Top Tips for

Visual Merchandising

Watch CultureShop.tv at acenterprises.org.uk/trainingresources

Top three �ps

1. Understand your product well

2. Use groupings - triangular, repe��on

3. Love your product

Understand your product well

CULTURESHOP.TV Ep1 FACT SHEET

Ÿ Keep it simple

Ÿ Understand your product range and how it is bought to sit together

Ÿ Plan it first – calendar/layout plan/kit/stock before doing any move

Ÿ Reflect that in your merchandising and displays

Ÿ Consider the customer and make it easy to understand/shop

Ÿ Tell stories in a clear and concise way

Ÿ Don't overdo it – less is more

Ÿ Monitor sales a�er work is done and makes changes where needed

Ÿ Refresh layout and merchandise display o�en to reflect the season/trends/new lines

Top Tips for Visual Merchandising(continued)

Watch CultureShop.tv at acenterprises.org.uk/trainingresources

Using groupings

Ÿ Plan space according to sales

Ÿ Segment space logically

Ÿ Remember worlds/con�nents/countries

CULTURESHOP.TV Ep1 FACT SHEET

Ÿ Use balance and symmetry to posi�on fixtures

Ÿ Use triangular grouping techniques to enhance appearance

Triangular grouping - bird’s eye view (le�) and side view (right)

Ÿ Use balance and symmetry to give a professional result

Ÿ Use repe��on or triangles for groups of stock

Ÿ Allow a minimum of one metre for walkways

Top Tips for Visual Merchandising(continued)

Watch CultureShop.tv at acenterprises.org.uk/trainingresources

Ÿ Consider how customers shop the product

Ÿ Decide whether to block the stock or co-ordinate

Ÿ Block by style/colour/brand/material/price/size

Ÿ Co-ordinate by story – colour/theme/end use

Ÿ Use gridding to break up space on fixtures

CULTURESHOP.TV Ep1 FACT SHEET

Love your product

Ÿ Remember kit and props should be appropriate for the range

Ÿ Add propping that supports the look and helps reinforce the message.