visual thinking / service design drinks berlin
TRANSCRIPT
ServiceDesignDrinks
N E S T / J A N U A R Y 2 3 , 2 0 1 2
VisualThinking
Overview
Why?
What?
How?
When?
Who?
+ Sketching excercises
MartinUser Experience,Nokia
KatrinPhD Candidate,University ofPotsdam
Who are we?
OlgaCommunityManager,Stylemarks
ManuelDesigner,Fjord
What?
people write a lot:e-mails, tweets,posts, strategypapers, specifications,etc.
this is about beingmore visual —not exclusively, yetadditionally
Why?
the human brainuses 70% of itscapacity tohandle visualinformation
text only is harderand more slowlyprocessable
“I never read, I just look at pictures.”
— A N DY W A R H O L Artist
* – many other people do so too – just think of the phrase “A picture is worth a thousand words” or simply advertising
*
Dual coding theoryby Allan Paivio
Why?
DogDog
combined verbal &visual informationis stored in two parts of the brainand hence better memorised
Icon
: Ran
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to communicate a thought
to provoke reactions & to get feedback
to organise & memorise
to structure your own thoughts
Why?
Icon: Sergey Bakin / The Noun Project
When?
When?
clustering & sorting insights
note taking in research
visual prototyping
idea generation
concept presentation
visualising during implementationIcon: iconoci, Ugur Akdemir, Chris Lee / The Noun Project
How?
Exercises
EXERCISE 1
Basics for people,emotions, objects &symbols
EXERCISE 2
Visualise the5 aspects ofservice design
EXERCISE 3
Illustrate yourfavourite service
How?
Icon: Ricardo Mira da Silva / The Noun Project
How?EXERCISE 1
VISUAL TH INK ING FOR SERVICE DES IGN
1. User-centeredServices should be experienced throughthe customer’s eyes.
2. Co-creativeAll stakeholders should be included inthe service design process.
3. SequencingThe service should be visualised as asequence of interrelated actions.
4. EvidencingIntangible services should be visualisedin terms of physical artefacts.
5. HolisticThe entire environment of a serviceshould be considered.
Please visualise 1 of the 5characteristics of service designand hand this sheet to yourneighbor afterwards
— from: ‘This is Service Design Thinking’ by Marc Stickdorn and Jakob Schneider
How? EXERCISE 2
How?EXERCISE 3
Sketch by Klara Lindner: ‘Ski lift’
Sketch by Jan Schmiedgen: ‘Spotify’
Visual ThinkingTake-away
Take-away
time-saving, not time-consuming
rather a bad drawing than no drawing
facilitates every step of your process
Icon: Samuel Q. Green / The Noun Project, Jakob Schneider / This is Service Design Thinking
Sketchnotes by Virginie Gailing
Book recommendations
Eva Lotta Lamm:‘Sketchnotes’
David Sibbet:‘Visual Meetings’
Kommunikations-lotsen: ’bikablo 1’
Thanks foryour interest!
servicedesignberlin.de
@SD_Berlin
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