visual portfolio
DESCRIPTION
All my creations in one book.TRANSCRIPT
ELIZABETH SCHMIDT
RESUME VISUAL DISPLAYS SAMPLE WORK CALZATURA WINDOW DISPLAYS STORE DESIGN
THE GAINESVILLE STYLE FALL ACCESSORIES PIECE FASHION EDITORIAL ‘AUTUMN BOUND’
Working with my hands and eyes, I express the non cognitive.
EDUCATIONUniversity of Florida January 2006- May 2010 Gainesville, Florida
Bachelor of Arts in AnthropologyBachelors of Science in Public Relations
EXPERIENCE
Owner/ Operator @Calzatura Boutique
Gainesville, FL 2010-Present Conceptualize and build all visual displays including store layout, window displays, and mannequin styling in order to attract, engage and motivate customer purchases Forecast upcoming design trends and handpick all merchendise including women’s clothing, shoes, handbags, and accessoriesExecute marketing strategies through social media, in-store events and co-branding with local businesses.Oversee operations including public relations, marketing, event production, graphic design, store design, visual merchandising, retail sales, and general managementIncrease exposure by forging strong relationships with editors and stylists by coordinating samples for photo shoots, fashion shows, local television shows and fashion events.Acquired and revamped an existing business and grew revenues by 240% in the first year
Creative Director @ The Gainesville Style Magazine Gainesville, FL 2009-2010Conceived, designed and styled editorial layouts, photo shoots, and advertisingOrganized details of all materials Conceptualized a vision for print by organizing and leading a team of 20 employeesPlanned, coordinated, and executed magazine release through event planning and social media stratagies
Assistant Public Relations Coordinator @ Jones Apparel Group New York, New York 2008 InternshipFacilitated stylists, publicists and editors who created editorial features Coordinated brand release eventsAssisted in obtaining editorial product placements by communicating with media outlets
SKILLSProficient in Microsoft Office, InDesign CS5, Photoshop CS5, and Web design on both Mac and PC software. Highly skilled in social media, blogging, RSS feed, and WordpressIntermediate Portuguese and HTML
There is no beauty in life without imagination.
Walls, floors, and ceilings are my canvas.
MIRROR TILES OVER FOAM TO CREATE GEOMETRIC DEPTH.
REFLECTION
FLOORING INSPIRATION
SCALED CDs FOR BACKDROP
Design & Photography
Watch $150Michael Kors
nordstrom.com
Necklace $198
Judith Jackmacys.com
Nailpolish$21Dior nordstrom.com
Earrings $25Banana Republicbananarepublic.com
Purse $550Tory Burch
nordstrom.com
Perfum $115Cartier ‘delices’
bloomingdales.com
The Gainesville Style
DARKROMANCEFALL IN LOVE WITH YOUR DARK SIDE IN A WORLD OF GOTHIC INSPIRED NECKLACES AND STUDDED BLACK LEATHER.
EyeshadowTrio $34Smashboxsephora.com
Pin $34.90Expressexpress.com
By Elizabeth Schmidt
Shoes $165Michael Kors macys.com
Watch $150Michael Kors
nordstrom.com
Necklace $198
Judith Jackmacys.com
Nailpolish$21Dior nordstrom.com
Earrings $25Banana Republicbananarepublic.com
Purse $550Tory Burch
nordstrom.com
Perfum $115Cartier ‘delices’
bloomingdales.com
The Gainesville Style
DARKROMANCEFALL IN LOVE WITH YOUR DARK SIDE IN A WORLD OF GOTHIC INSPIRED NECKLACES AND STUDDED BLACK LEATHER.
EyeshadowTrio $34Smashboxsephora.com
Pin $34.90Expressexpress.com
By Elizabeth Schmidt
Shoes $165Michael Kors macys.com
FEEL YOUR WAY AROUND AND LET THE TEXTURE DO THE TALKING. PLAY AROUND WITH METALS, LEATHER AND WOOD FOR A DIMENSIONAL LOOK.
TEXTURE PLAY
Necklace $44Hive and Honeypiperlime.gap.com
Shoes $97.95Jessica Simpsonendless.com
Rings $9B by BOE80spurple.com
Shoes $179.90Sam Edelmanendless.com
ACCESSORIES
Purse $98Sondra Robertsnordstrom.com
Earrings $32Ralph Lauren
macys.com
Bracelets $28Cara Accessories
nordstrom.com
Ring $59.50Banana Republicbananarepublic.com
Bracelet $45Kenneth Cole
macys.com
Sunglasses $119Ray-Ban
macys.com
Shoes $109.95Calvin Klein
nordstrom.com
Eyeshadow $16Sephora
sephora.com
The Gainesville Style
Eyeshadow $19.50MACsephora.com
ELECTRIC FEEL
Gloves $35Ehconordstrom.com
GO ELECTRIC WITH EYE-CATCHING COLORS AND LOUD PRINTS. BRIGHT HUES ARE SURE TO MAKE A BOLD STATEMENT THIS FALL.
BanglesTop Express $19.80Bottom Kate Spade $98Nordstrom.com
Purse $78Betsey Johnsonnordstrom.com
Eyeliner $24Narsnars.com
Earrings $56Noir
80spurple.comWatch$160Michael Kors
macys.com
ACCESSORIES
IN THENUDE
GET IN TOUCH WITH YOUR NUDE SIDE AND GO WILD FOR CLASSIC NUDES WITH A SPLASH OF ANIMAL PRINT.
Bracelet $19.50Express
express.com
Purse $90Big Buddhapiperlime.gap.com
Perfum $117Prada L' Eau Ambreebloomingdales.com
Necklace $69.50Banana Republicbananarepublic.com
Shoes $79Jessica Simpson
piperlime.gap.com
Shoes $150Betsey Johnsonpiperlime.gap.com
Watch $150Nixon80spurple.com
Earrings $25Banana Republicbananarepublic.com
Rings $29.50Banana Republic
bananarepublic.com
Nailpolish $16Deborah Lippmannordstrom.com
I intuit spacial awareness.
Makeup: Monica Zvonchenko Hair: Mary Park-SmithModel left Heather Jones. Blazer Dahlia ‘BB Dakota’ $96, Shirt Calzatura ‘My Story’ $30, Skirt Dahlia ‘Amanda Uprichard’ $98Shoes Boutique 9 price available upon request, Necklace Wolfgang ‘Cheap Monday’ $29.95, Rings For Love 21 $5.80 Model right Val Morales.Trench Coat Express $98, Tunic Wolfgang ‘BB Dakota’ $65, Tights For Love 21 $5.80
Autumn Bound
Lose yourself in fall clothes and don’t forget your outerwear. Find your way with textured jackets paired with supple silk fabric.Photographed & Styled by
Elizabeth Schmidt
Blazer Dahlia ‘BB Dakota’ $96Top Calzatura ‘My Story’ $30Skirt Dahlia ‘Amanda Uprichard’ $98Necklace Wolfgang ‘Cheap Monday’ $29.95Rings For Love 21 $5.80
Dress Wolfgang ‘Audrey Olive’ $49Booties For Love 21 $24.80
Bracelets: Gold Bangles For Love 21 $4.80Copper Bangle Dahlia $84
Rings For Love 21 $4.80 & 6.50
Jacket Wolfgang ‘Cheap Monday’ $75Dress Wolfgang ‘Dolce Vita’ $169
Panther Necklace Wolfgang $19.50Square Bangle Wolfgang $26
Clutch Wolfgang $29.50
Tweed Blazer Dahlia ‘BB Dakota’ $96White Dress worn as top Dahlia ‘Karina Grimaldi’ $198Trouser Shorts Dahlia ‘Yumi Kim’ $130Clutch Vintage Louis Vuitton Bracelet For Love 21 $16.50Ring For Love 21 $5.80
Blazer Wolfgang ‘French Connection’ $148Lace Top Wolfgang ‘Lush’ $25Trouser Pants Express $49.90
Purse Ilene’s for Fashion price available upon request
Pearls For Love 21 $6.80
Top Calzatura ‘Ellison’ $40Trench Coat Express $98Belts: Wolfgang $16.00 &Forever 21 $16.50Necklace Wolfgang ‘Cheap Monday’ $29.95Clutch Vintage Louis Vuitton Gold Bangles For Love 21 $4.80
Fashion is the most transcendent art form because we live our lives in it.
Reinventing the heel A personal style blog I use to articulate the aesthetic.
Reinventingtheheel.blogspot.com
“What you do makes a difference, and you have to decide what kind of difference you want to make.” - Jane Goodall