visualizing the potential headless commerce€¦ · visualizing the potential of headless commerce...

Visualizing the Potential of Headless Commerce By 2021, the number of people making purchases online is projected to hit 2.1 billion 1 . Higher customer expectations, more interaction channels, and aggressive commerce competition call for a more flexible experience management solution. Headless commerce is an API-based platform architecture offering flexible web development, advanced customization, and consistent customer experiences. A future defined by technology Progressive web apps, headless commerce in action Headless commerce benefits businesses Looking to the future of digital commerce Headless architecture will help drive a wide variety of need-based consumer scenarios: Ordering takeout from your car’s onboard computer, have it waiting on your doorstep Placing an order for groceries right from your fridge or other smart appliance Quickly scan store aisles for discounts using augmented reality technology Beacon technology can identify specific shoppers based on location and send event or sales notifications Fitness tracker making recommendations for exercise gear based on data gathered over the course of workout sessions PWAs offer an example of the headless approach by using APIs to combine a native mobile app experience with the usability of a mobile-optimized website. EASILY DISCOVERABLE Indexed in Google and other search engines CONVENIENT ACCESS Can be saved on mobile devices as a shortcut INVITING INTERFACE Encourages user engagement with “mobile first” visual environment WORKS OFFLINE Caches some data so site can function even when offline Headless commerce frees developers to work at a dynamically different pace. Marketers can embrace new channels and touchpoints much faster, eliminating constraints on what they can and can’t do. OMNICHANNEL CAPABILITIES Extensible APIs support complex omnichannel scenarios PERSONALIZATION & EXPERIMENTATION Innovate without affecting website performance FLEXIBILITY Update presentation layer without disrupting back end RAPID DEPLOYMENT Decoupled architecture allows implementation of new functionalities in less time Any system, application, or IoT device can be commerce-enabled and integrated with any CMS Headless commerce separates the front-end presentation layer from the data-driven back end is approach utilizes APIs to seamlessly transmit brand experiences across traditional and emerging consumer touchpoints. Machine-to-machine connections supporting IoT applications will account for more than half of the world’s 28.5 billion connected devices by 2022 2 e number of cellular IoT connections is expected to reach 3.5 billion in 2023 — increasing with an annual growth rate of 30 percent 3 Consumers engage with their favorite brands daily through a range of internet-enabled touchpoints: Social media platforms Online marketplaces Mobile devices Wearable smart devices Voice assistant technology 1. Number of Digital Buyers Worldwide from 2014 to 2021, (Statista.com 2019) 2. Annual Visual Networking Index, (CISCO 2018) 3. Ericsson Mobility Report, (Ericsson, June 2018), 2, hps://www.ericsson.com/assets/local/mobility-report/documents/2018/ericsson-mobility-report-june-2018.pdf How headless commerce works Copyright © 2020 Adobe. All Rights Reserved. U I/ U X Payment Product Fulfillment Content Management Personalization Commerce Platform API Mediation Device Web Mobile B2B Learn how Adobe can help you go headless

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Page 1: Visualizing the Potential Headless Commerce€¦ · Visualizing the Potential of Headless Commerce By 2021, the number of people making purchases online is projected to hit 2.1 billion1

Visualizing the Potential of Headless CommerceBy 2021, the number of people making purchases online is projected to hit 2.1 billion1.

Higher customer expectations, more interaction channels, and aggressive commerce competition call for a more �exible experience management solution.

Headless commerce is an API-based platform architecture o�ering �exible web development, advanced customization, and consistent customer experiences.

A future de�ned by technology

Progressive web apps, headless commerce in action

Headless commerce bene�ts businesses

Looking to the future of digital commerce

Headless architecture will help drive a wide variety of need-based consumer scenarios:

Ordering takeout from your car’s onboard computer, have it waiting on your doorstep

Placing an order for groceries right from your fridge or other smart appliance

Quickly scan store aisles for discounts using augmented reality technology

Beacon technology can identify speci�c shoppers based on location and send event or sales noti�cations

Fitness tracker making recommendations for exercise gear based on data gathered over the course of workout sessions

PWAs o�er an example of the headless approach by using APIs to combine a native mobile app experience with the usability of a mobile-optimized website.

EASILY DISCOVERABLEIndexed in Google and other search engines

CONVENIENT ACCESSCan be saved on mobile devices as a shortcut

INVITING INTERFACEEncourages user engagement with “mobile �rst” visual environment

WORKS OFFLINECaches some data so site can function even when o�ine

Headless commerce frees developers to work at a dynamically di�erent pace. Marketers can embrace new channels and touchpoints much faster, eliminating constraints on what they can and can’t do.

OMNICHANNEL CAPABILITIESExtensible APIs support complex omnichannel scenarios

PERSONALIZATION & EXPERIMENTATIONInnovate without a�ecting website performance

FLEXIBILITYUpdate presentation layer without disrupting back end

RAPID DEPLOYMENTDecoupled architecture allows implementation of new functionalities in less time

Any system, application, or IoT device can be commerce-enabled and integrated with any CMS

Headless commerce separates the front-end presentation layer from the data-driven back end

�is approach utilizes APIs to seamlessly transmit brand experiences across traditional and emerging consumer touchpoints.

Machine-to-machine connections supporting IoT applications will account for more than half of the world’s 28.5 billion connected devices by 20222

�e number of cellular IoT connections is expected to reach 3.5 billion in 2023 — increasing with an annual growth rate of 30 percent3

Consumers engage with their favorite brands daily through a range of internet-enabled touchpoints:

Social media platforms

Online marketplaces

Mobile devices

Wearable smart devices

Voice assistant technology

1. Number of Digital Buyers Worldwide from 2014 to 2021, (Statista.com 2019)2. Annual Visual Networking Index, (CISCO 2018)3. Ericsson Mobility Report, (Ericsson, June 2018), 2, h�ps://www.ericsson.com/assets/local/mobility-report/documents/2018/ericsson-mobility-report-june-2018.pdf

How headless commerce works

UI/UX

Payment

ProductFul�llmentContentManagement

Personalization

Commerce Platform

API MediationDevice

Web Mobile

B2B

Learn more about going headless with Magento Commerce at Magento.comLearn how Adobe can help you go headless

https://magento.com/resources/headless-commerce-primer-growing-merchants

Headless Android at AnDevCon3