Vitamin CSTAY-C® 50The all-round beauty solutionfor skin perfection

Vitamin C: the newest hero ingredient in beautyMagazines and blogs are giving visibility to Vitamin C

The powerhouse ingredientfor a happy and

healthy skinApril 2019

It's the secret skin-boostingingredient you need to

know about!March 2019

#2 beauty commandment for thesummer: Vitamin C for a skinshining from the inside out

March 2019

put % of awareness in

Vitamins are associated with good healthand trusted by consumers*

3 out of every 5 women know that vitaminsare in cosmetic products*

..and awareness of vitamin C is much higher than otherbeauty-boosting actives (European consumers)!

In the past years, there was anincrease of 32% (to 52%) of womenbeing aware of Vitamin C beingused in cosmetic products*

* DSM PCA Vits study, Jan 2016. Global – N=1600, USA – N=400, France – N=400,China – N=400, Japan – N=400 – All females, National representation of age

DSM offers 3 vitamin C forms:

L-ASCORBIC ACIDGenuine Vitamin C

ASCORBYL 6-PALMITATEWidely used oily technicalingredient in cosmetic

SODIUM ASCORBYL2-PHOSPHATE, STAY-C® 50Stable cosmeticVitamin C specialty

To ensure better stability of Vitamin C, DSMdeveloped STAY-C®50INCI:SODIUM ASCORBYL 2-PHOSPHATE

Ø Water soluble cosmetic Vitamin Cspecialty

Ø A powerful in-vivo anti-oxidantand free radical scavenger but ourstudies have proven that itsefficacy profile is by far broader!

Ø Good skin penetration and fullybio-converted into ascorbic acidin the skin

Ø Recommended dosage: 0.1-15%

STAY-C® 50 – the all-round beauty solutionfor skin perfectionTo ensure better stability of Vitamin C, DSM developed STAY-C®50

• A multi-talented active addressing almost every skin concern: UVdamage, skin ageing, dull complexion, age spot, acne and hair losswith proven activity!

• Overperformance in melanin synthesis inhibition and antioxidantproperties vs other derivatives

• Approved quasi-drug active ingredient for whitening products inJapan

• Easy to formulate, very stable at pH≥6

• Use level up to 15%

• Many cosmetic applicationsvDay care productsvSun care productsvClarifying perfection products(anti-acne)

vAnti-ageing productsvSkin tone applicationvOral and body care

Stimulation ofhair growth

Support of healthyteeth and gum

Cosmetictreatment ofacne-prone skin

Evens theskin tone and skinlightening

Anti-ageingImprovement of skin firmness and texture

Photoprotection from UVA & UVBReduction of photodamage

Biological Concepts Consumer Benefits

Promotes collagen production (dermis)Strengthens skin’s barrier (epidermis)

Counteracts skin oxidation:• Neutralization of UV-induced ROS• Reduction of peroxides formation

Promotes elongationof hair follicle

Limits the growthof oral bacteria

Improves theappearance of acneinflammatory lesions

Decreases melaninsynthesis andreduces age spot

STAY-C® 50 – the all-round beauty solutionfor skin perfection