visual merchandising final project
TRANSCRIPT
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enagarieThe
Nick deAnda, Megan Hayes, Esther Nicks, and Whitney Phillips
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The Menagerie•Eclectic, whimsical and mysterious with clean modern lines
•Mission is to provide an establishment of constant curiosity and endless luxury
•First store location in Dallas Texas
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Target Market• “The Menagerie,” is a retail store that will
cater to men and women between the ages of 25-34
• The store will provide an entire story and lure customers in with lifestyle marketing
• The store goal is to for it to fit in smoothly with the community of the Dallas culture
• “The Menagerie,” will rely on positive word of mouth and social media websites such as Facebook and Twitter to back up its marketing campaign for the target market
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Logo
•The logo is a simple combination of luxury and curiosity to embody the brand image
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Men’s Merchandise
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Women’s Merchandise
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Home Merchandise
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Atmospherics• Lighting
The Menagerie uses layered lighting to create a mood in the store. Spotlights are used to draw attention to special areas of the store.
•SoundCalm music playlists by artists such as Adele, Maroon 5 and Ryan Adams
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Atmospherics• Create a atmosphere that
increases customers curiosity and desire to shop.
• SightThe store has an engaging visual quality.
Through sight, sound and touch the Menagerie creates a atmosphere that encourages customers to feel comfortable and relaxed.
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Conversational Signs• Window 1:
• “Constant Curiosity” • Window 2
• “Fly into Spring”
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Fixtures and fixture plan-o-gram
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Fixture plan-o-gram
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Lighting and Lighting plan-o-gram
Lighting Fixtures
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Lighting and Lighting plan-o-gram
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Wall Elevation•The store will contain 3 focus walls•Each will feature seasonal and trend items•The fixtures will also enhance the store atmospherics
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Window: Fall• “Constant Curiosity”• Vertical Lines• Fall window• Greens, yellows, browns (fall
colors)
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Window: Spring• “Fly into Spring”• Spring Trends
• Birds• Pastels (Pantone Colors)
• Driftwood, Margarita, Solar power
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Trend Board
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Mannequins
Total 12 forms5 in windows2 in fitting room5 through out store
Changed weekly featuring new merchandise and inspire customers on how to outfit