PER SUA S I O N I S MY VO C AT I O N

DAW N W E AT H E R S B E E CO N T E N T S T R AT E G I S T

C O M M U N I C AT I O N T H AT M O T I VAT E S AC T I O NWhen I taught literature, I communicated to de-escalate conflict, motivate improved performance, and encourage better life choices. When I was a fundraiser, I communicated for the purpose of maintaining income and creating new donor relationships. Today, I use persuasive rhetoric and images to tell your business’ story and attract your target customers.

I M A K E I T PA I N L E S S F O R YO UWhen my clients say it’s easy and painless to work with me, I attribute their positive experience to my career path. I have continually studied and practiced effective communication my entire adult life. Encouraging my audiences to take a specific action, and making them glad to do so, has been my life’s work.

C A S E S T U DYGolden Chiropractic: Rebrand and Content StrategySince 2015: we have boosted sales, increased online customer engagement, increased awareness, and steadily grown market share

PROV EN PRO CES S

PRODUC T S SERV ICES

1 . I D E N T I F Y B U S I N E S S O B J E C T I V E S

2 . M A R K E T R E S E A R C H

3 . D E V E LO P CO N T E N T

4 . D E T E R M I N E M E T R I C S

5 . P R O M OT E CO N T E N T

6 . E VA LUAT E P E R FO R M A N C E

7. R E T U R N TO S T E P 1

B R A N D G U I D E D E V E L O PM E N T: Identify your unique place in the market.

B L O G C O N T E N T S T R AT E G Y: Create a perception of value and relevance.

E M A I L M A R K E T I N G C O N T E N T S T R AT E G Y: Create and maintain a relationship of value for you and your customer.

M A R K E T R E S E A R C H : Identify what your customers want and how to reach them.

C O R E M E S S AG E S T R AT E G Y: Inspire your target audience to take action.

W H I T E PA P E R A N D C A S E S T U DY D E V E L O PM E N T: Prove your solution, value, and relevance.

P I T C H A N D R E P O R T I N G D E C K S T R U C T U R E : Demonstrate and sell success.

R E S E A R C H

C O P Y W R I T I N G

C U S T O M G R A P H I C S

L A B O R S O U R C I N G

P R OJ E C T OV E R S I G H T

“Dawn is superb when it comes to marketing and branding. She has a knack for visualizing the big picture and ensuring all the pieces line up to make things happen.”

- R YA N D O U G L A S , O W N E R , P O T E N T W R I T I N G

“We chose Dawn to help develop the label look and messaging we wanted for our brand because she understood our company mission and the market we were trying to reach right away. Dawn is also very easy to work with, enjoys seeing her clients succeed, and adds value to anything she is involved with.”

- B R I A N P E T E R S O N , O W N E R , E A S T S I D E I N D U S T R I E S

29 new customers monthly on average56% monthly average increase in blog visits32% monthly average increase in referrals to website from Facebook

Read more case studies >>

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GOLDEN CHIROPRACTIC: REBRAND + CONTENT STRATEGYVisit the Golden Chiropractic Website

RESULTS

284 NEW Patients in 2016

10% INCREASE inNew Patients 2015-2016

20% INCREASE inOffice Visits 2015 - 2016

Blogging

Visual IdentityDefine Markets

Develop Messages

Events Marketing

Email NewsletterSocial Media

New LocationNew Markets

No Brand Strategy

“You might be pleased to know that my I pretty much reached my 2015 year-end visit and new patient numbers by Sept 1st 2016. Significant growth. ”

~ Dr. Goldi

“Without Dawn, there’s no way I’d be clear in my message or professional in my presentation…Dawn’s footprint is everywhere.”

~ Dr. Goldi

Case Study: Identity & Messaging

© Dawn Weathersbee 2017

“I didn’t know what I was getting into in terms of therebrand process. Dawn knew what I needed even though I didn’t know what I needed.”

~ Dr. Goldi

No Content Strategy

SOLUTIONS

Update Brand StrategyAttract Different Markets

Create Marketing Plan

Sales to New Patients

Increased Overall Sales

PROBLEMS

Reach Different Markets

CABÉZA ADVERTISING: BRAND GUIDE & SALES COLLATERALVisit the Cabéza Advertising Website

RESULTS

Clarity, Efficiency, Productivity

Clear & Targeted Representation

Market Research

Brand GuideBrand Personas

Source Designer

No Identity Systems

Current BrandingFelt Stale

Case Study: Identity & Marketing Systems

© Dawn Weathersbee 2017

“She asked thought-provokingquestions about my business. It provoked me to draw an image.She communicated the vision to a graphic artist who created a graphic that is now on the web page and entire backside of our business card.”

~ José García, President

“My sales person loves the waythat the company looks. He feels that these pitch and report decks are better than what he was using at a larger agency. The graphic of the gear is a powerful tool that I use at almost every project meeting that I have with a prospect.”

~ José García, President

“Her curiosity is her strongest skill. What spins off of that is her ability to dive into your business to find out what is an ideal customer for you.She identified three differentcustomers for me, and what my message should be. That brings a lot of clarity.”

~ José García, President

Lack of Brand-Specific Messaging

SOLUTIONSCreate Brand StrategyLack of Direction

Update Visual Identity

Informed Strategy

Elevated Image

PROBLEMS

Outdated Logo & Colors

Image Confidence

Ready to Level Up Core Messages

Effective Sales CollateralData Visualization

FLYING EYES: BRAND GUIDEVisit the Flying Eyes Website

RESULTS

Clarity, Efficiency, Productivity

Clear & Targeted Representation

Market Research

Brand PersonalityBrand Personas

Core Messages

Company-Centered Vision

No Targeted FocusNew Markets

Dissatisfied withCurrent Marketing

Firm’s Approach

“We are using the brand guide when dealing with other agencies; to create a sale sheetfor distributors and retailers; and to develop media kits for journalists writing reviews of our products. And it’s the basis for updating our website. ”

~ Dean Siracusa, President & Founder

“We’re a niche eyewearcompany. Having this onebranding guide that gets the point across no matter who you are--it’s all here, the identity of the company. When she got that done, I was sold.”

~ Dean Siracusa, President & Founder

Case Study: Identity

© Dawn Weathersbee 2017

“Dawn listens clearly enough so she can ask follow-up questions and get a really good idea what your company is about. I’ve worked with a lot of marketing companies and she is the first one who really asked the right questions.”

~ Dean Siracusa, President & Founder

Lack of Brand-Specific Messaging

SOLUTIONSCreate Brand StrategyLack of Direction

Research & Design

Informed Strategy

Confident Direction

PROBLEMS

Poor Representation

Image ConfidenceDelegation CapabilitySource Designer