TOPIC 3INTRODUCTION

Visual merchandising can be defined as everything that the customer sees both exterior and interior that creates a positive image of a business and results in attention, desire, interest and action on part of customer. It is referred to as Point-Of Purchase (POP) Display. Visual Merchandising is the presentation and the eye catching techniques to display the merchandise to potential customers. It sets the context of merchandise in an aesthetically pleasing fashion and presenting them in a way that would convert the window shoppers into prospects and ultimately buyers. The basic objective for visual merchandising is to attract customers to a place of business in order to sell business. It gives business an edge over competition. Visual Merchandising serves the purpose of Informing and educating customers about the product or service, Adding value to the atmosphere of the store, making it easier for the shopper to self-select, and acting as a significant promotional tool.Visual merchandising is a possibility for a shop to make their merchandise move towards the customer. If handled well, visual merchandising improves the commercial functionality of the point of sale, develops the commercial productivity of the point of sale and increases its economic efficiency

STATEMENT OF PROBLEMThe study of impact of store aesthetics on evaluation of private label brands .

RESEARCH OBJECTIVETo study influence of Visual Merchandising on private label buying .To study the spatial arrangement of private label in a retail shop .PROPOSED METHODOLOGYResearch Design: The focus of this research is to find out Visual Merchandising influence in consumer behavior . So we apply descriptive research design for this study. Area of the Study: Big Bazaar retail outlet in banglore. Sampling designUse convenience sampling method. Define a population of customers coming to the shop and take sample size around 100.Observational DesignThe main tools for data collection would be Questionnaire and direct interview with store manager.Statistical designThe statistical tools which can be used are SPSS, R & Excel Operation DesignThe data for the study is conducted during the month of April and May 2015.LITERATURE REVIEWVandana Gupta (2010).Study on visual merchandising for home furniture retail store , Internal Journal of retailing and rural business perspective .Study shows that visual merchandising ensure that customer has very positive attitude for store . Both repetitive consumers and new consumers is influenced by the store ambience. Colors and light attract consumers attention .Prashaant vilas chaudhry(2009) . Visual merchandising in retailing . Influence consumer behavior . Internal journal of marketing and technology .Visual merchandising serves as a significant influence of retail experience and the shopping decision making process . It provide competition advantage and helps in building the overall image of the store .

REFERENCEShttp://delnet.nic.in http://www.proquest.com/connect/#researcher