visual storytelling
DESCRIPTION
Presentation at strataconf 2014. Full details here: http://strataconf.com/strataeu2014/public/schedule/detail/37457 Online presentation here: mfviz.com/strataTRANSCRIPT
Confusing ConvincingStorytelling
Animation
Michael Freeman | @mf_viz Institute for Health Metrics and Evaluation
Institute for Health Metrics and Evaluationhttp://mfviz.com/gh590/syllabus/
http://mfviz.com/gh590/syllabus/
http://mfviz.com/gh590/syllabus/
http://mfviz.com/gh590/syllabus/
http://mfviz.com/gh590/syllabus/
What went wrong?
What went wrong?Unclear visual encodings
What went wrong?Unclear
Too much data
visual encodings
What went wrong?Unclear
Too much
Too many variables
data
visual encodings
Storytelling is the solution
Structure of a story
Set the stage
Structure of a story
Set the stage
Structure of a story
Set the
Structure of a story
Introduce characters
stage
Set the
Structure of a story
Introduce characters
stage
Set the
Structure of a story
Introduce
Create tension
stage
characters
Set the
Structure of a story
Introduce
Create tension
stage
characters
Set the
Structure of a story
Introduce
Create
stage
characters
Provide resolution
tension
What was different?
What was different?Unclear visual encodings
What was different?Explicit encodingsUnclear visual encodings
What was different?Explicit Unclear
Too much data
visual encodings encodings
What was different?Explicit Unclear
Too much Gradual intro of data
visual encodings encodings
data
What was different?Explicit Unclear
Too much Gradual
Too many variables
visual encodings encodings
data intro of data
What was different?Explicit Unclear
Too much Gradual
Too many Independent intro of vars
visual encodings encodings
data intro of data
variables
Why does it matter?
Maximize how quickly and accurately people decode information from graphics
Preattentive cognition(quickly)
How many 3's are there?
28049385628406947862485839220894862089476901878509883426092846872485982382409852468749875220894852029848509248532908845202988452902884352892842589987458784958784985
How many 3's are there?
28049385628406947862485839220894862089476901878509883426092846872485982382409852468749875220894852029848509248532908845202988452902884352892842589987458784958784985
Effectiveness(accurately)
Storytelling is an extension of these principles
Engagement
Focus
Memorability
Semantic
Semantic Episodic
Humanity
Eliciting emotion with motion
What can you do?
Set the scene(contextualize)
Introduce characters(explicit encodings)
Create tension(gradually expose data, variables)
Provide resolution(conclude, explore)
Let the data tell its own story
Data are stories
Thank you
Michael Freeman [email protected] @mf_viz mfviz.com mfviz.com/strata