visual merchandising training forms
TRANSCRIPT
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BY ŞAFAK KURAL
VISUAL MERCHANDISING TRAINING FORMS
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WHAT IS MY GOAL?
Emphasing the importance of visual training forms
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WHAT YOU WILL SEE?
• What are the visual training forms?
• Why are the visual training forms so important?
• Connected positions with visual training forms
• Visual training forms’ steps and evaluations
• Visual training forms’ results
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WHAT ARE THE VISUAL TRAINING FORMS?
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WHAT ARE THE VISUAL TRAINING FORMS?
• Visual Merchandising training forms are the periodical trainings for the companies to apply their visual standards correctly which contribute to sales rates.
• These trainings are done weekly, monthly, at the beginning of summer / winter season with the base of the store’s physical characteristics and seasonal concepts.
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WHY ARE THE VISUAL TRAINING FORMS ARE SO IMPORTANT?
VISUAL MERHCANDISING IS LIKE A FRESH FRUIT.
When it’s done well and correctly, it is consumed fast.
When taught well, it gives good results like a fresh fruit.
When it’s done incorrectly ,you will lose money
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WHY ARE THE VISUAL TRAINING FORMS ARE SO IMPORTANT?
• Observing the people who attended training
• Observing the training’s advantages
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WHY ARE THE VISUAL TRAINING FORMS ARE SO IMPORTANT?
• Enhancing the training’s content according to the feedbacks
• Career plan
• Training is the best way to earn money
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CONNECTED POSITIONS WITH VISUAL TRAINING FORMS
VISUAL TRAINING FORMS LIKE THE CIRCLE
HOW?
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CONNECTED POSITIONS WITH VISUAL TRAINING FORMS
STORE VISUAL MERCHANDISER
AREA VISUAL MERCHANDISER
SECTION MANAGERS
WINDOW DRESSER
STORE MANAGERS
SALES ASISTANT
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CONNECTED POSITIONS WITH VISUAL TRAINING FORMS
WELL PLANNED AND APPLİED FORMS WİTH TEAM CAN MAKE AN EFFECT OF AN EXPLOSİON!
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VISUAL TRAINING FORMS STEPS AND EVALUATIONS
• Basic trainings
• Accomplishment trainings
• Progress trainings
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BASIC TRAININGS
• Basic trainings have to be taken. These trainings consist of two steps:
Color Training
Visual Merchandising Standards Training
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BASIC TRAININGS / COLOR TRAINING
• Trainings which are done at the beginning of summer and winter seasons once in 6 months.
• Training content : color harmony, periodical color
fashion, seasonal collection colors.
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BASIC TRAININGS / COLOR TRAINING
Training’s aim :
understanding theusage of main and intermediate colors together and supporting the standarts trainings
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BASIC TRAININGS / COLOR TRAINING
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BASIC TRAINING / VISUAL MERCHANDISING STANDARTS TRAINING
At the beginning of the winter and summer seasons, it is done about the color training and later on it is done once in 6 months.
Training content : store projects, store visual merchandising materials, shop windows,
season and line information, making combinations, wearing
mannequins, spot lights, alternative visual merchandising settlement
applications
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BASIC TRAINING / VISUAL MERCHANDISING STANDARTS TRAINING
Training’s aim : applying the standards.
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BASIC TRAINING / VISUAL MERCHANDISING STANDARTS TRAINING
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ACOMPLISHMENT TRAININGS
After the visual merchandising standards training ,floor set applications that will be done at the stores from different locations.Every week one store should be choosen which has less rate of sales.
Besides these trainings, seasonal shop window application trainings are also included in the accomplishment trainings.
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ACOMPLISHMENT TRAININGS
Training’s content :
practising the things learned during the visual merchandising standards trainings.
Training’s aim :
renforcing the basic trainings and giving team work awareness between the people at the different positions.
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ACOMPLISHMENT TRAININGS
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PROGRESS TRAININGS
• After completing all the technical and core training stages
about visual merchandising,these trainings are done once time
in 6 months, but they are not directly connected to the
work but to make people do their job better and more
motivated and to support their career plan.
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PROGRESS TRAININGS
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PROGRESS TRAININGS
Various project based competitions are organised
and little awards are given and the winner is
announced to every applicant.
After these competitions, applicants will be
motivated and they will have a career plan.
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PROGRESS TRAININGS
• The most successful applicant is determined and he or she
can be sent abroad for a fair.
• Applicants’ characteristics are determined and they can be
given behavioral (Communication, Team Working, Emotional
Intelligence(EQ), Train the Trainer…) trainings.
• Managing skills trainings are organised.
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VISUAL TRAINING FORMS’ RESULTS• Easy shopping for customers
• Increasing sales
• Team work
• Role playing
• Career plan
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VISUAL TRAINING FORMS’ RESULTS
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HOW CAN WE GET RESULTS?
• Feedbacks
• Exams
• Watching customer response
• Watching sale rates
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HOW CAN WE GET RESULTS?
• FEEDBACKS
Interviewing the applicants of the trainings, telling them about their missings and organising a plan to make up these missings.
Feedbacks about the training’s content, speech and applications ways may be got from the applicants.
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HOW CAN WE GET RESULTS?
• EXAMSWe can make visual exams to the applicants in certain periods and make some new organizations about the applicants’ missings
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HOW CAN WE GET RESULTS?
• WATCHING CUSTOMER RESPONSE
After the visual merchandising standards trainings, some changes will be done in the store.
After these changes, we should watch customers’ responses and then make an action plan.
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HOW CAN WE GET RESULTS
• WATCHING SALE RATES
Before and after every floor set application, we can analyze the sales rates and make a necessary action plan.
This information should be shared with every applicant.