Visual Text techniques

Balance – Layout divides the image in to equal halves, thirds or quarters

Blank Space- empty areas make the dominant image stand out more

Viewpoint - Seeing from an unusual angle to catch attention

Colour– bright colour attracts the eye to the part that has colour

Allusion - part of the image is based on well-known person or story

Framing and Logo - framing parts of the image attracts the eye, and a logo will give quick and instant recognition of the organisation/company

Font, Dominant Feature and Caption - the letter shapes suggest ideas and create mood. The dominant feature is the part that is most obvious. A caption is used to help in understanding the image.