indirect health care costs each year

Micronutrient Deficiencies: Impact on Health Care Costs

Putting Vitamins in Motion

Conducting innovative research Forging partnershipsConvening key stakeholdersRaising awarenessFinding and implementing solutions

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Nutrition Solutions: Putting Vitamins in Motion

• Scientists at DSM developed NutriRice™, which is added to natural rice at a ratio of 1:100, improving the health and productivity of whole populations

• Tolerase™ L – a highly effective digestive aid for people who suffer from lactose intolerance – was developed by scientists at DSM to support digestive health

Conducting Innovative Research in Vitamin and Mineral Science

• In January 2013, DSM and the World Food Programme (WFP) extended their existing partnership to 2015 to combat hidden hunger and malnutrition in the developing world

• In 2011, DSM partnered with a UK-based company called Provexis to unlock the blood-flow benefits of tomatoes, resulting in Fruitflow® - a unique tomato extract that increases cardiovascular health and aims to help people live healthier and longer

Forging Partnerships with Leaders in Nutrition

• At the 2012 World Health Summit Asia, DSM hosted a High-Level Dialogue on the Critical Importance of Nutrition in Sustained Health & Development Outcomes. Partners included the GAIN Alliance, World Vision, Save the Children and Essential Micronutrients Foundation

• In 2012, DSM and Sight and Life convened leaders at the United Nations General Assembly for a reception – 100 Years of Vitamins: Celebrating Progress and Promise

Convening Key Stakeholders at Major Conferences and Events

• DSM and Sight and Life support global nutrition organizations and movements like the Scaling Up Nutrition (SUN) Movement – seeking to advance global health and development through improved nutrition

• DSM and the International Osteoporosis Foundation launched a global vitamin D deficiency map to advocate for increased vitamin supplementation and food fortification for at-risk groups, such as the elderly

Raising Awareness of the Essential Role of Vitamins

• DSM is addressing the global issue of micronutrient deficiency through the innovative MixMe™ powder, which is added to food without impacting taste, combating iron and other micronutrient deficiencies

• Sight and Life has continued to address vitamin A deficiency by recently transferring management of direct distribution of capsules to Vitamin Angels. Through this, Sight and Life has consolidated and strengthened the capacity of local NGOs to distribute vitamin A capsules

Finding and Implementing Nutrition Solutions

• We have the power to nourish children, build strong families and create vibrant communities

• We are committed to putting Vitamins in Motion

• So everyone, everywhere can contribute to a shared, prosperous future

Turning Commitments into Action

Vitamins in Motion:Learn More

Visit www.VitaminsinMotion.com

Follow @DSMNutrition and @SightandLife on Twitter

Tweet to the hashtag #VitaminsinMotion

Like our Facebook pages www.Facebook.com/DSMcompanywww.Facebook.com/SightandLife

Thank You