visual storytelling part 1: plot your presentation
DESCRIPTION
Everybody loves a good story, and if we start thinking of our presentations as stories instead of a collection of slides, our audiences will be eternally grateful... and wide awake. :) In Part 2, we'll discuss how to bring your story to life through the use of visuals to help keep your audience entertained and engaged. For more awesome blog posts on healthcare, technology, and marketing & communications, visit the Ogilvy CommonHealth Blog: http://blog.ogilvychww.com.TRANSCRIPT
VISUAL STORYTELLING part I
PLOT Your Presentation
?Prospective clients & professional colleaguesare no different.
Everybody lovesa good story...
How can you apply tried & true storytelling techniques to create truly engaging presentations that make meaningful connections with your audience
Firstlet’s address the
800lbSMOKE
Whatprogramshould
we use?
WHO CARES!
GOOD PRESENTATIONS are software-agnostic!
Once
Upon a
Time...
So what makes a good story...GOOD?
PLOTElements of
Th
ere
are
Welearned
about thisin school 5
IntroductionRising Action
Falling ActionResolution
Climax
Get Your Story StraightUse the 5 Elements of PLOT to
In Part II of the series, we’ll discuss how to bring your story to life through the use of
visuals that support your talking points and keep your audience entertained and engaged.
Source:
The Plot Has Five Elements in a Story. Created by English_girl. http://quizlet.com/96068/the-plot-has-five-elements-in-a-story-flash-cards/
Created by Ivan Ruiz @IvanRuizDesignPresentation Specialist @OCHWW
CLIMAX
RISINGACTION
How thisappliesto you
INTRO RESOLUTIONFALLINGACTION
The characters and the setting are introduced
Foreshadowing, good or bad, sets the tone for what
you are aboutto see
The conflictis revealed
We learn what makes our
characters tick
Conflict resolution
begins
Conflict is resolved
Outcome of your story is revealed
The high point
The turning point in the story
Introduce yourself and the
main ideas of your discussion
Foreshadow some of what
they are about to see
Build anticipation
Set up the conflicts, ie:
Challenges in the landscape
Undefinedopportunities
Present case studies and insights that hint at how
you’ll solve the conflict
This is how it all comes together
Show:
Creative
Tactics
Demos
Find ways to illustrate how
you have solved similar problems, and how you will solve these
Describe ways to measure/validate the success of
your strategy, product, or
big idea
Include testimonials and
metrics, and articulate your qualifications
This is:
Your strategy
Your product
Your big idea
This is the game changer that will affect
the outcome for your audience.
Explain the benefits
Sell it!