visual resume of a product manager at a tech startup
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Visual Resume Of A Product Manager
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Early 2013 I joined InnerBalloons, a tech startup in Leiden, as a Product Manager
This was our office Leiden is a city in the Netherlands, confirming the stereotypical image of Holland = windmills
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What did InnerBalloons
do?
We built local marketing software
(SaaS)
For Small-to-Medium sized businesses
Making it easier for them to be found
online
My main task and
responsibility
Build and manage (new) digital products to bring in more revenue
and help the company grow
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I built the following products & tools, together with a team of developers
CMS for Content Distribution A CMS for businesses to add content, which in turn is published on multiple online directories (e.g. Yellow Pages) and social media sites (e.g. Facebook, Foursquare).
Online Review MonitorCollecting all online reviews about a business and showing the aggregated results in a single online report complete with analytics and graphs.
SEO CheckSimilar to www.woorank.com, this tool shows how a website can be optimised for search engines.
Online Presence ScanShows if a business can be found online on the biggest directories and social media sites.
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CMS for Content Distribution
1. A business adds or updates its information and content in one place (our CMS)
2. Our CMS then pushes all the rich content to a network of sites
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We tested on various individual items grouped in 4 main areas: 1. Technical2. Content 3. SEO 4. Social integration
SEO Check
Example of a report
Every report included a screenshot of the
homepage
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Online Review Monitor
For a business we check all sites that could have reviews about a business (e.g. Yelp, Facebook, Google+, etc)
We then collect all the reviews…
… aggregate the results and show them in a single report
Example of a report
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Online Presence Scan
We search all business directories and social media sites to see if a business can be found online
And show the results in a report:1. If the business has a presence
on the site or not2. And if indeed present, if the info
is correct or not
Example of a report
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Daily tasks included (but not limited to):
Product Development & Management Account Management
Translating business requirements into functional requirements
Managing developers (e.g. writing tickets)
Creating test plans, and testing applications
Defining and managing product roadmaps
Researching techniques, e.g. capabilities of api’s, social media sites, etc.
Making cost estimates and proposals
Technical support for clients
Writing manuals and how-to guides for colleagues as well as clients
Day to day contact with clients
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Late 2014 Yext, the largest player in the US in our industry, acquired InnerBalloons as part of their expansion plan for Europe.
Read about the acquisition:Yext’s press release: http://goo.gl/
vVmX4IDTG’s press release (Dutch):
https://goo.gl/gtwGyU
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“Danny was instrumental to InnerBalloons’ success and I can highly recommend him.”
Robin Allenson,Owner & MD InnerBalloonsLinkedin recommendation
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Top Skills
Leading a team
Explaining
Visual Storytelling
Creating
I’m a creative as well as an analytical thinker with a weird sense of humor.
Trying new things, learning, and building something awesome gets me very enthusiastic.
A fast learner who picks up skills quickly, and a drive to keep learning and help others learn.
DANNY DEBII create engaging content, motivated teams, and great software
For more info and contact:linkedin.com/in/dannydebi